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In the present competitive era, it has become a challenge for the marketer and the producer to satisfy the customers by providing them with the expected product or service features. It is also quite difficult to judge the customers’ mind to understand which product feature is satisfying them more. To reap competitive advantage, research is being done on customer satisfaction to find out which product feature will increase customer satisfaction or dissatisfaction. The study applies Kano model of customer satisfaction to understand the problem, satisfaction or dissatisfaction with the existing Public Distribution System (PDS). For this purpose, the study uses 10 factors to judge the impact on customer’s mind which leads to satisfaction or dissatisfaction with the PDS. [ABSTRACT FROM AUTHOR]

In India, where 40% of the people are still below the poverty line, feeding them is a challenge. On the other hand, the government is taking lots of initiatives to feed the poor section of the society. In this connection, the Government of India has implemented Public Distribution System (PDS) to supply the required food grains at a subsidized rate through vendors or Fair Price Shops (FPS). The selection of vendors and vendor's responsibility play a vital role in the PDS system, which is also a reason for the dissatisfaction among consumers. So the researchers and the authorities are always searching for a better process to improve the selection of vendors or FPS to minimize the problems in PDS. In this paper, an attempt has been made to suggest a method for selection of vendors for PDS with multicriteria decision-making tools, i.e., Analytical Hierarchy Process (AHP). [ABSTRACT FROM AUTHOR]