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Retail investors are becoming increasingly worried about financial investment, which, after many financial crises, makes it challenging for financial service companies in India to devise marketing strategies. This paper provides a review of scientific, peer-reviewed articles that examine the consumer buying behavior towards investment in life insurance, mutual funds and Unit-Linked Insurance Plans (ULIPs). The research articles were obtained following a literature search on prominent databases like Web of Science, EBSCO and Google scholar. There are dozens of studies identifying behavioral analysis of retail investors. However, this paper makes an emphasis on the thematic analysis to identify factors and to uncover nuanced findings of retail investment decisions from an Indian perspective. The discussions that the authors present allow seeing how the investment behavior pattern of retail investors is shaping the financial investment discipline. The review's findings are organized to provide a critical diagnosis of existing research and an opportunity to advance in behavioral analysis of retail investors' research. [ABSTRACT FROM AUTHOR]

Tourism has emerged as one of the largest global economic activities and agritourism is the form of tourism which capitalizes on rural culture as a tourist attraction. It has gained a new dimension as a potential income and job generating activity. The basic objective of this research is to understand and know expectations of the consumer related to agritourism experience. Agritourism center owners and agritourism visitor are key element and thus it is important to understand their characteristics and expectations to serve them better. This paper reports our survey findings on consumer opportunity focusing demographic characteristics of agritourism visitors and their way of thinking related to consumption. Descriptive statistics showed significant differences in agritourism preferences across gender, levels of agritourism experience, and amenities attached in agritourism. This also research identified that there is a group of consumer who are most interested in agritourism. Furthermore, this study results would help farmers, agritourism center owners to recognize opportunity and develop agritourism activity in region. [ABSTRACT FROM AUTHOR]