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In multilingual South Africa, language use is more often than not a matter of choice than of ability. The application of indigenous languages like isiXhosa seems nevertheless less preferable in certain social contexts such as the job environment, where English is seen as the language of “success and status” (Casale and Posel 2010: 58). This paper probes the relationship between an isiXhosa language identity and career chances for university graduates. It examines, in a micro study, how young graduates from Fort Hare University in East London perceive the role and conception of English and isiXhosa for identity construction with a focus on employment opportunities. This view is contrasted with local employers’ perceptions on the matter. The interviews show that the dominance of English in the workplace as a global and “neutral” language remains largely unquestioned. In conclusion, the paper provides suggestions for further research into the role of indigenous languages in the South African business environment, on a broader scale.

In multilingual South Africa, language use is more often than not a matter of choice than of ability. The application of indigenous languages like isiXhosa seems nevertheless less preferable in certain social contexts such as the job environment, where English is seen as the language of “success and status” (Casale and Posel 2010: 58). This paper probes the relationship between an isiXhosa language identity and career chances for university graduates. It examines, in a micro study, how young graduates from Fort Hare University in East London perceive the role and conception of English and isiXhosa for identity construction with a focus on employment opportunities. This view is contrasted with local employers’ perceptions on the matter. The interviews show that the dominance of English in the workplace as a global and “neutral” language remains largely unquestioned. In conclusion, the paper provides suggestions for further research into the role of indigenous languages in the South African business environment, on a broader scale.