151 results on '"Multimedia software -- Marketing"'
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2. Bob Herbold: what happens when an unstoppable technology force meets irresistible consumer marketing?
3. A new media is the message
4. Here comes multimedia: new applications of the technology put the world on corporate desktops
5. Multimedia: its future is now
6. Retail channels opening to CD-ROM
7. Marketing savvy ... saying it with a disk
8. Imagine a revolution
9. Labels fine-tune new formats
10. Stores react quickly to hits and misses
11. Object-oriented apps try to catch Director
12. New media markets: solid as a sand dune?
13. Multimedia: joyful and triumphant?
14. The birth of an industry; a multimedia infrastructure begins to take shape
15. Leisure CD-ROMs
16. Multimedia: SuperCard will find a new home
17. Software vendors take lead in DVD
18. VARs don their technical tool belts
19. Sony downplaying multimedia CD content
20. Discs lack star power
21. Facts the fast way: Canada's book trade tries to catch the digital wave
22. Publisher commits to multimedia
23. Retail learns multimedia market
24. Bookstore market: small but not minor
25. Multimedia sees its heyday; market explodes for distributors; sales up 100%
26. Pressed to kill
27. Distributor deluxe: Compton's NewMedia playing its strong suit: marketing other's software titles aggressively
28. Marketing: the critical success factor
29. A range of references: multimedia encyclopedias are hot
30. Multimedia software: its time is now; makers see it in neighborhood stores
31. Video store feature: discs, home a loan
32. Oracle tabs vendors for set-top axis
33. Previewing multimedia
34. Xmas to be true test of CD-ROMance
35. Macromedia products ride on info highway
36. Tower puts it all under one roof: retailer opens its first book, music and video store - with CD-ROM on the way
37. To demo or not to demo
38. Borders' begins its multimedia adventure
39. Resellers need to take second look at multimedia promotion
40. All in the family
41. Multimedia to go: Blockbuster Video tests consumer response to interactive entertainment
42. The marketer's guide to cyberconsumers
43. CD-ROM gets moving
44. Set-top software
45. Kids compute their benefits: multimedia PC programs bring education to life
46. IBM gives Windows users a splash of multimedia glitz
47. Paramount goes digital; supplier to offer multimedia products
48. Multimedia finally inching forward; momentum fueled by rapid developments in hardware arena
49. Multiopportunity awaits resellers; worldwide revenue for authoring software to increase 45 percent in 1993
50. WordStar CEO looking to spin off multimedia venture
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