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2. JUSTIFICATION OF THE MECHANICAL ENGINEERING ENTERPRISE PRICING STRATEGY DIRECTIONS

Author

Tatyana Barsova, Olga V. Orlova, and Natalya V. Tarasova

Subjects
Engineering, planning of the price of goods, Economics as a science, business.industry, price policy, commodity range, Sociology (General), strategy of pricing, business, HB71-74, Manufacturing engineering, inationary expectation, HM401-1281
Abstract

The problem of formation of price policy as one of components of the general strategy of the enterprise of mechanical engineering is considered. Special attention is paid to accounting of in ationary processes when planning the prices of the released goods and also to forecasting in ationary expectation. Planning of the price of goods adjusted for in ation is carried out by authors of article taking into account indexation of cost of all resources. The main directions of development of rational price policy of the enterprise in the conditions of in ation are presented.

Published
2018

6. AN INTEGRATED APPROACH TO ENTERPRISE MARKETING SYSTEM IN MODERN CONDITIONS

Author

Olga V. Orlova, Natalya V. Tarasova, and Tatiana N. Barsova

Subjects
Enterprise systems engineering, Engineering, business.industry, Enterprise integration, Integrated enterprise modeling, General Medicine, Enterprise modelling, Engineering management, Enterprise life cycle, Systems engineering, Enterprise information system, business, Enterprise planning system, Enterprise software
Published
2017
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