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864 results on '"Natural foods -- Marketing"'

2. Grab and go: Pittsburgh International Airport gets Farmer's Fridge

Author

Harrop, JoAnne Klimovich

Subjects
Pittsburgh International Airport -- Social aspects, Natural foods -- Marketing, Vending machines, Company marketing practices, General interest, News, opinion and commentary
Abstract

Byline: JoAnne Klimovich Harrop Feb. 14Rebecca Beams noticed a new vending machine being installed in the baggage claim area at Pittsburgh International Airport. She was the first person to make [...]

Published
2024

3. New Mic's Market in Sewickley packed with hard-to-find health foods

Author

DiVittorio, Michael

Subjects
Natural foods -- Marketing, Marketplaces -- Social aspects -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

Byline: Michael DiVittorio Jan. 17Michaela Blaney wants to help people live a happy and healthy lifestyle. The California entrepreneur moved from the West Coast to Sewickley a couple of years [...]

Published
2024

4. Sidekick Soda Enters U.S. Market with Exclusive Launch in Erewhon

Subjects
Natural foods -- Marketing, Carbonated beverages -- Marketing, Alcoholic beverages -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

LOS ANGELES: Sidekick Soda has issued the following news release: Sidekick Soda, the vibrant and health-conscious soft drink brand from New Zealand, is excited to announce its launch into the [...]

Published
2024

5. Purely Elizabeth Launches Cookie Granola, Expands in Breakfast Category

Subjects
Natural foods -- Marketing, Cookies -- Marketing, Cereal products -- Marketing, Company marketing practices, Business, News, opinion and commentary
Abstract

Following a year of explosive growth, the natural foods brand sets sights on bringing snacking into the breakfast aisle. BOULDER, Colo., Jan. 9, 2024 /PRNewswire/ -- https://c212.net/c/link/?t=0&l=en&o=4062810-1&h=2716504624&u=https%3A%2F%2Fpurelyelizabeth.com%2F&a=Purely+Elizabeth, the maker of [...]

Published
2024

7. Life Health Foods unveils new promotional video

Subjects
Target marketing, Beverage industry -- Marketing, Natural foods -- Marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Life Health Foods (India) Pvt. Ltd., a leading player in the health beverage industry, has unveiled a new advertisement for their flagship brand, SO GOOD - the [...]

Published
2023

8. Sidekick Soda Enters U.S. Market with Exclusive Launch in Erewhon

Subjects
Natural foods -- Marketing, Carbonated beverages -- Marketing, Alcoholic beverages -- Marketing, Company marketing practices, Food/cooking/nutrition
Abstract

2024 MAR 21 (VerticalNews) -- By a News Reporter-Staff News Editor at Food Weekly News -- Sidekick Soda, the vibrant and health-conscious soft drink brand from New Zealand, is excited [...]

Published
2024

10. Don't Be Fooled! Food and beverage marketing can lure us into making unhealthy choices

Subjects
Corporate sponsorship, Beverages -- Marketing, Advertising, Natural foods -- Marketing, Company marketing practices, Health
Abstract

Did you ever notice that the least healthy foods are often the most heavily marketed? Knowing what tactics food and beverage marketers employ can help you (and your children or [...]

Published
2024

11. Hrithik Roshan and OZiva launch HRX AGame a sports nutrition brand

Subjects
Sports nutrition, Natural foods -- Marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau India's first homegrown fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment announces a partnership with Zywie Ventures Pvt Ltd., the parent company of OZiva to [...]

Published
2022

12. EatFit launches HRX's premium functional food to platform

Subjects
Natural foods -- Marketing, Nutrition -- Requirements, Functional foods -- Marketing, Company marketing practices, Food and beverage industries
Abstract

Byline: Our Bureau, Bengaluru EatFit, one of India's largest healthy food platforms, unveiled its collaboration with Hrithik Roshan's HRX, to launch HRX's premium functional foods to its users. Directing the [...]

Published
2022

13. Rebalancing the marketing of healthier versus less healthy food products

Author

Adams, Jean

Subjects
Health promotion -- Methods, Natural foods -- Marketing, Food buying -- Health aspects, Nutrition policy -- Evaluation, Company marketing practices, Biological sciences
Abstract

Author(s): Jean Adams * We live in a world increasingly saturated with marketing for less healthy foods [1]. One study found that children in New Zealand see an average of [...]

Published
2022
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14. Testing availability, positioning, promotions, and signage of healthier food options and purchasing behaviour within major UK supermarkets: Evaluation of 6 nonrandomised controlled intervention studies

Author

Piernas, Carmen, Harmer, Georgina, and Jebb, Susan A.

Subjects
Health promotion -- Methods, Natural foods -- Marketing, Medical policy -- Evaluation, Food buying -- Health aspects, Company marketing practices, Biological sciences
Abstract

Background Governments are increasingly looking for policies to change supermarket environments to support healthier food purchasing. We evaluated 6 interventions within major United Kingdom grocery stores, including availability, positioning, promotions, and signage strategies to encourage selection of healthier products. Methods and findings Nonrandomised controlled study designs were used, except for one intervention that was rolled out nationwide using a pre/post within-store design. Store-level weekly sales (units, weight (g), and value (£)) of products targeted in the interventions were used in primary analyses using multivariable hierarchical models and interrupted time series (ITS) analyses. Stocking low fat chips next to regular chips was associated with decreases in sales of regular chips (units) in intervention versus control stores (-23% versus -4%; P = 0.001) with a significant level change in ITS models (P = 0.001). Increasing availability of lower energy packs of biscuits was associated with increased sales but reduced sales of regular biscuits in intervention versus control stores (lower energy biscuits +18% versus -2%; P = 0.245; regular biscuits -4% versus +7%; P = 0.386), although not significantly, though there was a significant level change in ITS models (P = 0.004 for regular biscuits). There was no evidence that a positioning intervention, placing higher fibre breakfast cereals at eye level was associated with increased sales of healthier cereal or reduced sales of regular cereal. A price promotion on seasonal fruits and vegetables showed no evidence of any greater increases in sales of items on promotion in intervention versus control stores (+10% versus +8%; P = 0.101) but a significant level change in ITS models (P < 0.001). A nationwide promotion using Disney characters was associated with increased sales of nonsugar baked beans (+54%) and selected fruits (+305%), with a significant level change in ITS models (P < 0.001 for both). Shelf labels to highlight lower sugar beverages showed no evidence of changes in purchasing of lower or higher sugar drinks. These were all retailer-led interventions that present limitations regarding the lack of randomisation, residual confounding from unmeasured variables, absolute differences in trends and sales between intervention versus control stores, and no independent measures of intervention fidelity. Conclusions Increasing availability and promotions of healthier alternatives in grocery stores may be promising interventions to encourage purchasing of healthier products instead of less healthy ones. There was no evidence that altering positioning within an aisle or adding shelf edge labelling is associated with changes in purchasing behaviours. Trial registration https://osf.io/br96f/., Author(s): Carmen Piernas *, Georgina Harmer, Susan A. Jebb Introduction Poor diet is one of the major contributors to preventable morbidity and premature mortality, accounting for around 15% of years [...]

Published
2022
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15. Founders Project Movers and Shakers: Talking with health-food shoppers helped Maya French create a breakout protein-drink brand. Now that her company, Koia, is in Target and Walmart, connecting with the broader market is a taller order

Author

Blakely, Lindsay

Subjects
Walmart Inc. -- Marketing, Discount stores -- Marketing, Natural foods -- Marketing, Mentors, Company marketing practices, Business, general, Business
Abstract

In this mentor-mentee pairing of our Founders Project, Fubu clothing founder and Shark Tank star Daymond John sits down with Maya French, co-founder of the plant-based protein-drink brand Koia. French [...]

Published
2020

16. Rudi's Bakery Launches Texas Toast at Whole Foods

Subjects
Whole Foods Market Inc. -- Marketing, Gluten, Bread -- Marketing, Natural foods -- Marketing, Gluten-free diet, Supermarkets -- Marketing, Bakers and bakeries -- Marketing, Company marketing practices, Food/cooking/nutrition
Abstract

2023 NOV 2 (VerticalNews) -- By a News Reporter-Staff News Editor at Food Weekly News -- Rudi's Bakery, known for its selection of organic and gluten free breads, is introducing [...]

Published
2023

17. Yumi Launches into Whole Foods Nationwide this Fall

Subjects
Natural foods -- Marketing, Company marketing practices, Food/cooking/nutrition
Abstract

2023 OCT 12 (VerticalNews) -- By a News Reporter-Staff News Editor at Food Weekly News -- Functional kids nutrition brand Yumi is expanding its retail footprint by introducing its popular [...]

Published
2023

20. Blender Bites Newly Launched 1-Step Frappe Products Hit Shelves at Midwest US Grocery Chain

Subjects
Grocery industry -- Marketing, Natural foods -- Marketing, Company marketing practices, Company business management, General interest, News, opinion and commentary
Abstract

VANCOUVER: Blender Bites Ltd has issued the following news release: Blender Bites Ltd. (the 'Company', 'Blender Bites' or 'Blender'), (CSE: BITE, FWB: JL4, WKN: A3DMEJ), a two-time award-winning Canadian company [...]

Published
2023

21. Bragar Eagel & Squire, P.C. Reminds Investors That Class Action Lawsuits Have Been Filed Against Alphabet, United Natural Foods, Tupperware, and Dish and Encourages Investors to Contact the Firm

Subjects
United Natural Foods Inc. -- Marketing, Tupperware Brands Corp. -- Marketing, Google L.L.C. -- Marketing, DISH Network Corp. -- Marketing, Class actions (Civil procedure), Natural foods -- Marketing, Financial statements, Stockholders' derivative actions, Company marketing practices, General interest, News, opinion and commentary
Abstract

NEW YORK: Bragar Eagel & Squire has issued the following news release: Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, reminds investors that class actions have [...]

Published
2023

22. Bragar Eagel & Squire, P.C. Reminds Investors That Class Action Lawsuits Have Been Filed Against Alphabet, United Natural Foods, Tupperware, and Dish and Encourages Investors to Contact the Firm

Subjects
United Natural Foods Inc. -- Marketing, Tupperware Brands Corp. -- Marketing, Google L.L.C. -- Marketing, DISH Network Corp. -- Marketing, Direct broadcast satellite television industry -- Marketing, Internet service providers -- Marketing, Class actions (Civil procedure), Natural foods -- Marketing, Financial statements, Stockholders' derivative actions, Housewares industry -- Marketing, Company marketing practices, Internet service provider, Business, international, Law
Abstract

(GlobeNewswire) - Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, reminds investors that class actions have been commenced on behalf of stockholders of Alphabet Inc. (NASDAQ: [...]

Published
2023

23. Bragar Eagel & Squire, P.C. Reminds Investors That Class Action Lawsuits Have Been Filed Against Alphabet, United Natural Foods, Tupperware, and Dish and Encourages Investors to Contact the Firm

Subjects
United Natural Foods Inc. -- Marketing, Tupperware Brands Corp. -- Marketing, Google L.L.C. -- Marketing, DISH Network Corp. -- Marketing, Direct broadcast satellite television industry -- Marketing, Internet service providers -- Marketing, Class actions (Civil procedure), Natural foods -- Marketing, Financial statements, Stockholders' derivative actions, Housewares industry -- Marketing, Company marketing practices, Internet service provider, Banking, finance and accounting industries, Business
Abstract

NEW YORK, April 02, 2023 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, reminds investors that class actions have been commenced on behalf [...]

Published
2023

24. Food startups -- Current scenario

Subjects
Natural foods -- Marketing, New business enterprises, Food habits, Company marketing practices, Food and beverage industries
Abstract

Byline: Apeksha Jain The food and beverage industry in India has undergone a massive change in the last 5-7 years, especially in the post-Covid years. From a time about a [...]

Published
2021

25. UNFI Expands Wild Harvest Organic Produce Offering with Over 40 New Products

Subjects
United Natural Foods Inc. -- Marketing, Natural foods -- Marketing, Natural foods industry -- Marketing, Company marketing practices, Business, Business, international
Abstract

Private label portfolio builds on 2022 growth, expanding product assortment to support customer growth PROVIDENCE, R.I. -- Delivering on its commitment of freshness and value to customers, United Natural Foods, [...]

Published
2023

26. Local fast-food brands add meatless options to menu; Detroit Wing Co., Little Caesars Pizza add new plant-based items to attract new customers

Author

Davis, Jay

Subjects
Natural foods -- Marketing, Restaurant industry -- Marketing -- Health aspects -- Forecasts and trends, Meat substitutes -- Market size -- Forecasts and trends, Fast food restaurants -- Marketing -- Health aspects -- Forecasts and trends, Company marketing practices, Market trend/market analysis, Business, Business, regional
Abstract

Byline: Jay Davis As more consumers look to alternatives to eating meat, a couple of local fast-food chains are doing their best to offer options. Detroit Wing Co. and Little [...]

Published
2021

30. iHerb offers the Best iHerb Promo Codes For their Wide Variety of Products

Subjects
Online information services -- Marketing, Online services -- Marketing, Natural foods -- Marketing, Dietary supplements -- Marketing, Information services -- Marketing, Company marketing practices, Online information service, Business, Business, international
Abstract

M2 PRESSWIRE-November 7, 2022-: iHerb offers the Best iHerb Promo Codes For their Wide Variety of Products (C)1994-2022 M2 COMMUNICATIONS RDATE:04112022 Being a global business, iHerb can send packages anywhere [...]

Published
2022

31. WayFare Launches Its Dairy-Free Yogurts in Over 100 Jewel Osco Stores

Subjects
Food additives industry -- Marketing, Natural foods -- Marketing, Dairy industry -- Marketing, Drugstores -- Marketing, Company marketing practices, Food/cooking/nutrition
Abstract

2023 FEB 23 (VerticalNews) -- By a News Reporter-Staff News Editor at Food Weekly News -- WayFare, makers of plant-based dairy products, announces its launch of their new yogurts into [...]

Published
2023

32. Hrithik Roshan and OZiva launch high-performance sports nutrition brand 'HRX AGame'

Subjects
Sports nutrition, Natural foods -- Marketing, Company marketing practices, Mass communications
Abstract

Byline: BestMediaInfo Bureau The brand will offer clean and science-backed products to empower athletes in their fitness and transformation journey Fitness brand HRX - jointly owned by Hrithik Roshan and [...]

Published
2022

33. Inflation disrupts natural foods retailers, alters consumer behavior

Subjects
Natural gas -- Marketing, Grocery industry -- Marketing, Natural foods -- Marketing, Inflation (Finance), Consumer behavior, Natural foods industry -- Marketing, Company marketing practices, Food and beverage industries
Abstract

Byline: Douglas Brown Hiked gas prices. Skyrocketing rent escalations. Builders paying upped fees for lumber and labor. Few industries escape inflation, and that includes natural foods retailers. Rising prices force [...]

Published
2022

34. New Vitura health foods brand to debut in Taiwan

Subjects
Natural foods -- Marketing, Company marketing practices, Business, Chemicals, plastics and rubber industries
Abstract

Tokuyama Corporation will launch Vitura as a new brand of health foods in Taiwan. Tokuyama Taiwan Marketing & Research Center Co Ltd (TTMRC), the company's research and development arm in Taiwan, has taken the lead in developing the new Vitura brand since 2021. The name Vitura was coined by combining the terms vivid and natural, and was chosen in aims of realizing a brand of health foods comprised of products made from naturally derived ingredients that are gentle on the body, and that will help people lead vivid lives. Similarly, the phrase 'Mei Chi le' included in the brand logo expresses the meaning of sustaining beauty and making people happy in the Chinese language. The Group's health foods business as led by Vitura will target consumers in Taiwan, and will be distributed by Taiwan Tokuyama Corporation, which aims to launch sales in the spring of 2023. TTMRC will exhibit at Bio Asia Taiwan 2022, to be held from 28 Jul 2022 to 31 Jul 2022, for the purpose of promoting the new brand. In particular, TTMRC will introduce 'Purple Flower Lactic Acid Bacteria Capsule,' a 100% plant sourced Lactic Acid Bacteria scheduled for market launch and 'Red Paeony Root, Chinese Licorice and Schisandra Fruit Capsules,' containing healthy ingredients co-developed with Taiwan's Industrial Technology Research Institute. The Group will further strength its marketing efforts in Taiwan, and leverage sales of Vitura brand products to catapult its entry into Taiwan's health foods market. In order to spread the happiness of people across all generations, Tokuyama tirelessly endeavours to support the health of each individual as an expert in life science. Original source: Tokuyama, website: http://www.tokuyama.co.jp/, Copyright Tokuyama Corporation 2022., new material; food products; lactic acid; Vitura; Taiwan Tokuyama; Tokuyama; Tokuyama Taiwan Marketing & Research Center [...]

Published
2022

35. 'MuscleBlaze has crossed its pre-lockdown sales levels for 3 months in a row'

Subjects
Sports nutrition, Natural foods -- Marketing, Consumer behavior, Proteins, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Ausaaf Kherani COVID-19 has fast-tracked the adoption of healthy lifestyle and nutrition, which is gradually evident in the sports nutrition market as well. The growth of 90%, 50% and [...]

Published
2020

36. Shaping Competitiveness Through Policy: The Case of the Organic Food Market

Author

Agnieszka Brelik, Mariola Grzybowska-Brzezińska, and Dominika Kuberska

Subjects
Policy sciences -- Case studies, Data collection, business.industry, media_common.quotation_subject, Competition -- Case studies, General Business, Management and Accounting, Natural foods -- Marketing, Market economy, Originality, Agriculture, Data quality, Value (economics), Business, Agriculture and state -- Case studies, General Economics, Econometrics and Finance, Common Agricultural Policy, Productivity, Food market, media_common
Abstract

Purpose: The paper presents the results of the study into competitiveness of the organic food market in the EU by looking closely into the policy which impacts the development of the organic food market in one of its Member States – Poland. Design/Methodology/Approach: The research presented is divided into two parts. First, it serves as a diagnosis of the EU agriculture and the organic food market competitiveness. It then looks closely into the case of the Polish organic food market and tackles the following question: to what extent has the policy contributed to its development and competitiveness? The research employs data from various sources which provide information on agriculture, the organic food market, and the Common Agricultural Policy. Findings: The situation on the organic food market in EU Member States varies greatly. Poland is an example of one of its newest states in which the organic food market has been expanding but does not seem to be closing the gap between the European leaders and itself with regard to competitiveness. Productivity is one of the issues that calls for rethinking of the current approach to interventions on the analyzed market. Practical Implications: Data suggests that despite various efforts the Polish organic market cannot seem to overcome obstacles to its further development. Policy makers should focus their attention on how to boost productivity on this market. Another practical implication which was not anticipated until the phase of data gathering is that data quality and availability leaves much to be desired. Originality/Value: The paper adds to the discussion on the development of the organic food market in the EU and, more precisely in Poland. It broadens knowledge on the relationship between financial support within the CAP and organic food market competitiveness., peer-reviewed

Published
2020

37. Store brands can be a powerful brick-and-mortar draw

Author

Maute, Todd

Subjects
Natural foods -- Marketing, Drugstores -- Marketing, Competition (Economics) -- Management, Company marketing practices, Company business management, Business, Pharmaceuticals and cosmetics industries, Retail industry
Abstract

A friend of mine recently told me a story that illustrates the challenges national chain drug stores face in the ecommerce era. Her local pharmacy texted her to let her [...]

Published
2021

40. Veganuary - World Vegan Chocolate Day launched

Subjects
Veganism -- Environmental aspects -- Appreciation, Natural foods -- Marketing, Natural foods industry -- Marketing -- Environmental aspects, Chocolate -- Health aspects -- Marketing, Company marketing practices, Business, Business, international
Abstract

M2 PRESSWIRE-January 20, 2022-: Veganuary - World Vegan Chocolate Day launched (C)1994-2022 M2 COMMUNICATIONS RDATE:20012022 The first World Vegan Chocolate Day (WVCD) launched to celebrate all things vegan chocolate. Spearheaded [...]

Published
2022

42. UNFI readies own brands for digital shelf

Subjects
United Natural Foods Inc. -- International economic relations -- Marketing, Natural foods -- Marketing, Knowledge management, Brand name products, Information management, Company marketing practices, Information accessibility, Knowledge management, Food and beverage industries
Abstract

Byline: Russell Redman 1 With a rising number of Americans now grocery shopping online, United Natural Foods Inc. (UNFI) has enlisted a pair of digital commerce platforms to ready its [...]

Published
2021

43. KRBL expands its health foods portfolio with launch of two products

Subjects
Natural foods -- Marketing, Company marketing practices, News, opinion and commentary
Abstract

KRBL announced two new additions in the domestic market to its health foods branded portfolio namely, 'Chia Seeds' and 'Roasted Flax Seeds. Copyright © 2011-2021 pivotalsources.com. All rights reserved. Provided [...]

Published
2021

44. Walmart unveils 'Built for Better' for purpose-driven customers

Subjects
Walmart Inc. -- Marketing, Electronic commerce -- Marketing, Discount stores -- Marketing, Natural foods -- Marketing, Electronic commerce, Company marketing practices, Food and beverage industries
Abstract

Byline: Russell Redman 1 Walmart aims to give customers an easier way to identify better-for-you, sustainable and transparent products. Called â¯'Built for Better,' the program creates an online shopping destination [...]

Published
2021

47. Indiana's first Everbowl superfood restaurant to open in Noblesville

Subjects
Natural foods -- Marketing, Restaurant industry -- Buildings and facilities, Company marketing practices, Business, Business, regional
Abstract

Everbowl, a quick-service restaurant chain offering customizable superfood bowls, is scheduled to make its Indiana debut with a Noblesville location opening on New Year's Eve. Franchisees Alex Yeater, of Cicero, [...]

Published
2021

48. Point-of-Purchase Nutrition Information Influences Food-Purchasing Behaviors of College Students: A Pilot Study

Author

Freedman, Marjorie R. and Connors, Rachel

Subjects
Health promotion -- Methods, College students -- Food and nutrition, College students -- Health aspects, College students -- Behavior, Natural foods -- Marketing, Point-of-sale advertising -- Influence, Point-of-sale advertising -- Health aspects, Company marketing practices
Abstract

To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.jada.2010.05.002 Byline: Marjorie R. Freedman, Rachel Connors Abstract: The goal of point-of-purchase (POP) nutrition information is to help consumers make informed, healthful choices. Despite limited evaluation, these population-based approaches are being advocated to replace traditional, more expensive, individual behavior-change strategies. Few studies have examined the effect of POP information on buying patterns of college students, a group with high obesity rates and poor eating habits. This quasi-experimental pilot project sought to determine whether the "Eat Smart" POP program affected food-purchasing habits of multiethnic college students shopping at an on-campus convenience store. Baseline sales data of foods in the cereal, soup, cracker, and bread categories were collected for 6 weeks during Fall 2008. After Winter break, a few food items within each of these food categories were labeled as healthful using a "Fuel Your Life" shelf tag, and sales data were then collected for 5 weeks. In each of the four food categories, nontagged foods were available at the identical price as tagged items. Following intervention, there were increased sales of tagged items (measured as a percentage of total sales) in the cereal, soup, and cracker categories, while sales of bread decreased. Although none of these changes were statistically significant, the intervention resulted in a 3.6%[+ or -]1.6% (P=0.082) increase in the percentage of sales from tagged items. Thus, providing POP nutrition information in a college campus convenience store may promote healthful food choices. A longer study examining the effect of POP on sales of items in other food categories is warranted. Article History: Accepted 7 December 2009

Published
2010

49. Sibannac, Inc. Provides Update to Shareholders

Subjects
Natural foods -- Marketing, Functional foods -- Marketing, Stockholders, Company marketing practices, General interest, News, opinion and commentary
Abstract

Scottsdale: Sibannac, Inc. has issued the following news release: Sibannac, Inc. (OTC Pink: SNNC), a Nevada corporation (the 'Company'), announced the following: Dear SNNC Shareholders, I am pleased to provide [...]

Published
2021

50. Generic and product-specific health claim processes for functional foods across global jurisdictions

Author

Jew, Stephanie, Vanstone, Catherine A., Antoine, Jean-Michel, and Jones, Peter J.H.

Subjects
Functional foods -- Licensing, certification and accreditation, Functional foods -- Laws, regulations and rules, Functional foods -- Genetic aspects, Food law -- International aspects, Natural foods -- Marketing, Natural foods -- Laws, regulations and rules, Government regulation, Company marketing practices, Food/cooking/nutrition
Abstract

Worldwide consumer interest in functional foods and their potential health benefits has been increasing over the past 10 y. To respond to this interest, regulatory bodies have developed guidelines for assessing health claims on functional foods. The objective of this article is to investigate the type and amount of evidence needed in various jurisdictions on a worldwide basis to substantiate both generic and product-specific health claims. Two types of health claims were examined using separate case studies. Analysis of generic health claims was highlighted by (n-3) fatty acids and their relation to heart health; whereas examination of product-specific health claims was conducted using probiotics and their association with gastrointestinal well-being. Results showed a common core for use of convincing high-quality human data, especially in the form of randomized controlled trials (RCT), but there was significant variability in the type and amount of scientific evidence needed to substantiate health claims, both generic and product specific, across different jurisdictions. Product-specific claims tended to use human RCT as the main basis for claims, whereas generic claims tended to base their statements on a wider spectrum of literature.

Published
2008

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