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News International has named its new classified advertising website Sunday Times Driving and will support the launch with a major above-the-line campaign, as it looks to take market share from [...]

The drama that surrounds the News International advertising pitch is a diverting sideshow to the darker problems that continue to cast a cloud over the media giant. Ostensibly a cost-saving [...]

News International is spending pounds 3 million over the next two years on advertising booking systems designed to make buying ad space from the company easier. The system is set [...]

Chunk of News of the World marketing budget to be redirected to sister tabloid. News International (NI) will redirect a major portion of its marketing spend to back the Saturday [...]

News International is considering the launch of a Polish-language version of The Sun during this summer's Euro 2008 football championships. The 48-page paper, which is likely to be called Polski [...]

News International Newspapers is rounding up some of the top mobile site publishers in an attempt to present advertisers with a consistent measurement tool. The Leadership in Mobile initiative will […]

News International has enlisted street vendors in order to sell copies of its cut-price 20p Sun in London. The paper, which has cut its cover price from the usual 35p [...]

Euro RSCG has been appointed as agency of record by News International's News Magazines division after working on the launch of its first title, Love It! The agency will now […]

News International is calling a review of its #30m planning and buying account, a decade after incumbent Carat was appointed to its stable of papers. The review will be handled […]

Is it possible to run out of simple advertising propositions or ideas? You know, use them all up. So that the only ones left are somehow more complicated or obtuse. [...]

Revolver.com, industry giant News International's recruitment project, is attempting to style itself the `serious' guy in the recruitment marketplace with the new marketing campaign for its relaunch. The ads are [...]

Rainey Kelly Campbell Roalfe/Y&R is launching a poster campaign for News International's flagship broadsheet, The Times. The campaign aims to remind readers of the competitive business coverage available in the [...]

Motorists passing News International's Wapping headquarters a couple of Fridays ago certainly noticed the poster for the group's online auction house, firedup.com. The trouble was, being fine upstanding citizens, they [...]

LONDON--News International's struggling Today newspaper is hunting for a new agency to handle its $5-million account in an effort to boost its circulation to more than one million. The British [...]

Times Educational Supplement has appointed Kitcatt Nohr Alexander Shaw to handle an advertising and direct marketing campaign for the News International-owned […]

News International is advertising on ITV1 again after a nine-month lapse. NI had failed to agree terms with […]

The Duchess of York is to appear in her first British TV commercial in a campaign to boost interest in reading among school children. She is one of six celebrities [...]

Times Newspapers is reviewing both the Times and the Sunday Times advertising accounts, which are set to spend considerably more than the combined total of 7£ million (Register-MEAL) this year. [...]