Search

SINCE 1785 a full English breakfast has been incomplete without a copy of the Times spread across the kitchen table. From June 29th Britons will have the option of listening [...]

On April 1, 2009, anyone who typed www.tribune.com into his favorite browser would have learned the big news surrounding The Accelerator. As the home page of the Chicago-based Tribune Company's [...]

Why DNAinfo failed but Patch is finally profitable Joe Ricketts May have shut down hyperlocal news site DNAinfo last week in a fit of pique over his New York City [...]

GateHouse Media reported the launch of a new brand campaign, 'Newsroom Hero'. According to a media release, the campaign, which is the first in the company's history, highlights GateHouse Media's [...]

A SLEW OF RIVALRIES MAKE THE DALLAS-FT. WORTH MEDIA LANDSCAPE ONE OF THE most competitive in the nation, with Dallas-based Belo Corp. the dominant player. The company's vast resources include [...]

After the exit of DMGT, the remaining four players must now think hard about the next step in their joint ad sales house proposition. It was like the meeting of [...]

Another free title Balance, a new free monthly title from EMP, launched this week in a bid to tap into the mindfulness market. It wants to help Londoners 'enjoy life [...]

Newspaper publishers are seeking to recapture a larger percentage of political advertising with innovative strategies and attractive pricing. Papers can offer political consultants information on their reader demographics which can assist campaigns in sending messages to precisely the voters they intend to reach. Papers have also started to cut prices on political ads, and such a strategy helped Oklahoma papers double their political advertising revenues in two years., Newspapers rev up political revenues with a new arsenal of database marketing, group buys, lower rates, Web sites SOME $7 BILLION is expected to be spent by political advertisers this [...]

The publisher is launching The New Day to lure back readers who now get their news fix on social media. Among the red-tops and the traditional fonts of broadsheets, a [...]

The press is reviewing its relationship with the measurement body as it seeks a system for the digital age. News brands are continuing their attempts to better-represent themselves in the [...]

Newspaper publishers are pushing for a new audience measurement system that better reflects their cross-platform audiences and engagement in a dramatic move that could see newspaper brands withdraw from the [...]

Auto dealer Bob Bridge has divided his advertising between the Internet and newspapers, spending about $200,000 per year for online advertising. Bridge believes that newspapers should make some changes to keep up with the changes occurring in the retailing industry. More customers are using the Internet to purchase automobiles and newspapers should focus more on this advertising medium., A Seattle auto dealer explains why he's using a non-newspaper Internet service to sell his cars and trucks online BOB BRIDGE IS a million-dollar Seattle-area advertiser who used to spend [...]

Broadchurch on ITV The eight-part series has steadily grown in popularity, with the concluding episode on Monday night attracting more than seven million viewers, an audience share of around 30 [...]

Editorial staffs and advertising sales staffs disagree about whether or not advertisements should be placed on a newspaper's front page. Thompson Newspapers stirred the controversy by announcing in that it will allow ads on the front pages of its papers. Front page ads can gather high prices and sell quickly, but some people fear that they damage a paper's journalistic credibility., THE DECISION BY Thomson Newspapers to allow sizable display advertising on Page One of all 70 of its U.S. and Canadian papers is generating enough controversy to last into the [...]

Newspaper online managers, marketing and advertising officials and even third-party vendors met to discuss new ways to approach online classified ads, at the Newspaper Association of America's new media and marketing conferences, in Jul 1997, in San Francisco, CA. New classified services, such as PowerAdz, are motivating newspapers to be quicker about handling such advertising to retain their market share. Several online classified advertising approaches are discussed., NEWSPAPERS ARE experimenting with different approaches in developing online classified and Yellow Pages services in their markets. Advertising directors, online managers, marketing sales staff, and third-party providers shared their experiences [...]

The Newspaper National Network has already changed the way that newspaper advertising is ordered in the US after only two years in operation. The company, started by Pat Haegele in 1994, aims to increase national advertising from advertisers which have been reluctant to use the medium, such as food companies, liquor companies, and cosmetics. The Network already has $60 million in ads pledged for the coming year. Traditional sales rep firms are already reacting to the Network's success by changing their strategies., Upstars carve niches but raise pressure on traditional rep firms ENTERING ITS SECOND full year of operations, the Newspaper National Network is continuing its assault on convention, shaking up the [...]

The number of systems and suppliers for digital delivery of advertising copy to newspapers has increased. New systems for transferring the largest advertising files continue to evolve but ordinary advertisers have come to rely on ordinary office fax machines and slightly modified personal computers to move information to newspaper advertising offices. Simple display and classified advertisements are sent digitally using fax machines which replace hand-delivered disks., PROMISE AND CONFUSION may still characterize the emerging digital delivery of ads, often large, complex and colorful, via systems that range from dial-up bulletin boards and a clearinghouse for Postscript [...]

Mail Online has become the first newspaper site in the world to surpass 100 million unique monthly browsers, according to the latest Audit Bureau of Circulations figures. It recorded 105,720,020 [...]

News International has named its new classified advertising website Sunday Times Driving and will support the launch with a major above-the-line campaign, as it looks to take market share from [...]

Time Out's free iPad app Time Out is set to move to a free content model and has tested the water with an app sponsored by MasterCard that combines editorial [...]

The drama that surrounds the News International advertising pitch is a diverting sideshow to the darker problems that continue to cast a cloud over the media giant. Ostensibly a cost-saving [...]

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday. The title, which publisher News International (NI) vows will [...]

As in past years, USA TODAY assembled a consumer panel and electronically charted their reactions to ads during the Super Bowl. This year, the Ad Meter is also linked with [...]

News International is spending pounds 3 million over the next two years on advertising booking systems designed to make buying ad space from the company easier. The system is set [...]

Chunk of News of the World marketing budget to be redirected to sister tabloid. News International (NI) will redirect a major portion of its marketing spend to back the Saturday [...]

Advertising industry bodies say that News of the World's toxicity may have infected other News International brands, which could lead to advertisers boycotting of The Sun, The Times and The [...]

Poison spreads. To stop it doing so requires more than just applying a hopeful tourniquet or executing a half-hearted amputation. Witness last week's attempt by News Corp to sweep all [...]

The Guardian's iPhone app has been downloaded more than 400,000 times in the six months since launch. Around 17 per cent of those who downloaded it signed up as paying [...]

The Independent is giving away 200,000 copies of a special issue of the paper to encourage readers to vote in the AV referendum. The campaign will involve the national distribution [...]

Byline: NAT IVES A blog makes Dow Jones 'all things' to technology news, and thrives by competing--aggressively--against other blogs, as well as the company's flagship Wall Street Journal You might [...]

MEMO PAD WRANGLER MONITORS BRETT: Minnesota Vikings quarterback Brett Favre threw for his 500th touchdown and 70,000th yard against the New York Jets Monday night, milestones that came during a [...]

The Wall Street Journal is starting to become a big player when it comes to appointment Web video.The company's digital division has launched Opinion Journal Live, a live daily Web [...]

Byline: Annie Gentile Local governments say proposed legislation in several states that would allow cities to advertise public hearings and other government activities on their websites instead of in local [...]

The Newspaper Society is launching a print advertising campaign to highlight the power of local media to national advertisers and media agencies. Created by St Luke's, the light-hearted campaign will [...]

A Snickers commercial featuring '70s sitcom stars Betty White and Abe Vigoda topped the influential USA Today Super Bowl Ad Meter.Though there are many rankings and gauges for spots that [...]

ES magazine's biggest issue The London Evening Standard may face distribution issues but its product remains impressive and its weekly glossy magazine ES is in especially rude health. Last week [...]

Mediaspectrum Inc. is partnering with Tribune Co. to support publishers industrywide by enabling fast, secure self-service advertising. Recently implemented across Tribune properties, the solution is available to any media company [...]

The McClatchy Co. said Tuesday it will launch the Sunday Select pre-print advertising campaign in four of its markets, delivering advertising to non-subscribers in targeted ZIP codes who ask for [...]