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3 results on '"Non-verbal reading"'

1. Volta à infância: leitura des-verbal e formação de sentidos nos ambientes de trabalho de empresas de tecnologia.

Author

Perez, Katia

Subjects
*CORPORATE websites, *ARCHITECTURAL firms, *EARLY memories, *CORPORATE image, *MENTAL representation
Abstract

Nowadays, references to childhood can be easily perceived in workplace, especially in companies that take as a model the innovative, relaxed offices in Silicon Valley, California (USA). Both the architecture and the decoration of these workplaces suggest new senses, different from those formed in traditional offices. The employees of these companies, in turn, construct imaginary representations about the office - and, consequently, about the company - using all this shown material, in addition to their own experiences, memories, sensations and affections. In these communicational interactions, the highlight is the non-verbal language (Ferrara, 2001), where that childhood symbolic objects produce senses (Orlandi, 2012), suggest interpretations (Santaella, 2008) and create emotional bonds (Silva, 2012) in everyday work life. Studying these relationships that involve all the human senses in the communication process within organizations is the main theme in this article. As the objective of this research, we seek to understand how these organizational discourses are constructed in order to involve employees emotionally using their own experiences, recovered by childhood symbolic objects. Summing up: how are these shown discourses, involving childhood memories, in the work routine, materialized? As corpus of our research, we chose to observe and analyze the workplace of three multinationals from technology sector, represented by their Brazilian offices: Google-Belo Horizonte, in Minas Gerais, OLX-Rio de Janeiro and LinkedIn-São Paulo. The material for analysis was collected from images available on the corporate websites of these companies and on the websites of the architecture firms responsible for the architectural projects created for these offices. Collected data as well as its organization and analysis were based on Lucrécia Ferrara's proposal of reading non verbal messages, contextualizing in time and space each researched places, searching for "estrangement" - non-homogeneous elements or situations - and find out the "dominant" - the conflicting element in the observed environment (Ferrara, 2001). The non-verbal reading are based on the memories recovered not only by the act of seeing something, but also for hearing, smell, taste and touch. And these memories can be used to create new sensations and emotions - positive ones - for new perceptions of the corporate 'world'. In the three companies researched, which hired architects and decorators to transform the work space according to the companies' world headquarters guidelines, we found the nonhomogeneous in the office organization itself. In this innovative interior, the presence of childhood symbols appear as dominant. This is the case of the Google-Belo Horizons popcorn cart, the giant slide at OLX-Rio de Janeiro and elements such as a swing at LinkedIn- São Paulo. We understand that employees' perceptions of childhood symbols refer to distant and pleasurable memories, brought by remembrance to other contexts and situations. And these memories and feelings are activated not only by the sight of these objects, but also by smell, taste - like as the popcorn cart - and by touch - as in the act of slipping or rocking. It is essential to highlight that mental and symbolic representations have an emotional charge brought about by specific moments, lived in certain contexts and recovered by memory through associations by similarity. This reading of the non-verbal material transfers the happy memories of employees to the workplace, to the company, and can contribute to the formation of meanings of pleasure and well-being for corporate world. The bridge between employees and the organization, for this image formation, is the symbolic material. [ABSTRACT FROM AUTHOR]

Published
2020
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2. Brasília's Pilot Plan Bus Station : betwen the idealized and the accomplished

Author

Santos, Kevin Guimarães Barbosa dos, Mello, Marcelo de, Valva, Milena D'Ayala, Souza, Bruno Augusto de, Luz, Janes Socorro da, and Oliveira, Aristeu Geovani de

Subjects
Direito á cidade, GEOGRAFIA [CIENCIAS HUMANAS], Formas espaciais e processos sociais, Right to the city, Spatial forms and social processes, SOCIOLOGIA [CIENCIAS HUMANAS], Non-verbal reading, Território, Territory, Leitura não verbal, Brasília
Abstract

O espaço urbano é marcado por uma gama de possibilidades. A complexidade presente na cidade nos faz buscar explicações para os fenômenos presente neste espaço. Mesmo as cidades planejadas apresentam peculiaridades que precisam ser investigadas. No caso da presente pesquisa, destacamos a cidade de Brasília. A atual capital da república foi idealizada por agentes hegemônicos. Contudo para além do que foi idealizado existe o que foi materializado: uma realidade marcada pela desigualdade característica de um mundo contraditório. Para compreender as contradições presentes em Brasília, relacionamos as formas espacias como os processos sociais (HARVEY, 1980). No decorrer da pesquisa utilizamos conceitos importantes para analisar o objeto de pesquisa. Entre os conceitos presentes na investigação destacamos aqui espaço, território e centralidade. Para balisar nossas ações investigativas, recorremos a autores como Harvey (1980); Correa (1989); Carlos (2007); Raffestin (1993); Santos (1988; 2006); Saquet (2015); Castells (1984; 2000); Sposito (2013); Souza (2020). Esses pesquisadores foram essenciais para pensar a cidade idealizada; bem como a efetivamente realizada. Os conceitos e os autores aqui destacados contribuíram para a compreensão dos usos dos território da Rodoviária do Plano Piloto e suas adjacências. Partimos em busca de entendimento de processos profundamente densos que produzem centralidades marginais. Neste contexto, analisamos processos de segregação socioespacial como fator importante para o entendimento do território em questão. Para uma aproximação segura das dinâmicas presentes neste território, trabalhamos com a paisagem, por meio de autores como Serpa (2019); Santos (1988); Cullen (1971). Neste sentido, consideramos que a leitura da paisagem se dá por meio da percepção. Em relação os procedimentos metodológicos, o cenário pandêmico fez com que nos aproximássemos de uma proposta elaborada por Ferrara (1988). A urbanista construiu caminhos investigativos pautados em uma leitua não- verbal do diálogo travado entre as formas e os conteúdos presentes na cidade. Na leitura diferenciada da realidade, proposta pela autora, a imagem torna-se meio para reflexões fundamentais para a compreensão de territórios como a Rodoviária do Plano Piloto e seu entorno. Urban space is marked by a range of possibilities. The complexity present in the city makes us increasingly seek to explain the phenomena present in this space. Even the cities that were planned present peculiarities that need to be investigated. In this research, we highlight the city of Brasília. The current capital of the republic was idealized by hegemonic agents. However, beyond what was idealized, there is what was materialized: a reality marked by the inequality characteristic of a contradictory world. To understand the contradictions present in Brasília, we relate spatial forms to social processes. During the research we used important concepts to analyze the research object. Among the concepts present in the investigation, we highlight here the space, the territory and the centrality. To guide our investigative actions, we turn to authors such as Harvey (1980); Correa (1989); Carlos (2007); Raffestin (1993); Santos (1988; 2006); Saquet (2015); Castells (1984; 2000); Sposito (2013); Souza (2020). These researchers were essential to think about the idealized city; as well as the one performed. The concepts and authors highlighted here contributed to the understanding of the uses of the territory of the bus station of the Plano Piloto and its surroundings. We set out in search of an understanding of deeply dense processes that produce marginal centralities. In this context, we analyze processes of socio-spatial segregation as an important factor for understanding the territory in question. For a safe approximation of the dynamics present in this territory, we work with the landscape, through authors such as Serpa (2019); Santos (1988); Cullen (1971). In this sense, we consider that the reading of the landscape takes place through perception. Regarding the methodological procedures, the pandemic scenario brought us closer to a proposal elaborated by Ferrara (1988). The urban planner built investigative paths based on a non-verbal reading of the dialogue between forms and contents present in the city. In the differentiated reading of reality, proposed by the author, the image becomes a means for fundamental reflections for the understanding of territories such as the bus station of the Plano Piloto and its surroundings. Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

Published
2021

3. LEITURA DE IMAGENS EM MARCELO ORTIZ E EM JOSÉ SARAMAGO.

Author

de Carvalho Santos, Maria Aizira, de Souza, Sheilla Patricia Dias, and Limoli, Loredana

Abstract

Copyright of Boletim - Centro de Letras e Ciencias Humanas is the property of Universidade Estadual de Londrina and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2008

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