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This research aims to determine the characteristics of herbal consumers and analyze consumer preferences for “Jamu Gendong”. This research was carried out for 1 month, starting from November to December 2020. The data used in this study were primary data and secondary data. Primary data were obtained from direct interviews with herbal drink consumers and herbal sellers. Secondary data were obtained from the Monograph of Sumompo Village and literature related to the research. The sampling method used in the selection of respondents was done by accidental sampling technique with the number of respondents 50 people. The results of this study indicate the characteristics of “Jamu Gendong” consuments in Sumompo Village in terms of gender, most of them are female, seen from the work of most of them are manual workers, seen from the purpose of consuming herbal drink is to maintain health (promotive). The consumer preference for herbal drink in Sumompo Village shows the overall attributes of the herbal drink with a total score of 7.11, which means that it is very good in the eyes of consumers.

The purpose of the study was to find out the orientation of farming in Tonsewer Village, West Tompaso Sub-district, Minahasa Regency. This research was conducted for five months, from November 2017 to March 2018, from preparation to formulation of research reports. Research site in Tonsewer Village, West Tompaso Sub-district, Minahasa Regency. This study uses primary data and secondary data. Primary data was obtained from interview of 72 respondents using a questionnaire. Secondary data was obtained from the Office of the Tonsewer Village in the West Tompaso Sub-district, Minahasa Regency. The method of determining the sample in this study using the simple random sampling method using Slovin formula. The results showed that based on the orientation criteria of land input farming, it was commercially oriented because > 65% of the land was self-owned, the workforce was commercially oriented because > 65% of farmers paid for outside labor and farm output was commercially oriented because > 65% of the farm selling, so it can be concluded that farmers in Tonsewer Village are commercially oriented.

This study aims to determine the value of coconut flour at PT. Tropica Cocoprima. This research has been conducted at PT. Tropica Cocoprima and actors in its supply chain located at Jalan Trans Sulawesi Lelema Village Tumpaan Subdistrict of South Minahasa Regency. The type of data used is primary data and secondary data. Sources of data were obtained through interviews using questionnaires containing questions related to this study. The sampling method is Purvosive Sampling and the sample is PT. Tropica Cocoprima as focal firm and suppliers of raw materials as many as 5 suppliers as well as coconut farmers as much as 2 farmers taken from each supplier. The method of analysis used in this research is value chain analysis with cost and margin approach. Based on the research results can be concluded that the value chain of coconut flour at PT. Tropica Cocoprima There are several actors involved in the process of value creation. The actors involved are coconut farmers and suppliers who bring raw materials to PT. Tropica Cocoprima. The actors involved in the value chain of coconut flour each earn a margin that corresponds to the effort that has been done. Coconut flour value chain at PT. Tropica Cocoprima from one, two and three actors experienced value increase is Rp.195.000.000. Margin received by PT. Tropica Cocoprima amounting to Rp.12.277.822 then the supplier obtained a margin of Rp.6,675,000 and the farmer earned a margin of Rp.100.102.700.

The purpose of this study to determine the competitive advantage of coconut flour products at PT. Putra of Karangetang as measured by Low Cost Strategy, Product Differentiation and FocusStrategy. Research conducted at PT. Putra Karangetang located in Popontolen Village, Tumpaan Sub-District, South Minahasa Regency, in March 2017 until May 2017. The data used are primarydata through direct interview and filling questionnaire with sampling using simple random sampling method as much as 30 respondents who bought the product in PT. Putra of Karangetang, South Minahasa. The data is measured using Likert scale. The results showed the process of measuring the competitive advantage of coconut flour products at PT. Putra Karangetang South Minahasa total data retrieval 1517 which shows the index rate measuring consumer satisfaction of 72.23% and quite satisfied. This indicates that the company in PT. Putra Karangetang Minahasa Selatan aware about the benefits of coconut flour products in PT. Putra of Karangetang seen from low cost strategy, product difference strategy, focus strategy.

This study aims to describe the cultivation of seasoning plants "rampa-rampa mix" andmarketing channels that occur in the Village Sea and the city of Manado. This research was conducted in September 2016 until October 2016. The data used are primary data and secondary data. The primary data collection was conducted by direct interview technique with 40 (forty) respondents in this case seasoning plants "rampa-rampa campur" and also using written data in the form of documents obtained from the village head. The data obtained was analyzed using descriptive analysis and presented in the form of story or table. The results of thisstudy indicate that the average profit of cooking season is Rp.461.104 in 1 (one) time to make asale.

This research aims to analyze raw material inventory at UD. Mie Steven. This research was conducted for four months from January to April 2017. The data used in this research are primary and secondary data. Primary data obtained through interviews with the company, while secondary data obtained from data that has been compiled in the form of documents from the company, data from BPS, previous research or from the internet. The data is processed using EOQ (Economic Order Quantity) method. The result of the research is known that the policy of raw material inventory control is done by UD. Mie Steven is not efficient yet. This is shown by the company's inventory cost is bigger than the result of analysis using EOQ method is 6,693 Kg with total cost of economical inventory Rp.11.325.500.

This study aims to see how much income earned by farmers. This study was conducted from July to September 2017. The data used are primary data and secondary data. This research was conducted by direct interview technique with 18 (eighteen) respondents in this case palm sugar processor and also using written data in document form obtained from village head of North Lowu Village. The data obtained will be analyzed using descriptive analysis and will be presented in tabular form. Total acceptance of all palm sugar processors in Kalatin Hamlet, amounting to Rp.3.310.000 / day o f the total revenue obtained by all palm sugar processing with a cost incurred of Rp. 2.411.902 then, obtained profit by 18 processors that is Rp. 898.098 / day if not calculated raw material costs, then each processor gain profit Rp. 49.898/day . However, if calculated raw material costs then the losses experienced by all palm sugar processing that is Rp.- 2.903.902 / day with the cost incurred is Rp. 6.213.902 and each processor suffered loss of Rp.- 1 61 .327 / day. If the cost for the raw material and labor were not included, t he processing of palm sugar in Kalatin Hamlet is economically and feasible to be cultivated by R / C = 1,37 .

The research aims to describe the impact of the conversion of agricultural land of cloves to the socio-economic condition of farmers. The study was conducted from May to July 2017. The data used are primary data obtained through interviews to 5 (five) respondents who sell land for land converted. Secondary data is obtained from Tetetana Hill nature reserve, Kumelembuai village government, books and journals. Data analysis used is descriptive analysis. The research results showed that viewed from the economic side, land conversion has a positive impact for the farmers family and local society. Positive impacts for farmers family include increasing the income, helping to construction the house of farmers, opening up a new farming businesses, and for local society like existence of jobs. Viewed from the social side, land conversion has positive and negative impacts, that is: change of farmers family life status (positive impact), and the influence of visitor habits toward society (negative impact).

The purpose of this study was to determine the Coconut Oil Product Value Chain (CCO) in Sinonsayang District, South Minahasa Regency. Analysis of the coconut oil product value chain (CCO), there are several actors involved in the core process of the coconut oil product value chain (CCO) in Sinonsayang District and form a chain that has value. The actors involved included copra farmers, intermediary traders and PT. Cargill. The study lasted for 3 (three) months starting from June 2018 to August 2018 in Sinonsayang District, South Minahasa Regency. The data used are primary data obtained through interviews with 15 copra farmers, 5 brokers and PT. Cargill as a coconut oil (CCO) company. Secondary data was obtained from the Sinonsayang Sub-District Office and agencies related to research. The analysis used is using quantitative tools through cost and margin approaches. The results showed that the copra produced by farmers was 5,041 kg with a raw material of 20,165 coconuts. With the selling price of copra amounting to Rp.7,500 / kg and the value received by farmers is Rp.37,809,375. The trader buys copra raw material from the farmer as much as 5,041 kg then sells to the company as much as 5,083 kg at the price of 8,500 / kg and the value received by the trader is Rp.42,832,000. The company buys copra raw material from the trader as much as 5,083 kg. From copra raw material, the company produces crude coconut oil (CCO) of 3,527 kg and 1,007 Kg cake then exports the CCO at a price of Rp. 23,000 / kg and offers a price of Rp. 3,000 / kg value of Rp.84,134,600 . Each value chain actor obtains a margin that is in accordance with the effort made. * jnkd *.

This study aims to determine the magnitude: (1) the added value of flour business into martabak Markobar Manado (2) profit from flour processing business into martabak Markobar Manado City. The study was conducted in October to December 2017, located in Markobar Kota Manado. Data collection method is done by using primary data. Primary data was obtained through interviews with relevant parties based on a prepared list of questions, as well as on-site observations. Data analysis in this study using: 1) value-added analysis and 2) profit analysis with the formula π = TR - TC. The results showed that Markobar Manado process 3 types of martabak martabak 2 flavors, martabak 4 flavors and martabak 8 flavors. Number of martabak 2 taste processed ie 96 pieces with selling price per fruit of Rp. 50,000 so the total revenue is Rp.4.800.000. Number of martabak 4 flavors processed ie 144 fruit with the selling price per fruit of Rp. 80,000 so that the revenue received by Markobar is Rp.11.520.000. Number of martabak 8 taste processed ie 240 fruit with selling price per fruit of Rp. 100.00.000 so that the revenue received by Markobar is Rp.24.000.000 Profit business martabak 2 taste of Rp. 485,116.71, business profit martabak 4 taste of Rp. 5,297,675.07 and business profit martabak 8 taste of Rp. 9,322,791.78. Processing business martabak 2 flavors produce value added Rp 2,357,116.71, processing martabak 4 flavors produce value added Rp. 8,105,675.07 and martabak processing 8 flavors produce added value of Rp. 14,002,791.78.*eprm*.

This study aims to (1) find out the factors that affect the occurrence of labor migration in the village Tatelu, Dimembe Sub-district, North Minahasa Regency, (2) to know the socio-economic background of labor migration from agriculture to non agricultural. (3) to know whether after changing the expectation of labor is realized. This study was conducted from February to April 2016 in Tatelu Village, Dimembe District, North Minahasa Regency. Data collections have used survey method. Techniques of collecting data through interviews used a questionnaire. Sources of data in this study were labor migrants who moved from agriculture to non-agricultural sectors. Secondary data is obtained from Tatelu Village office government. The sampling technique uses purposive sampling. The variables measured in this study were (1) Revenue, (2) Education level, (3) Area of agricultural land, (4) Occupational conditions in non-agricultural, (5) Reasons for labor migration, (7) Number of dependents, (8) Social activities that are usually followed by labor in the village. Data Analysis Method used Primary data obtained is processed descriptively. The results showed (1) the factors that encourage the migration of labor from agriculture to non-agriculture namely; reduced agricultural land, low wages in agriculture, age, and non-farm employment are more promising, (2) Most of the respondents who follow social activities in the village of Tatelu such as harmonious because in addition to beneficial for the respondent can also strengthen the rope fraternity among members of the rukun. By participating in the rukun in the village, the respondent must have more income because they have to spend money in every meeting that is always held. (3) After migrating from agriculture to non-agricultural sector, all expectation of interviewed respondents is realized because besides earning big enough they also feel comfortable working in non-agricultural sector.

This study aims to determine the influence of brand image on consumer loyalty Share Tea drink in the city of Manado. In its development, bubble tea drinks into today's drinks with a variety of flavor variants that can attract consumers in all ages. Reach back the market that has declined, and to maintain the market it has gained is a challenge that Share Tea companies must face in creating consumer loyalty. This study uses data obtained from questionnaires, observations and direct interviews with the manager of Tea Share in Manado City. The analysis technique used is multiple regressions. From this research can be concluded that Components of brand image consisting of coorporate image, user image, and product image has a influence on Consumer Loyalty. The components of the brand image together have a positive influence on consumer loyalty. The coorporate image and user image individually does not significantly affect consumer loyalty, while product image individually has a significant effect on consumer loyalty.