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Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, our knowledge on past-themed marketing is scattered and treated in largely separated literature streams on retro, heritage, nostalgia, and vintage. This article reviews marketing literature on retro, heritage, nostalgia, and vintage – and their ontological, methodological, and axiological underpinnings – to synthesise a differential overview of these streams and contribute shared future research directions for researching and understanding past-themed marketing. Thus, based on our review, we identify and discuss areas for future research on marketing the past, specifically concerned with authenticity complexities and marketing management perspectives. [ABSTRACT FROM AUTHOR]

Drawing from the concept of anemoia, the authors propose a new typology of nostalgia called vintage anemoia. Vintage anemoia encompasses consumers' positive and nostalgic response to vintage cues, regardless of specific historical periods or individual lived experiences. Through a series of seven studies, the authors demonstrate that vintage typography, by evoking feelings of vintage anemoia, can enhance consumer perceptions of product safety. This effect has positive downstream consequences on key marketing outcomes, including brand attitude, purchase intention, and willingness to pay. Furthermore, the effect of vintage anemoia on product safety perceptions remains unaffected by whether product safety information indicates that a product is safe or unsafe. However, the effect diminishes when an explicit indexical cue (year of establishment) is utilized or when promoting futuristic products. The findings contribute to the existing body of knowledge in marketing and provide insights for marketers on leveraging vintage typography as a strategic tool for creating emotional connections with consumers and enhancing perceptions of product safety. [ABSTRACT FROM AUTHOR]

The abrupt shift to remote education during the COVID-19 pandemic significantly affected students' emotional well-being and their relationship with pedagogical infrastructure. This study employed anthropomorphized letter writing as a narrative trigger to invite management students to write to elements of their educational environment. We examined 49 letters penned by international students, addressing entities such as classmates, classrooms, and online tools. Our findings illustrate that students reveal their emotions, reflect upon their interactions with these targets, and ultimately reconcile their relationships with these entities, navigating the emotional complexities associated with remote education through their nostalgic narratives. This research contributes to the literature on emotional aspects of management education, the self-help benefits of letter writing, and the adaptive functions of nostalgia, offering practical guidance for educators who aim to support students' emotional well-being and autonomy during pandemic-related challenges and beyond. [ABSTRACT FROM AUTHOR]

Charlotte Smith's The Emigrants (1793), a blank verse critique of Revolutionary France during the Terror, probes the unstable connections between sentiment, nostalgia, and political will, especially in the context of gendered political engagement. To do so, Smith aligns herself with Milton's Satan. She uses this most subversive of Paradise Lost's characters as a model for articulating her own republican ideals and nostalgic sentiment, which both undermines and feeds her political engagement in the French Emigration Crisis. Comparing passages from The Emigrants and Paradise Lost, I argue that Smith expresses a nostalgia imbued with satanic despair to glean the political use-value of memory. Can politics – especially of a marginalized person – ever be nostalgic, or must it focus on future reform? I argue that Smith's satanic nostalgia protests the limited forms of political engagement for women in the period, the demands of charity on women, and their social disenfranchisement. [ABSTRACT FROM AUTHOR]

The present paper seeks to analyze the queer aspects that are present and at times coded in "San Junipero," an episode of Black Mirror, through the lens of queer theory. The episode is subversive in the sense that it imagines a somewhat optimistic future for queer individuals, where even though its principal characters die at the end, they are given an alternate afterlife within the simulated reality of San Junipero. The present paper looks at some of the recent scholarships on queer television and attempts to situate "San Junipero" as a queer televisual representation within that framework, in order to enquire whether or not the episode subverts conventional narratives that support heteronormative politics. By drawing upon Gilad Padva's theorization of queer nostalgia, the paper examines how the episode queers the concept of nostalgia by reimagining the 1980s as a time when same-sex couples could get married. It also attempts to read Yorkie's closeted lesbianism with Adrienne Rich's concept of "compulsory heterosexuality". The article further looks at how the episode offers a moderately alternative vision to the "Bury your gays" trope. Finally, the paper presents another reading of the episode where queer union is possible only in realms distinct from everyday reality. [ABSTRACT FROM AUTHOR]

In recent years several older, serialized TV dramas have experienced surges in popularity among young viewers. The 2020-21 online resurgence of The Sopranos (1999–2007) is perhaps the most compelling example of this. Using the data from a series of semi-structured interviews conducted with fans who watched the show for the first time in 2020-21, this study considers what draws audiences to "old shows" and how they adapt them to contemporary contexts of interpretation. I argue that there are specific considerations that we need to make when investigating contemporary audience receptions of old television. Ultimately, The Sopranos resurgence highlights a new type of "afterlife" for serial drama. Using Miller's work on retextuality I conclude that it is important that we understand the resurgent versions of these TV shows as the new texts they are. They perform impactful types of cultural work, distinct from their original run. [ABSTRACT FROM AUTHOR]

The article "Please Tell About Dad": Anxiety and Nostalgia in Arthur Miller's Death of a Salesman" by Fukui Huang explores the themes of anxiety and nostalgia in postwar America as depicted in Arthur Miller's play. The text delves into the anxious conditions of characters like Willy and his sons, examining their struggles with masculine identity and societal pressures. Through a detailed analysis of the play, the article highlights how Miller uses memory episodes to portray the existential anxiety that haunts middle-class American men amidst social and economic changes. [Extracted from the article]

This article investigates the Marcos golden age narratives on YouTube before the 2022 Philippine presidential elections. Despite evidence of brutality during the Marcos years, many Filipinos reminisce about his tenure as a period of peace and progress, influenced by selective historical accounts propagated through digital media. Expanding Laclau's theory of populism, we identify affective storytelling techniques prominent pro-Marcos YouTubers employ to glorify the Marcos era and examine them to understand how the populist logic of difference and equivalence guides the articulation of a romanticized past and endorses the vilification of elites and Marcos critics. Our analysis underscores the potency of nostalgia in populist and authoritarian politics, demonstrating their capacity to foster a collective yearning for a mythic past and stoke a collective desire for Marcos-brand authoritarianism. Ultimately, this article contributes to understanding the dynamics of historical revisionism and its implications for political discourse and historical consciousness in the digital age, emphasizing the role of YouTubers in shaping political landscapes through nostalgia and the manipulation of social memory. [ABSTRACT FROM AUTHOR]

Retirees face numerous challenges, particularly in countries with lower socioeconomic conditions. Perceived social isolation and happiness levels are seen as significant factors that significantly affect the quality of life in old age. Perceived social happiness levels can disrupt the quality of life in old age and contribute to mental disorders. Recent studies on leisure have suggested a direct impact of individuals' leisure attitudes on happiness. In this context, leisure nostalgia stands out in the relationship between leisure attitude and happiness levels among retirees. In this study, structural equation modeling (SEM) was employed to examine the relationship between leisure attitude, leisure nostalgia, and happiness levels in a sample of 210 retirees. The findings revealed that leisure nostalgia fully mediated the relationship between leisure attitude and happiness. It was concluded that previous experiences significantly shape retirement, and leisure attitude offers valuable opportunities for enhancing happiness through effective leisure utilization. [ABSTRACT FROM AUTHOR]

This study aims (1) to investigate the perceived risks (i.e. safety, crime, and social risks) associated with the crowd crush accident, (2) to examine the effects of perceived risks, destination attractiveness, and perceived image of a film destination on anticipated emotions and intentions to visit, and (3) to explore another motivator/barrier of visitor behaviour. The data was collected from 921 respondents who were South Korean residents and were aware of the incident. The close-ended questions from the data collection were analyzed by conducting a quantitative analysis. The results indicated that all dimensions of perceived risks affect negative anticipated emotion, and social risk is also negatively related to positive anticipated emotion. It also revealed that destination attractiveness and the perceived image of a film destination affect positive anticipated emotion, and the perceived image is also negatively related to negative anticipated emotion. In addition, the causal effects of positive/negative anticipated emotions on intentions to visit were identified. Moreover, the study conducted a qualitative analysis to analyze the data collected using open-ended questions. The content analysis showed that factors such as unique restaurants, perceived crowding, reviving the local economy, and nostalgia are associated with intentions to visit Itaewon. [ABSTRACT FROM AUTHOR]

This article examines the symbolism of Galadriel's hair in J.R.R. Tolkien's "The Lord of the Rings" and its relationship to Victorian culture. The author argues that Galadriel's hair represents the Victorian fascination with memory and preservation, similar to the preservation of relics during that time period. The article also discusses the influence of Norse mythology and the Romantic movement on Tolkien's portrayal of objects and characters. Overall, the analysis suggests that Tolkien's exploration of cultural and historical themes reflects wider concerns and a desire for continuity in the aftermath of World War II. [Extracted from the article]

Concessions—defined as the urban elements built by Western powers while 'occupying' various parts of the Chinese territory—have recently been granted heritage status by the Chinese national and local authorities. However, in many respects, they are 'dissonant' heritage sites since they are the result of the several-decade-long 'colonial' presence in Tianjin of nine foreign powers. The aim of this study is to understand how former international concessions are featured in museums and interpretation centres in present-day Tianjin. Using an approach that draws on dissonant heritage; literature on postcolonial museums, nostalgia and forgetting mechanisms; and the relationship between museographic narratives and patriotism, this article analyses a corpus of eight museums located in three former international concessions (Marshal Zhang's Mansion, the Former Residence of Ma Zhanshan, the Museum of Modern History of Tianjin, the Five Avenues History Museum, the Museum of the Department Store Quan Ye Chang, Zhang House, the Astor Hotel Museum, the Tianjin Planning Exhibition Hall and the Tianjin Museum). The analysis is based on a common observation grid and semidirect interviews conducted with museum staff. The article captures and examines the main narratives from three perspectives: 1) revisiting the concession period as evidence of the beginning of modernity in China, which was a time in which celebrity life stories and the emergence of modern urban elements were praised; 2) considering the concessions as a dreamlike past of 'others' and 'elsewheres' belonging to a 'foreign land' and a context far removed from contemporary life in China, which favours the thematisation and leisure of Western architecture; and 3) selecting and targeting narratives focused on the heroes of the Republic of China (1912–1949) and the People's Republic of China. This paper highlights and further develops how former Western concessions are imbued with a sense of both nostalgia and patriotism and sets out to gain a deeper understanding of the tension between these two attitudes. [ABSTRACT FROM AUTHOR]

Issue Addressed: Nostalgia—the bittersweet reliving of the past—has been linked to social connection and psychological wellbeing. Although food consumption is often an intrinsically social experience, relatively little research has examined how individuals experience and understand how food consumption relates to feelings of nostalgia, food and mood. Methods: In the current study, semi‐structured interviews were conducted with eight Australians from varying cultural backgrounds to explore their experiences with nostalgia, food and mood. Results: Reflexive thematic analysis identified three key themes from the data: (i) The bittersweet experiences of food‐evoked nostalgia—individuals' descriptions of food‐evoked nostalgia and how it impacted their mood both positively and negatively (ii) social connection and identity continuity—participants' description of food‐evoked nostalgia and how this provides an opportunity for social connection and identity continuity throughout life, which positively influences mood, and (iii) the role and relationship of food‐evoked nostalgia and mood—individual descriptions of the important role that nostalgic food plays in their life, in addition to their relationship with food, and how this impacts mood. Conclusions: Understanding the positive component of nostalgic foods allowed individuals to bolster positive mood states with food‐evoked nostalgia, increasing their quality of life. So What?: Understanding the link between food‐evoked nostalgia and mood has significant implications, suggesting that negative mood states altered by nostalgic foods may result in positive mood states. Appropriate use of food‐evoked nostalgia may increase the quality of life for individuals experiencing low mood states. [ABSTRACT FROM AUTHOR]

"Megan Eaton Robb's study in 'Reviews in Religion & Theology' delves into the role of the Urdu newspaper Madīnah in shaping Muslim public discourse in colonial India. The monograph explores the newspaper's impact on urban life and the construction of an imagined community unified by religion. Robb meticulously examines Madīnah's history, from its inception in 1912 to its decline post-independence, shedding light on its role in shaping Muslim identity and engaging with global events like World War I. The book offers valuable insights into South Asian Islam, Urdu journalism, and the history of print in Asia, making it essential reading for scholars and enthusiasts interested in these topics." [Extracted from the article]

The article focuses on the exploration of reflective nostalgia in Kazuo Ishiguro's speculative fiction, particularly in "Never Let Me Go" and Klara and the Sun. Topics include the dual nature of nostalgia as both beneficial and potentially obsessive, the contrasting experiences of characters with restorative versus reflective nostalgia, and how these narratives illustrate the value of memory and storytelling in coping with trauma and loss.

This essay utilises a series of oral history interviews conducted with women in West Belfast to consider the role of community nostalgia and transgenerational trauma within the post-accord landscape. It argues that nostalgia should not be dismissed as an unreliable assessor of historic communality and instead highlights its importance in understanding post-conflict community atomisation. Equally, it advocates for an understanding that nostalgic sentiments can co-exist alongside traumatic recollections and understandings of generational traumas. The simultaneous expression of these dichotomous feelings reveals the intricacies of women’s collective remembrance, and the continued impact of historic traumas on present-day communities in West Belfast. [ABSTRACT FROM AUTHOR]

The article analyzes the work of Cristina Peri Rossi from a perspective of poetic drift, highlighting the influence of exile on her work and the presence of literary figures related to the sea and travel. The relationship between exile, nostalgia, and writing is explored, suggesting the idea that exile can be seen as a form of reconquest and the search for a new dwelling. The importance of memory in exile is mentioned, and how nostalgia transforms the time of loss into an evocative time. The article also analyzes the novel "La nave de los locos" as a metaphor for exile, and highlights the character of Equis as a representative of exiled subjectivity and identity instability. [Extracted from the article]

The article analyzes the narrative of Argentine writer Tununa Mercado and her relationship with exile. It focuses on her autobiographical texts about uprooting and examines their connection with time and space in exile. It highlights the importance of Mercado's writing as a female voice in the context of exile and mentions her books "En estado de memoria" (In a State of Memory), "La letra de lo mínimo" (The Letter of the Minimum), and "Narrar después" (Narrating Afterwards). The article also addresses the importance of memory and how exile affects the sense of belonging and the spatial and temporal continuity of individuals. It emphasizes the feeling of suspended time during exile and the difficulty of establishing roots in a new place. The text also analyzes the relationship between Mercado's writing and her experience of exile in Mexico, as well as the influence of Mexican culture on her perception of the world. It mentions the importance of minimal details in her writing and how they emerge after a process of incubation. Additionally, it highlights the importance of the everyday in her narrative as a form of subjective reconstitution. The article also raises the question of whether returning to the territory allowed for a re-rooting and the possibility of recovering roots, but points out that the return does not always meet expectations of closing the gaps and restoring pre-exile relationships. It emphasizes the difficulty of return and the feeling of foreignness experienced by exiles when returning to their country. Mercado's narrative reflects this process of return and nostalgia for what was left behind. Overall, the article analyzes the relationship between Mercado's writing and her experience of exile, highlighting the importance of writing as a way to reconstitute oneself and make sense of the experience of uprooting. [Extracted from the article]

This article discusses the work of poet Sarah Piatt and her engagement with various Victorian poets, including Elizabeth Barrett Browning, Robert Browning, Dante Gabriel Rossetti, and Algernon Charles Swinburne. The author focuses on Piatt's poems that draw on the myth of Persephone and explores how they reflect debates between realism and idealism in the 19th century. The article also discusses the cultural and historical context surrounding the myth of Persephone and its relevance to Victorian writers. Additionally, the article analyzes Piatt's poem "A Daffodil" and its intertextual connections, suggesting multiple interpretations and highlighting the complexities of the myth and human experience. [Extracted from the article]

The #nostalgiacores are a series of interrelated hashtags on Instagram and TikTok where users recirculate content from the digital and consumer cultures of the 1990s and 2000s – childhood play centres, dead malls, long-gone toys, and superseded game consoles and phones. In this article, we explore these digital cultures using a critical platform studies approach that involves a combination of network analysis and close textual analysis augmented with purpose-built machine vision tools. We scrape a collection of 359,150 images from Instagram that used one or more of 30 '-cores' hashtags (such as #y2kcore, #webcore and #childhoodcore) that we chose following a period of immersive qualitative investigation of #nostalgiacore scenes on Instagram during 2021 and 2022. 10,000 Instagram images were then randomly selected and processed using a purpose-built unsupervised machine vision model that clusters images together based on their similarities. This research is part of a multi-year project where we develop hybrid digital methods for critically simulating and exploring the interplay between our image-making practices and the algorithmic systems that cluster and curate them. By combining computational approaches with critical platform and cultural studies approaches we speculatively explore both practices of curation and their interplay with the algorithmic classification and recommendation models of digital platforms. Our platform-oriented mode of textual analysis helps us to explore how our digital cultures are both symbolically and technically nostalgic. Instagram users in the #nostalgiacore scene recirculate images from the past as part of practices of critically reflecting on digital platforms and consumer cultures. At the same time those images are recuperated as archives used to train the algorithmic models that optimise attention on digital media platforms like Instagram. [ABSTRACT FROM AUTHOR]

As a pervasive term in Pier Paolo Pasolini's work, 'nostalgia' remains theoretically enigmatic and often politically contradictory. This article argues for the critical potential of nostalgia in Pasolini's political aesthetics through a seemingly unlikely subject: his 1968 film and novel Teorema (Theorem). Set in post-war Milan, Theorem depicts the transformative encounter between a godlike visitor and five archetypes of the bourgeois household. After he leaves, they must reckon with his departure. I suggest that Pasolini's formal and theoretical interest in nostalgia is crucial to understanding Theorem's aesthetic invocation of the sacred, which the film stages through an interplay of presence and absence in bodies, spaces and temporalities. Unpacking the etymological roots algos ('pain') and nostos ('return'), my reading forges intertextual connections within Pasolini's oeuvre while also suggesting that Pasolini's oblique, materially rooted nostalgia encourages a re-evaluation of the critical productivity of this term more broadly. [ABSTRACT FROM AUTHOR]

This interview focuses on first-hand insights into Mario Martone's cinematographic work. It presents the accurate transcription of an engaging conversation with the filmmaker held at the University of Sussex on 8 December 2023. By discussing the inspiration behind some of his most successful films – specifically L'amore molesto (Troubling Love) (1995), Il giovane favoloso (Leopardi) (2014), Nostalgia (2022) and the docufilm Laggiù qualcuno mi ama (Massimo Troisi: Somedody Down There Likes Me) (2023) – the reader will feel captivatingly guided by Martone into the fascinating relationship between cinema and literature, and on the difficulties of love as 'a longing that drives us all'. The role that the cultural milieu of Martone's birthplace, Naples, had in his career and artistic creativity will also help to understand both the realistic and mythological dimensions of his cinema. [ABSTRACT FROM AUTHOR]

Popular travel destinations worldwide are often visited because they are historically significant. As such, many historic locations are promoted using historical imagery. While tourist attractions and travel destinations advertise based on their historical significance, few studies have looked at how the use of history impacts consumer perceptions of the aforementioned travel destinations. This paper examines how retro imagery in visual-based marketing appeals influences consumers' desire to travel to popular tourist locations. The study reported here utilizes two experiments with a travel destination with a known association with retro imagery and nostalgic advertising. [ABSTRACT FROM AUTHOR]

Nostalgia is a common emotional phenomenon, but its complexity has resulted in a limited understanding and interpretation. This study, grounded in emotional cognitive science, develops a cognitive processing model of nostalgia, encompassing its triggering mechanism, cognitive processes, and effects. The analysis indicates that nostalgia functions as an adaptive mechanism for individuals with deficiencies in belongingness and low-avoidance tendencies, helping them cope with disruptions in self-continuity by forging symbolic social bonds in a distant and idealized timespace. Essentially, nostalgia allows individuals to reconstruct alternate systems of meaning and value, which serve as references for defining self-worth and identity. This study advances the understanding of the complex cognitive processing involved in nostalgia and also provides an important reference for the study of complex emotions. [ABSTRACT FROM AUTHOR]

The Club, a Turkish series exclusively produced for Netflix, challenges the official historical narrative of modern Turkey by depicting the experiences of minorities on the brink of the country’s political upheaval. It highlights the state’s complex relations with its minorities and historical events that are often silenced in the official historical narrative. This study looks at how Turkey’s dark pasts pertaining to its religious minorities are portrayed in The Club and the ways in which its audience respond to these dark pasts. It argues that the audience of The Club recreates the silences about the past, resulting in the denial or rationalization of state violence, while emphasizing a nostalgic multi-cultural past. [ABSTRACT FROM AUTHOR]

AbstractThis article investigates the role of nostalgia in the meanings and uses of food-inspired (gourmand) fragrances at the point of their emergence in the 1990s and their adaptation by young women and girls in the first decade of the 2000s in the United States. It uses, as an evidentiary basis, news and magazine articles to map the popular reception of these fragrances following their emergence in the 1990s, and closely reads two retrospective works from the 2020s that center the gourmand fragrance Warm Vanilla Sugar by Bath and Body Works to navigate body-based anxieties and desires of young women in narratives of puberty set in the 2000s. Such analysis reveals complicated interplay among food, gender, and consumer culture as well as changing forms of and relationships to food-based nostalgia. This investigation of gourmand fragrances points to the field of food studies’ further need to consider smell and other inedible objects of food culture. [ABSTRACT FROM AUTHOR]

Nostalgia has reemerged in recent years in response to political, environmental, and other instabilities. This study uses transcripts from fifty-five in-depth interviews with three groups of forest workers to examine the experience of nostalgia in forest management. This takes multiple forms, including nostalgia for place, for work, and for a “pristine” landscape of the past. While the former two are prominent among loggers and, to a lesser extent, governmental workers, the latter type emerges primarily among members of environmental organizations. All three types have implications for the ways people construct their own identities, feelings toward others, and beliefs about how people ought to interact with the forest. They also reflect disruptions to environmental knowledge. Ultimately, nostalgia should be understood as a manifestation of the things that people long for in their current circumstances, most notably, belonging, purpose, and harmony with the landscape. [ABSTRACT FROM AUTHOR]

The article focuses on revisiting Samuel R. Delany's Times Square Red, Times Square Blue to explore its relevance for envisioning future queer cultures. Topics include the historical significance of public sex, the critique of mainstream LGBTQ+ achievements, and the ongoing necessity for transformative queer culture-building that challenges traditional norms of identity and sexuality.

We investigated the effects of positive/negative emotions towards autobiographical memories on impressions of the conversation and conversation partner during memory sharing in a reminiscence therapy setting. Fifty‐six older (Mage = 69.3) and 60 younger (Mage = 20.7) participants' net emotional tendency (positive/negative) towards autobiographical memories and depressive symptoms were evaluated using validated rating scales. Positive/positive and positive/negative age‐matched random pairs shared a nostalgic memory through free conversation. Participants with a negative emotional tendency towards autobiographical memories in positive/negative pairs tended to feel less "easy" about the conversation. Participants with a positive emotional tendency towards autobiographical memories in positive/negative pairs had a more negative impression of their partners. Our data provide insight into the relationship between net emotional tendency towards autobiographical memories and depression and suggest that an individual's net emotional tendency towards autobiographical memories potentially affects the outcome of group reminiscence therapy. [ABSTRACT FROM AUTHOR]

Although rapid economic growth can produce various positive outcomes, the fast-paced society that inevitably accompanies it often results in longer working hours and higher stress levels, leading to reduced participation in sport activities among employees. To better understand this phenomenon, we aimed to explore the constraints and experiences of adult workers. We collected data from adult workers in Singapore who desired to participate in sport activities but were unable to do so due to various constraints. A total of 10 individuals were purposefully selected for interviews. This study identified four key themes: (a) factors causing the reduction of sport participation opportunities, (b) changes in sport activities and satisfaction, (c) nostalgic feelings associated with sport activities, and (d) the role of nostalgia in enhancing sport involvement. The findings of this study suggest the possibility of adapting the conceptual model of nostalgia to sport activities, as well as identifying four factors that hinder employees from engaging in sport activities. [ABSTRACT FROM AUTHOR]

Contrary to an apolitical, pessimistic, and non-feminist perception of Witi Ihimaera's work, this article contends that his early novel The Matriarch (1986) and its sequel The Dream Swimmer (1997) frame Māori communities as an ancient, patriarchal space in need of revision to accommodate women. Reconsidering the role of tribalism and Māori utopian and cyclical land narratives, this study argues that the confessional male narrator of both novels, Tamatea Mahana, learns to embrace a matrilineal genealogy not only of powerful Māori women leaders of chiefly status, but also of charismatic women in the shadow, like his mother Tiana. Beyond Pākehā imperial democracy and Māori "male utopias of domination", Tamatea and the exceptional gallery of warrior-matriarchs implement a peculiar and controversial retrotopia — a return to the prematurely buried grand ideas of the past — which, even when dangerously resonating with nostalgia, aims at an open-ended model of democracy through spiral temporality. 1 A predominantly decolonizing theory and methodology is used, drawing on Kaupapa Māori and Mana Wāhine theories. [ABSTRACT FROM AUTHOR]

Childhood is a universal trope in literature, where the figure of the child engenders feelings of pity, affection or horror in readers. This article will examine two novels — A Strange and Sublime Address by Amit Chaudhuri ([1991] 2016) and The Blue Bedspread by Raj Kamal Jha ([1995] 2009) — in order to explore how narratives about childhood in the city of Calcutta, one nostalgic and the other traumatic, deploy the figure of the child within the bhadralok milieu, to convey a nostalgic mood for the idea of Bengali middle class identity. This article engages with the possibility of how nostalgia for an apparently declining middle class is glossed by a seemingly interiorized reflection of bhadralok domesticity juxtaposed with a bleaker self-aware representation, seen through the eyes of children. [ABSTRACT FROM AUTHOR]

The commercial viability of Gurinder Chadha's Viceroy's House (2017) and Stephen Frears' Victoria and Abdul (2017) can be attributed to their effective use of heritage film elements to offer romanticized versions of British rule. Decoding the teleological intent behind these romanticized versions, this article contends that the chosen films promote nostalgia in response to the postimperial melancholia that Britain is experiencing in the contemporary period. Exploring the cinematic recreation of nostalgia, this article analyses the spatial, material, and racial aspects of Victoria and Abdul and Viceroy's House. The spatial analysis highlights the cinematography used to depict heritage space to commemorate British tradition, the material examination focuses on colonial gifts of economic mobility and political emancipation bestowed on the colonized, and the racial analysis focuses on Muslim stereotyping through exoticism and animalization to reinforce British pride in civilizing the "inferior race". An explication of these cinematic and narrative elements highlights the films' invocation of nostalgia for an idealized past through a return to a closed epoch of empire that uncritically and dangerously reproduces ideologies of British cultural and racial superiority. Furthermore, this invocation of nostalgia works to glorify British historical origins and strengthen national cohesion in order to allay collective anxieties about the abject loss of the empire's global recognition in the wake of Brexit. [ABSTRACT FROM AUTHOR]

Life-writing by punks has grown at a remarkable rate and constitutes a significant new addition to the canon of punk cultural production that deserves an equal place alongside music, fashion, and zines. Punk has always sought to document itself in the form of recordings, film, photography, fanzines, and video. It is time to add memoirs to these archival impulses and examine how punk culture is now mediated and sustained by autobiography. Whereas punk life writing might be dismissed as so many nostalgic trips down memory lane, this article begins from the premise that writing about a life involves more than nostalgia. Considering punk memoirs as works that offer new ways of thinking about a life attached to punk, this article surveys a broad range of punk memoirs and asks questions that reframe some punk scholarship by emphasizing how individuals live within and outside of punk simultaneously. What are some of the dominant features of punk memoirs? What kinds of interventions do they make? How do they introduce and develop particular ways of documenting and thinking about punk culture and its legacies? How does life writing about the past transform punk in the present? What ways of thinking, lines of inquiry, understanding, and feelings do memoirs establish and examine as central to the thought of punk, in particular, and the study of culture more broadly? The article seeks to demonstrate how these trajectories might shift and renovate work undertaken by scholars of punk. [ABSTRACT FROM AUTHOR]

Nostalgia evoked through various experiences (e.g., scents, music) has been shown to enhance emotional well-being and reduce social pain. We propose that reading a familiar book similarly can elicit nostalgia, and provide emotional benefits through narrative transportation beyond that of reading a new book. We tested the relationship between reading new versus familiar books, nostalgia, narrative transportation, and indices of social connectedness. Participants were randomly assigned to re-read a favorite novel, read a new novel of interest, or read a set of newspaper articles. Re-reading elicited greater nostalgia and social connectedness than reading a new novel or newspaper. Narrative transportation and nostalgia fully mediated the effect of reading condition on social connectedness. We discuss implications for our understanding homeostatic nature of nostalgia and mental transportation. [ABSTRACT FROM AUTHOR]

Retro jerseys across many sports have grown increasingly popular in recent years and previous research has given credence to their use by sport organizations. Specifically, recent research has found the freshness and outdatedness of retro jerseys to impact consumer attitudes (Dwyer et al., 2020). Although nostalgia is at the core of literature on retro merchandise, scholars have yet to examine various types of nostalgia and their impact on retro merchandise. Therefore, the current study sought to assess the influence of nostalgia -- and specifically its three dimensions personal, historical, and collective -- on consumer attitudes and purchase intentions. An online sample of 434 participants were surveyed and results exhibited mixed findings, with the three dimensions of nostalgia varying in impact toward the outcomes of team attitude and purchase intentions. Also, examination of the role of age, income, and length of time as a fan were also explored with results exhibiting differences based upon consumer income and length of time as a fan. Although the results varied based on type of nostalgia and consumer outcome, it was clear that nostalgia plays a role in consumers' feelings toward their favorite team's merchandise. Further examination of these results are provided and suggestions for future research on the topic of sport retro apparel are discussed. [ABSTRACT FROM AUTHOR]

Across four studies, we explored how feeling nostalgic about an attitude object impacts the metacognitive characteristics of the attitude toward that object and how those metacognitions predict the evaluation's underlying strength. In each study, participants reflected on and evaluated a song or television show that either did or did not elicit nostalgia. Across these studies, we found support for the hypotheses that nostalgic attitude objects are viewed more positively, appraised with greater attitudinal importance, and exhibited less objective ambivalence. In Study 4, we observed that nostalgic attitudes are associated with greater behavioural intentions and that this relationship was mediated both by attitudinal importance and objective ambivalence. These studies contribute to our understanding of how nostalgia affects attitude formation processes. [ABSTRACT FROM AUTHOR]

A methodology from the international trade literature is adapted to study country-of-origin (COO) effects. The resulting measures offer improvements over those used in the marketing literature by using actual household consumption data that is widely available. The measures capture consumer cosmopolitanism vs. ethnocentrism in each country, and nostalgia vs. animosity between country pairs. Research questions addressed include how cultural, linguistic, geographic, and historical factors impact COO effects. The results confirm several earlier findings from the literature and advance it as follows: Consumers exhibit more animosity toward countries that are culturally distant; do not speak the same languages; historically less connected; geographically close; and less developed, but also toward regional powers, and toward the US. Additionally, ethnocentric countries tend to be large; individualistic, feminine, risk averse, short-term oriented with high power distance and less prone to indulgence; with a high percentage of English speakers; and central in alliances. [ABSTRACT FROM AUTHOR]

"The Emotions of Immigrant Identity Processing in Cristina Henríquez's The Book of Unknown Americans" is an article that analyzes the emotional turmoil experienced by immigrant characters in Henríquez's novel. The novel explores the repercussions of disillusionment with national identity and the struggle to belong on either side of the border. It depicts migrants from diverse origins as culturally disenfranchised citizens who face marginalization and institutionalized violence. The article also examines the impact of trauma and long-term insecurity on migrants' perception of identity and their struggle to negotiate a new cultural identity in the United States. The novel serves as a critique of anti-immigrant discrimination and offers an emotionally-based portrayal of immigration that appeals to readers' empathy. [Extracted from the article]

The article analyzes the style of modernist Korean poetry by focusing on the seaport. Topics mentioned include the comparison of the poems by Kim Ch'ang-sul and Chong Chi-yong. Ch'ang-sul's affinity between the waves and human labor power, the examination of the liminality of the port, and the role of the port in the formation of a geospatial imaginary.

This is the introduction to the second part of a special section that spans two issues of Hau (14 [1] and 14 [2]). The articles in the special section focus on home and home-making and all that this entails for Muslims who have left their homes or cannot be fully at home in their home places. Across countries and continents, across sects and in different local contexts, with diverse histories of migration, the articles explore what home is and what it means, as a material place in lived experience and as an imaginary place, often remembered or felt as loss. Home is an ideal underpinned by home-making practices and experiences, and thus by affect, dispositions, and emotions. As a consequence, home is always structured and embodied, but also a creative and dynamic act of dwelling. [ABSTRACT FROM AUTHOR]

O presente artigo tem como objetivo entender as causas da migração do sucesso do filme Barbie (2023, Greta Gerwig) para a indústria da moda, resultando na tendência Barbiecore. Para isso, foi realizado um estudo Interdisciplinar relacionando história da moda, cultura popular, marketing, sociologia e psicologia de consumo. Assim, ao longo de seis meses foram analisados: a ligação da boneca Barbie com a moda e sua consequente influência nesse mercado, o figurino do longa e suas inspirações, o papel da nostalgia no mundo pós-pandêmico, as estratégias publicitárias usadas para promover o filme, o uso do fã como divulgador voluntário, os hábitos de consumo de moda das gerações Y e Z durante e após a pandemia de Covid-19 e as passarelas de moda nesses dois períodos. Esse estudo foi feito a partir de pesquisas Bibliográficas e Documentais (através de artigos de publicidade, moda e psicologia publicados em revistas acadêmicas, livros de sociologia, sites renomados de moda, dados fornecidos por jornais e/ou entrevistas com a equipe de produção do filme, e o próprio filme) tanto Qualitativas quanto Quantitativas e resultou na documentação da importância do conhecimento das necessidades psicoemocionais do público alvo e da predisposição de um produto à conexão com outras áreas a fim da construção de uma campanha de marketing eficaz no mercado de consumo de moda voltado às gerações Y e Z.

This article presents a systematic review of the nostalgia literature (205 articles) using PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do we need to know about nostalgia? and Where should we be heading? The article examines the evolution of nostalgia, analyzes the definitions of nostalgia (past–memory–yearning–ambivalent emotion), and extends the nostalgia typology of Havlena and Holak (1996). The article also delineates the nostalgic advertising literature; identifies antecedents, moderators, and consequences of nostalgic advertising; and highlights research gaps. Finally, this work offers propositions on nostalgic ad appeals (those that emphasize the attractiveness of and yearning for the past in a bittersweet way) based on four themes: self-restoration, continuity, social relationships, and culture. Specifically, the propositions offer new moderators, such as ads' emotional flow, gender identity, purchase and consumption situation, perceived interactivity, and culture type, that could make some types of nostalgic appeals more effective than others. Our work contributes by being more comprehensive and broad based, extending the typology framework and delineating propositions that lay out a research roadmap for nostalgic advertising. [ABSTRACT FROM AUTHOR]