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Objective: The research objective is to investigate how the rapid advancement of technology, particularly the increasing reliance on digital tools and artificial intelligence (AI) for note-taking and communication, influences handwriting practices. Specifically, to explore the attitudes, emotions, and experiences surrounding handwriting and digital communication in Jakarta. Theoretical Framework: This research employs Social Change Theory as the theoretical framework to understand how technology influences handwriting practices. Social Change Theory provides a lens through which to examine the societal shifts brought about by technological advancements, considering how these changes impact individuals' behaviors, attitudes, and perceptions regarding handwriting and digital communication. Method: The study utilizes qualitative research methods, including focus group discussions, observations, and interviews. These methods allow for a comprehensive exploration of participants' attitudes, emotions, and experiences related to handwriting and digital communication. Results and Discussion: Findings from the study suggest that while AI and digital typing offer efficiency and accessibility, handwriting retains unique cognitive and emotional benefits. Participants express a range of attitudes towards handwriting and digital communication, highlighting both the advantages and drawbacks of each method. Managing the integration of AI, digital typing, and handwriting in education emerges as a potential solution to address concerns about technology dependence while fostering critical thinking and cultural appreciation for sustainability and the enhancement of the quality of education, as SDG’ No. 4. Research Implications: The findings of this research have several implications for educational practice and policy that should recognize the value of incorporating handwriting alongside AI and digital typing in educational curricula.

Purpose: This study aims to interpret workers' desire, especially copywriters, to work from home while producing profitable results for the company and maintaining a competitive advantage. Theoretical framework: Motivation is an essential aspect of human decision-making because it motivates people to act, according to Abraham H. Maslow (2002). Motivation is an inner drive that guides a person's behavior and can be influenced by factors such as comfort, style, prestige, or a desire to fit in with others. Design/methodology/approach: This study uses a qualitative inductive reasoning-based exploratory technique to investigate individual experiences in the advertising industry during a pandemic. It uses a phenomenological paradigm. Creswell (2014) defines phenomenological research as a branch of economics, management, and psychology that describes participants' life experiences related to a phenomenon. Findings: Employee loyalty can be developed by trusting and respecting colleagues, which is essential for a pleasant work environment, especially when working remotely. Remote working has several benefits, including increased productivity, improved work-life balance, and cost savings for employees and businesses. Flexible work arrangements and focusing on employee time off can significantly impact employee loyalty, productivity, and overall competitive advantage. Research, Practical & Social implications: Trust and respect for their employees' time and well-being must be prioritized by transformational leaders, which can increase company loyalty, productivity, and growth. Originality/value: Trust and confidence in the company's leadership and mission can foster employee loyalty and a healthy work environment, even when working remotely.