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Tokopedia adalah salah satu e-commerce terbesar di Indonesia. Tokopedia menjadi e-commerce yang paling banyak dikunjungi pada tahun 2022 dengan rata-rata pengunjung mencapai 158,3 juta. Tetapi menurut hasil survei Ipsos mengatakan bahwa 98% masyarakat yang berbelanja online lebih sering menggunakan aplikasi e-commerce melalui smartphone ataupun tablet. Jika melihat dari peringkat dalam PlayStore dan juga AppStore Tokopedia masih berada di bawah pesaingnya yaitu Shopee. Maka dari itu, tujuan dari penelitian ini adalah untuk menginvestigasi pengaruh content marketing dan price discount terhadap keputusan pembelian. Responden pada penelitian ini yaitu masyarakat kota Bandung yang pernah menggunakan aplikasi Tokopedia sebanyak 100 responden, data ini didapat dengan menggunakan teknik non probalility sampling. Data tersebut di analisis dengan teknik analisis regresi berganda menggunakan aplikasi SPSS versi 25. Hasil dari penelitian ini menunjukan bahwa marketing konten dan diskon harga memiliki pengaruh yang signifikan terhadap keputusan pembelian.

Deaf students are students who experience hearing loss which results in their limitations in communicating and obtaining linguistic information through the sense of hearing. Therefore, in communicating, deaf students generally use sign language, lip reading, or use communication. Deafness has an impact on language development. One of the factors that can support the language skills of deaf students is vocabulary mastery. In general, students have difficulty in acquiring vocabulary, especially in English vocabulary. Therefore, it is necessary to have a special technique given to deaf children that is more effective in increasing their English vocabulary. The purpose of this study was to determine the effect of Edmodo-Based English Learning to support students with hearing loss during the Covid-19 pandemic. This research was quasi-experimental quantitative. The sampling in this research was carried out purposively sampling. The results showed that there was a relationship between Edmodo media and student learning outcomes with a value of 0.453 on the Pearson bivariate SPSS 21.0 which means the level of the relationship is moderate.

MSMEs in Bandung has contributes significantly to the economic growth of the city. However, the number of exports is still low. The problems are minimal human resource performance, limited products, less innovative and less than optimal technological capabilities, thus it is necessary to develop entrepreneurial leadership characters in the global market as a strategy for competitiveness and implementing a learning culture. The aim of this study is to find out how the development of human resources in MSMEs in Bandung has entrepreneurial leadership characteristics in entering the global market. This study is carried out using cross sectional method. The specification of this study is descriptive quantitative analysis, using purposive sampling technique to produce a total of 85 respondents. Data collection techniques is using literature studies, questionnaires, interviews, and observations. The results showed that the development of MSME human resources in Bandung with entrepreneurial leadership characteristics with the Cognitive Ambidexterity approach, SEER (Social, Environmental, and Economic Responsibility and Sustainability), SSA (Self and Social Awareness), entrepreneurial leadership and the quality of "Entrepeneurship Leadership" has an average value of Good. However, the ability to complete tasks optimally, always thinking about mistakes that will occur so that the ability to capture and create opportunities has a low average value. Because of this, it is necessary to increase innovative learning in addition to optimizing leadership skills in a timely completion of tasks, decision making and negotiation skills.

This study aims to determine the performance allowance, work discipline and employee performance at the Lembang Agricultural Training Center (BBPP), as well as to determine how the influence of work allowance and work discipline on employee performance at the Lembang Agricultural Training Center (BBPP). Work allowance is one of the factors that can affect the performance of an employee. Every employee has hopes and desires to get remuneration in the form of allowances in accordance with the workload they get. Another factor that is thought to have an impact on employee performance is the work discipline factor. The application of work discipline is carried out to improve employee behavior and work ethics when working. Employee performance at the Lembang Agricultural Training Center (BBPP) did not run optimally because the employees had not been able to achieve the desired target which caused a decrease in company productivity. The research method used is descriptive and verification methods. The sample used in this study were all employees who worked at the Agricultural Training Center (BBPP) Lembang. The sampling technique used is saturated sampling or census. Data processing is done by using multiple linear regression, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Based on the results of the study, it can be concluded that there is a significant effect between work allowances on employee performance at the Lembang Agricultural Training Center (BBPP) and there is a significant influence between work discipline on employee performance at the Lembang Agricultural Training Center (BBPP) and there is a significant influence between work allowances and work discipline on employee performance at the Lembang Agricultural Training Center (BBPP).

This study aims to determine how the effect of work discipline on the performance of RSIA Melinda employees mediated by job satisfaction. The research method used in this research is descriptive and verification method. The population in this study were employees of RSIA Melinda. The sampling method in this study uses "total sampling", which uses all members of the population, namely 63 employees. While inferential statistics are used in this study with the method of path analysis. The results showed that discipline had a positive and significant effect on job satisfaction; Work discipline has no significant effect on employee performance; Job satisfaction has a positive and significant effect on employee performance; Job satisfaction is able to mediate the relationship between discipline and performance.

This study aims to determine how the influence of non-physical work environment and leadership on employee performance at PT. Suka Silih Asih Tours & Travel. The research method used in this research is descriptive and verification method. The population in this study were employees at PT. Like Silih Asih Tours & Travel. The sampling technique used in this study is a saturated sample, with the number of samples equal to the total population of 40 employees. While the analytical method used in this study is Pearson correlation analysis, multiple linear regression, and the coefficient of determination at a significant level of 5%. The results showed that the non-physical work environment and leadership partially or simultaneously influence the performance of PT. Like Silih Asih Tours & Travel.

Background – The awareness and massive adoption towards internet has motivated companies to include it into their marketing strategies, such as by using celebrity endorsement and social media use, as this will enable them to increase customer engagement and their purchase decision. Aim – This study investigates the effect of celebrity endorsement and social media use on customer engagement and consumer purchasing decisions. Design / methodology / approach – This research was conducted on consumers of culinary and fashion products of SMEs in West Java Province, with a total sample of 185 respondents. The data was collected using the survey method of distributing questionnaires to respondents. Furthermore, the data obtained were processed using PL S Software-Structural Equation Modeling. Findings – The research results show that: (1) the use of social media has a positive effect on customer engagement; (2) The role of celebrity endorsement has a positive effect on customer engagement; (3) Customer engagement has an impact on purchasing decisions; (4) Customer engagement mediates the relationship between social media use and consumer purchasing decisions, and (5) Customer engagement mediates the relationship between celebrity endorsement and consumer purchasing decisions. Research implication – MSMEs need to understand the important role of the influence of social media in increasing engagement with consumers. The use of celebrity endorsement must also be considered as an important aspect that can encourage consumer engagement. Limitations – This research was specifically conducted on SMEs in the handicraft and culinary industry in West Java. Future studies require to be carried out in different settings to ensure generalizability of the present study.

Currently, working women have become commonplace. Women do not only do activities at home but also do activities outside the home to work and earn income. The purpose of this study was to determine the effect of work-life balance and employee engagement on the professionalism of female teachers. The research method used was descriptive and verified with a population of 45 people, while the sampling method used a saturated sample so that the number of research samples was the same as the total population. This research was conducted at SMAN 5 Tasikmalaya. The result of the research is that it is found that work-life balance has a positive effect on work professionalism. The next finding is the effect of employee engagement on work professionalism for female teachers. The last finding is that there is a joint positive influence on work-life balance and employee engagement on the professionalism of teachers' work.

Micro, small and medium enterprises (MSME – Indonesian: UMKM – Usaha Micro, Kecil dan Menengah) are the key to increase growth, create employment, act as the source of people’s income, to fulfil the need of goods and services, to increase the added values which eventually influence the economic growth. This research is aimed to explain how business environment and capability influence the competitive advantage which plays an important role that determines the business performance of MSME. The total sample able to be collected with web-based design is 56 MSME/UMKM from all over Indonesia. The analysis technique used is structural equation modeling (SEM). The study proves that business environment does not significantly influence the business performance of MSME/UMKM. However, this variable contributes significant indirect influence with a greater level than its direct influence. The finding indicates that improvement in business environment will be able to boost the business performance if it is combined with the improvement in competitive advantage of the MSME/UMKM.

The success of the business cannot be separated from an implementation and utilization of information technology encouraging the creation of a competitive business which can be seen from the effectiveness of its supporting system. Currently, many business owners are inspired to improve their business with digitalization. The 4.0 industry revolution does not only occur in the government environment but also transpires other businesses with traditional culture background. A unique custom contributes advantages to Yogyakarta Special Region (Daerah Istimewa Yogyakarta) which produces traditional hand-drawn batik. The batik pieces are then processed into kemben. This study aims to find out the role of customer satisfaction in order to improve competitiveness through product quality, service quality, and price. This study used a snowball sampling method of 200 respondents analyzed using SEM (Structural Equation Modeling). The result showed that product quality and price affect customer satisfaction through service quality. Eventually, the increasing product quality will provide benefits for Micro Small Medium Enterprises (MSMEs) of kemben in Yogyakarta Special Region and bring improvement for the local economy.