341 results on '"O’Cass, Aron"'
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2. Do senior managers hold the keys to unlock innovation and environmental sustainability?
3. Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
4. How and when does the brand orientation-market orientation nexus matter?
5. Unlocking solution provision competence in knowledge-intensive business service firms
6. Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
7. In search of status: Unpacking the relationship of status with individualism-collectivism, counterconformity motivations and life satisfaction
8. Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
9. Status consumption in newly emerging countries: The influence of personality traits and the mediating role of motivation to consume conspicuously
10. Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
11. A meta-analytic study of the factors driving the purchase of organic food
12. Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
13. Senior citizens’ perspective on the value offerings of third place via customer to customer (C-2-C) engagement
14. Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
15. Political Advertising Believability and Information Source Value during Elections
16. Unpacking brand management superiority : Examining the interplay of brand management capability, brand orientation and formalisation
17. Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
18. Why doesn’t our branding pay off: optimising the effects of branding through innovation
19. An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers
20. Assessing customers’ perceived value of the online channel of multichannel retailers: A two country examination
21. Examining the new product innovation – performance relationship: Optimizing the role of individual-level creativity and attention-to-detail
22. Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
23. Product resource–capability complementarity, integration mechanisms, and first product advantage
24. Are young adult Chinese status and fashion clothing brand conscious?
25. In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults
26. Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
27. Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
28. Innovation and business success: The mediating role of customer participation
29. Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
30. Can Islam and status consumption live together in the house of fashion clothing?
31. Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context
32. An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth
33. Creating superior customer value for B2B firms through supplier firm capabilities
34. Unlocking consumer consideration set size formation for luxury services: A study of self‐identification, brand status and anticipated emotions
35. Technological turbulence, supplier market orientation, and buyer satisfaction
36. Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity
37. Winning through innovation and marketing: Lessons from Australia and Vietnam
38. An exploratory perspective of service brand associations
39. Child care services : An exploratory study of choice, switching and search behaviour
40. Understanding the younger Singaporean consumers’ views of western and eastern brands
41. Brand associations: looking through the eye of the beholder
42. Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
43. The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
44. The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance
45. Internet users’ adoption of Web retailing: user and product dimensions
46. Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics
47. Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery
48. Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin
49. Creating value offerings via operant resource-based capabilities
50. Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
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