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To optimize a benchmark commercial dishwashing formulation, this paper presents a fractional factorial design procedure coupled with a mixture design in order to obtain a formulation with better properties and cost, as well as to provide an example of quick formula optimization that may also be useful for other cleaning and personal hygiene sectors. First, a fractional factorial design was performed to determine the significant effects for each response variable: viscosity, performance, foaming, and Krafft temperature. Then, a mixture design was used to determine the compositions that feature the best results for each property of interest. The determined compositions that meet the requirements with 90-95% confidence showed that improvements in the compositions can be adopted. It was possible to estimate compositions based on commercial formulations that meet the same cost per kilogram of product but with gains in detergency, foaming, and viscosity volume. [ABSTRACT FROM AUTHOR]