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The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the online news media and identifies the future training needs of journalists in this sector. To do so, 33 semi-structured interviews were conducted with individuals representative of three professional profiles: professional journalists, SEO consultants, and academics. Based on the data collected, we created five semantic categories – with 25 subcategories – and we correlated the perceptions of the SEO experts employed by the news media with those of the academics. The results highlight varying degrees of convergence and divergence in perceptions across these three professional profiles. Similarly, the results confirm the sector’s pressing need to attract readers by implementing search engine positioning techniques and, hence, its need to ensure future journalists are well trained in technical SEO, on-page SEO, off-page SEO, in the use of SEO analytics and audit tools, and in the ability to identify search trends so that they have the necessary skills to win the struggle for more readers.

The objective of this work is to determine the volume of videos on Covid-19 published and disseminated through YouTube, and directly or indirectly related to the Spanish national territory, to characterize the impact of those videos (in terms of views, likes and comments received), and finally to categorize the channels through which the videos have been broadcast. For this, 39,531 videos published between January 1 and April 30, 2020 have been analysed. The results show that the number of videos on Covid-19 grew since the establishment of the state of alarm in Spain, and they have been slightly decreasing over time, including certain upswings linked to political decisions. The videos achieve on average high volumes of views, likes/dislikes and comments, and have been published mainly by the media. The videos related both to Blogs and Entertainment are very numerous but with less impact. The videos belonging to the categories of Education and Science and Technology are less numerous, but had a high impact, especially in view counts. In addition, it is concluded that YouTube search filters are not accurate enough to be used in informetric studies without a high data cleansing workload. Likewise, the existence of channels applying defective positioning techniques makes it difficult to carry out this type of study.

Introduction: The main objective of this study is to design a methodology to evaluate international film festival Websites considering personalised content and content outcomes. Method: This model consists of formal indicators (personalised content and Web functionalities) and impact indicators (outcomes of the content on search engines). Analysis The sample chosen to validate the model is composed of all fourteen film festivals from the category of competitive film festivals, according to the 2011 international federation of film producers associations criteria. For each festival URL, all the indicators from the proposed model were calculated manually. Results: Only 28.57% of the festivals analysed have adequate content quality (i.e., they obtained at least 50 out of a possible 100 points). This means that the quality of Website content does not correspond to that of the associated event. Conclusion: The proposed model is considered a valid and complementary tool for evaluating the quality of the content of international film festival Websites and suitable for inclusion in general Website evaluation models; it could also contribute to the improvement of design and construction guidelines for similar Websites.

Using Web of Science (WoS) and Scopus, a bibliometric analysis of Middle Eastern countries, focusing on scientific production, thematic field, and collaboration, is presented for the period 1998-2007. Results show that scientific production is trending positively, though there were two significant declines in 2001 and 2004. The analysis of the thematic field demonstrates that these drop-offs for Israel and Saudi Arabia occurred largely in the field of Medicine. The data regarding the evolution of international collaboration in the Middle East also show significant declines in 2001 and 2004. These data are mirrored in data on Western Europe and North America. The fall-off detected in 2001 shows a strong post hoc correlation to the September 11, 2001, terrorist attack on the World Trade Center in New York. The data would suggest that in the aftermath of “9/11”, scientific collaboration in both Israel and Saudi Arabia, especially in the field of medicine, was severely curtailed.

The evolution of size and visibility of the Spanish public universities websites according to various search engines (Google, Yahoo!, Live/Bing y Exalead) was studied from January to June 2009. Additionally, the article proposes two indicators for understanding the importance of a web domain: the Relative representativeness size factor (Rs) and the Relative representativeness visibility factor (Rv). These indicators, which consider the number of both documents and links, respectively, during a specifi cinterval of time are intended to be applied in the design and construction of university rankings based on cybermetric techniques. The results confi rm that the size differences among academic web domains vary signifi cantly depending on the search engine used; therefore the use of a single web browser cannot supply reliable information about the actual size of the web domain. Moreover, the use of combined values from the mean obtained from each search engine does not offer reliable results, given the variance of data obtained from the different search engines, as well as the index differences of Rs. The differences concerning visibility were smaller, but signifi cant nonetheless. Rs and Rv indicators were found to provide useful and consistent information about the level of development of universities on the Web during a given time interval. There was also a positive correlation between these two indicators on both Yahoo! and Exalead, confi rming the relationship between the number of documents of an academic web domain and the number of links it receives over time.

The objective of our study is to measure the visibility of the Spanish press in Menéame, the most important social content manager in Spanish, during 2007 and the first quarter of 2008. To this end, the number of news items published in Menéame is counted and averaged with votes and comments received, focusing on the evolution of the five media with a greater presence; finally, the obtained ranking is contrasted with that of OJD Interactiva. The most represented newspaper is El País, followed at a certain distance by El Mundo and 20minutos and, farther behind, La Vanguardia and El Periódico de Catalunya.

Comments on the Jotri'2002: Jornadas de tratamiento y recuperación de información, that were celebrated in Valencia.

Commentaries about the 8th Jornadas Españolas de Documentación that took place in Barcelona on February 2003, under the theme of "Organisational information systems: effectiveness and transparency".

Virtual communities of users (VCU) have become an ideal platform for co-operative work and collaborative research. This article describes developments towards Spanish academic and scientific VCUs undertaken by RedIris [the Spanish National Research Network] through the information tools and services it provides. The results show a great dependence on distribution lists and, in general, a low use of VCUs and their services.

Comments on the VIII Jornadas Catalanas de Documentación, that were celebrated in Barcelona under the theme of: "Catalonia in the Information Society: realities and challenges"

Throughout the past decade, distribution lists have proved to be an effective tool for articulating professional communication. In fact, they represent a first step towards virtual communities. A specific case —that of IweTel— is presented, including a description of its evolution and how it has been used by subscribers, through a content analysis of messages sent from 1998 to 2000. The study shows the list to be used mainly for professional communication and information exchange. However, it also reveals a surprising lack of active participation by those subscribed. Although the presence of list moderators has contributed to substantial improvements, there continues to be a troubling absence of scientific or academic content in the ongoing debates.

Comments on the VII Jornadas Españolas de Documentación, that were celebrated in Bilbao in October of 2000 under the theme: "Knowledge management: challenges and solutions of the information professionals"

In the Information Society, public libraries must be local centres of information. This paper analyses the relations between the community information policy and public libraries, and the state-of-the-art of available community information services. At present, links between public libraries and community information policy in Catalonia are weak; librarian should assume greater responsability and should cooperate with other community information services. Community information needs should be studied and local information policies should be stated.

This contribution details the participation of several research groups in the Fecyt (Spanish Foundation for Science and Technology) Workshop “Standardisation of institution names for scientometric uses”, held in Barcelona on the 4th of June 2007. Besides Fecyt, the participating institutions were Cindoc, Universidad Alcala de Henares, Universidad Carlos III, Universidad de Extremadura, Universidad de Granada and Polytechnic University of Valencia –Ciepi Group–. The topics covered were: technological tools to manage institution names, a proposal for the classification of research organisations and some recommendations to standardise the registration of organisation names. Finally, the creation of a permanent National Platform on Scientometrics was suggested.

Introduction. Social bookmarking sites such as Digg, Menéame, etc. have become a reference for the digital press. Therefore, news producers wish to position themselves in such systems to gain visibility and to increase traffic to their Websites. This paper proposes two bibliometric indicators to calculate the presence and impact of the press in social bookmarking systems, providing both qualitative and quantitative measures. Method. The Weighted Comments Impact (ICP) is proposed as an indicator of the impact of a news medium over a month, and the Media Power Factor (FPM) is proposed as an indicator of the overall impact of a news medium over a month. To validate these parameters, a longitudinal retrospective descriptive analysis of the content of news sent to the Menéame social bookmarking site over sixteen months has been carried out. Results. The validation of the Weighted Comments Impact shows that the digital medium which has reached the highest average value is El País, followed by 20 Minutos and El Mundo, which is consistent with the overall ranking of comments received. The validation of the Media Power Factor, however, indicates that 20 Minutos is the digital newspaper with the highest value, followed by El País and El Mundo. Conclusions.The main finding of this study is that the parameters proposed are valid for calculating the degree of impact of the digital press in a social bookmarking site.

We examine the process of development of a training methodology based on 2.0 philosophy within the context of the Masters course Contents and Legal Aspects of the Information Society (Continguts i Aspectes Legals en la Societat de la Informació, CALSI). This methodology is based on an intensive use of the new technologies and on promoting student participation in course development and even in generating learning topics and contents. We discuss good practices, lessons learnt, and future trends.

Compilation and description of Spanish and Latin American Documentation e-journals.