1. Is wine perception influenced by sustainability information? Insights from a consumer experiment with fungus resistant grape and organic wines.
- Author
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Borrello M, Vecchio R, Barisan L, Franceschi D, Pomarici E, and Galletto L
- Subjects
- Plant Diseases microbiology, Plant Diseases prevention & control, Disease Resistance genetics, Humans, Male, Female, Adolescent, Young Adult, Adult, Middle Aged, Italy, Plant Breeding methods, Sustainable Development economics, Fungi pathogenicity, Taste, Taste Perception, Wine economics, Consumer Behavior economics, Organic Agriculture economics, Food, Organic economics, Vitis genetics, Vitis microbiology, Marketing economics, Marketing methods
- Abstract
Literature has highlighted that the organic attribute has heuristic value for many consumers, representing an overarching signifier of positive characteristics. Nowadays a plethora of alternative systemic approaches side organic production in the aim to improve the overall sustainability of the agrifood sector. Current study, based on blind and informed tasting, measured sustainability information influence on respondents' (n = 162) perceptions of organic and fungus-resistant grape (FRG) white wines. Findings of the within-subject non hypothetical experiment revealed that information has a stronger, positive impact on participants' perception of organic wine (increasing 13 % monetary preferences) compared to FRG wine (+9%). Additionally, attitudinal characteristics driving consumers' preferences towards FRG wine diverge from organic core motivations., Competing Interests: Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper., (Copyright © 2024 Elsevier Ltd. All rights reserved.)
- Published
- 2024
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