From a carbon cycle perspective, the combustion of fossil fuels is a process that releases buried carbon into the atmosphere as carbon dioxide. Since the emission rate of carbon dioxide far exceeds the amount of carbon dioxide needed by plants' photosynthesis, carbon dioxide gradually accumulates in the atmosphere, thereby exacerbating the global warming effect. For this reason, it is increasingly urgent to slow down CO2 emissions. Replacing coal and petroleum with biomass as a feedstock for fuels and chemicals is a sustainable strategy. Lignin, as one of three main components of biomass, rich in aromatic units being an ideal raw material for producing fuels and chemicals. Due to its molecular-structure complexity and amorphousness, however, the reaction mechanism of lignin decomposition is ambiguous, which makes the product-selectivity control suffer the challenge. Lignin model compounds containing partial lignin units or/and linkages are employed to disentangle the reaction mechanism. In this thesis, zeolite-catalyzed pyrolysis of different lignin model compounds is investigated mainly using photoelectron photoion coincidence (PEPICO) spectroscopy, aiming to unveil the reaction mechanism of lignin. Chapter 3 exhibits the detection capability of advanced PEPICO spectroscopy by detecting two crucial ketene intermediates, fulvenone and 2-carbonyl cyclohexadienone, during salicylamide pyrolysis. The isomer-selectively identification capability of photoion mass-selected threshold photoelectron spectra is clarified using 2-carbonyl cyclohexadienone as an example. Furthermore, the absolute photoionization cross section of fulvenone and 2-carbonyl cyclohexadienone are determined, which enables the quantification of reactive intermediates in lignin pyrolysis using photoionization techniques. In Chapter 4, 5, 6, and 7, the catalytic pyrolysis of lignin model compounds (benzenediol, guaiacol and its isomers, vanillin, syringol, eugenol) are investigated step-by-step. Chapter 4 compares the influence of two hydroxyl positions on the reaction mechanism. Catechol (o-benzenediol) exhibits the highest reactivity due to the dehydration between two vicinal hydroxyl groups yielding fulvenone. Resorcinol, m-benzenediol, is the most stable isomer, because dehydration and dehydrogenation both involve biradicals owing to the meta position of the hydroxyl groups and are unfavorable. In Chapter 5, we investigate the catalytic pyrolysis of guaiacol and its isomers over H-ZSM-5. All isomers demethylate first to yield benzenediols, from which dehydroxylation reactions proceed to produce phenol and benzene. Compared to benzenediol, the additional methyl group leads to high conversion at lower reactor temperatures, which is mostly owed to the lower H3C-O vs. H-O bond energy and the possibility to demethoxylate to produce phenol. In Chapter 6, the influence of Si/Al ratio of HFAU in guaiacol catalytic pyrolysis is measured. By increasing the Brønsted acid site density, catechol dehydration is suppressed by isolating the vicinal hydroxyl groups via surface coordination. We found a five-fold phenol selectivity increase over HFAU with low Si/Al ratio. By quantifying the reactive species fulvenone, fulvene, methyl together with the products, we find evidence that the ketene suppression increases phenol selectivity. In Chapter 7, the catalytic pyrolysis of syringol, vanillin, and eugenol are investigated. Syringol shares the same reaction mechanism as guaiacol. It demethylates first and subsequently dehydroxylates to guaiacol isomers. Decarbonylation is the dominant reaction in vanillin catalytic pyrolysis, resulting in guaiacol production. Eugenol is most complicated compared to syringol and vanillin. The allyl may not only decompose, forming substituted methyl or ethyl, but also readily cyclizes, resulting in indene and even napthalene formation. At the same time, the methoxyl and hydroxyl groups may react, which leads to a complicated product distribution. Chapter 8 compares the reaction mechanism and temperatures of different functional groups (hydroxyl, methoxy, aldehyde, and allyl) among them mono-, di- and tri-substituted benzenes. Hydroxyl shows the highest reaction temperature while methoxy demethylates at the lowest temperature. Even though the allyl group has multiple reaction pathways, it can be distinguished by temperature. By adding more functional groups, the reaction temperatures and pathways of the existing groups are affected. Finally, reaction pathways corresponding to these four functional groups are summarized in lignin conversion.