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The article focuses on the exceptional creativity and audacity demonstrated during the Paris 2024 Paralympic Games, highlighting how the event broke new ground with its innovative approaches and spectacular execution. It illustrates how the games surpassed expectations through bold decisions, such as the Seine opening ceremony and unique branding, showcasing France's remarkable talent and cultural depth while leaving a lasting global impression.

The article informs on the mascots of the Paris 2024 Olympic and Paralympic Games. It mentions that they take on the features of a strong symbolic object the Phrygian cap, and as a symbol of freedom, because the Phryges are both a nod to this rebellious state of mind of the French but also to the revolution through sport that Paris 2024 intends to lead.

The article discusses the Olympic Games 2024 to be he held in Paris, France, impact of sports on Well-being, pressure on athletes during games, and the value of sports. Topics include the delay of Olympic Games in Japan in 2021 due to the covid-19 pandemic; contribution of sports Brands in games and their concern regarding the games; and how sports affects the body but also morale and mental health in general; and use of the secretion of endorphin and dopamine to reduce stress and anxiety.

The article reports that baby blues appear after nine months of pregnancy with severe Covid-19 pandemic, and the media seems to have had the effect of long-contained frustrations exploding with the working conditions confinement fostered awareness of professional priorities. Topics include human resources managers re-motivate the troops leave their homes return to the office; and telework generates sedentary lifestyle and with it all the pathologies linked to counterproductive.

The article focuses on the use of technology and graphics by communicators for branding of a company. It reports on the impact of user experience issue on brand management. It also emphasizes on the user-centric posture in information management and in the development of brand-customer relationship, as of June 2021.