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3. Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention

Author

Ahmed, Rizwan Raheem, Erum, Zahoor Zaidi, Alam, Syed Hasnain, Streimikiene, Dalia, Parmar, Vishnu, and Editura Ase

Subjects
social media marketing efforts, purchase intention, haute couture, brand satisfaction, customer equity, brand equity, structural equation modeling
Abstract

The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured questionnaire. The findings show a significant positive relationship between Social Media Marketing and Brand Equity. The role of social media marketing efforts through Brand equity directly affects customer equity: The role of social media marketing efforts through Brand equity has a direct significant effect on Purchase Intention. Brand equity relates positively to customer equity. Brand equity relates positively and significantly to purchase intention. Brand equity has a significant and positive mediating effect on the relationship between marketing efforts on social media (SMMEs) and consumer equity. The study unfolds an exciting dimension that social media marketing, a hype in the haute couture and Preto Porte have a significant impact on purchase intention and Customer Equity in the Pakistani market. A more comprehensive marketing strategy has to be adopted in the Pakistani market. The Pakistani customer is more influenced to purchase haute couture by testing and trial sessions besides purchasing online. There are few online Brand communities in the Pakistani market where customers can interact with other users who share common interests and can talk about luxury brands. Theoretically, this study ascertains the customer lifetime value of luxury brands. The intense competition in luxury fashion brands also leads to strong customer equity created by Social Media Marketing.

Published
2023

5. Teachers’ Aggression: Empirical Investigation from Students

Author

Kanwal, Zeenat, Siddiqui, Mavara, Parmar, Vishnu, Kanwal, Zeenat, Siddiqui, Mavara, and Parmar, Vishnu

Abstract

This study investigates the profound impact of aggressive behaviour on students by a teacher and what were the long-term effects the victims suffered in their life due to a teacher’s aggressive action in that particular period. This study aims to understand the need to treat students with dignity and concern for the issues they face during their studies. There is no doubt that teachers create the mindset of an individual through which they choose the direction of their goals. Therefore, it’s crucial to realize what disaster a teacher can bring to an individual’s life while adopting aggressive behaviour. This has not just ruined the teaching profession’s image in students’ mind, but has also put a question mark on the dedication of teachers towards their teaching practices in their classrooms. In a country like Pakistan, physical, verbal, emotional, and mental violence has been part of the classrooms. Purposive sampling was used to collect data from 115 university students through a closed-ended self-developed questionnaire. In this study, the student’s point of view was the center of focus and how their life got affected due to a teacher’s disrespectful behaviour termed as their ‘Aggressive Nature’ that disturbed their personality development and created hurdle to achieve success in their life.

Published
2022

6. How and When Ethics Lead to Organizational Performance: Evidence from South Asian Firms.

Author

Ahmed, Rizwan Raheem, Pahi, Munwar Hussain, Nadeem, Shahid, Soomro, Riaz Hussain, Parmar, Vishnu, Nasir, Fouzia, and Ahmed, Faiz

Abstract

The objective of this paper was to examine the influence of determinants of business ethics, for instance, HR management ethics, ethics in corporate governance, and ethics in sales and marketing on organizational performance. The paper also examined mediation of human capital, structural capital and relational capital (dimensions of intellectual capital) in the connection between business ethics and organizational performance. Additionally, this research examined show technological change moderates between business ethics and organizational performance. Researchers collected 474 responses from March 2022 to November 2022 from the information technology sector in various cities in South Asian countries, including India, Pakistan, and Bangladesh, through structured questionnaires. PLS-SEM modeling was used for data analysis; we evaluated the measurement and structural models for this purpose. The research results suggest that ethics in corporate governance, HR management ethics, and ethics in sales and marketing have a notably positive effect on business ethics, leading to a substantial and affirmative impact on organizational performance. The findings also revealed a significant mediating influence of human capital, structural capital, and relational capital between exogenous variables and organizational performance. The findings further suggest that technological change significantly and positively moderates the relationship between business ethics and organizational performance in the high-tech industry. This research offers a novel modified conceptual framework that provides substantial theoretical and managerial implications to research scholars and industry practitioners. [ABSTRACT FROM AUTHOR]

Published
2023
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13. Jaya Algorithm-Based Optimized Automatic Generation Control Scheme for Interconnected Solar-Thermal Power System.

Author

Bhongade, S. and Parmar, Vishnu Prasad

Subjects
*AUTOMATIC control systems, *SOLAR power plants, *PID controllers, *SOLAR thermal energy, *SOLAR energy, *POWER plants, *ELECTRIC generators
Abstract

The target of the programmed age control (Automatic Generation Control, AGC) is to direct the yield intensity of the electrical generator within an endorsed territory because of the deviation in recurrence and tie-line control. The paper presents AGC of two regions' traditional framework with sun-oriented warm power plant in one of the territories. A novel optimization, i.e., Jaya algorithm, is used for AGC control of power framework with or without solar energy. Jaya algorithm is fast convergent for controller gain of the Proportional-Integral-Derivative (PID) controller. The performances of Integral (I), Proportional-Integral (PI) and PID controller with Solar Thermal Power Plant (STPP) are evaluated. The results reveal that the PID controller provides better results than I and PI. The Jaya optimized PID with STPP gives better dynamic performance such as settling time, overshoots and undershoots as compared to the thermal power system. [ABSTRACT FROM AUTHOR]

Published
2020

17. ESCALATING BEHAVIOR TO LOSING PROJECTS: AGENCY THEORY PERSPECTIVE.

Author

Khoso, Imamuddin, Shaikh, Maria, Parmar, Vishnu, and Shah, Aisha Bashir

Abstract

This paper analyzes how the escalating behavior of an investment manager is affected by the presence and absence of high personal responsibility and information asymmetry using the laboratory decision making experiment. Drawing on agency theory, it is found that high personal responsibility and information asymmetry result in escalation of commitment to a failing projects. It is further evident that investment managers working in collective-oriented culture in Pakistan are more vulnerable to get entrapped in escalating behavior than their counterparts working in individualistic-oriented cultures. From agency perspective, this escalation of commitment arises from the divergence of interest between agent (manager) and principal (shareholders) and thus the proper incentives and controls should be practiced to align the interests of agent and principal in order to curb the escalating decisions of an agent. In this paper, we also followed the pattern of decision cases of (Harrison and Harrell, 1993). This decision-making experiment was focused on analyzing the influence of high personal responsibility and information asymmetry on managers' commitment to seemingly losing projects. Because of this two factored analyses i.e. high personal responsibility and information asymmetry, we replicated the decision task of (Schulz and Cheng, 2002) and accordingly, the subjects were randomly assigned the different decision tasks to perform. [ABSTRACT FROM AUTHOR]

Published
2014

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