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Landscape planning and design occupies a major role in forest policy in the UK. Since the 1980s, UK forests have been managed increasingly for multi-purpose objectives, a policy which has been underpinned by international agreements on sustainable forestry. Within this context, there is a need to understand public preferences for forest landscapes in designing policies that meet the needs of multi-purpose forestry. This paper is based on a study to investigate public willingness to pay (WTP) for regular visual and recreational access to a wide variety of generic forest landscapes. A total of thirty-three forest landscapes were investigated, each of which was defined as a combination of the configuration of the planting and the landscape factors. Computergenerated images of each of these landscapes were used to underpin a series of choice experiments conducted as part of a questionnaire survey of over 400 households across Great Britain. The results confirm the importance of landscape in contributing to the social and environmental benefits provided by forests, and suggests that current policies of woodland expansion may generate additional benefits, especially if more woodland is located close to urban populations. The paper concludes by discussing the implications of these results for forest policy across the UK. © AB Academic Publishers 2009.