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Este texto parte da experiência inglesa no campo da educação para a mídia e analisa as duas abordagens pedagógicas predominantes: inoculação e preparação. Para tanto, localiza tais abordagens conceitualmente nos campos da educação e da comunicação e da cultura, descreve técnicas pedagógicas e propostas de trabalho sintonizadas com a abordagem atual, a da preparação, também chamada de media literacy.Based on the British experience in the field of media education, this paper analyzes two main approaches: inoculation and preparation. It then locates such approaches in terms of concepts within the fields of education, communication and culture. It finally describes some pedagogical techniques and practical works in phase with the current approach of preparation, also called media literacy.

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