1. Effects of Pictorial Health Warnings on Cognitive, Affective, and Smoking Behavior: A Mixed Methods Study in Four Cities in Indonesia
- Author
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Sri Tunggul Pannindriya, Albert Albert, Rendro Dhani, Dian Kusuma, Abdillah Ahsan, and Artini Artini
- Subjects
0301 basic medicine ,Adult ,Male ,Adolescent ,media_common.quotation_subject ,medicine.medical_treatment ,Emotions ,Qualitative property ,Smoking Prevention ,Product Labeling ,Logistic regression ,smoking behavior ,Pictorial Works as Topic ,03 medical and health sciences ,Young Adult ,0302 clinical medicine ,Cognition ,Quantitative research ,medicine ,Humans ,media_common ,Aged ,Tobacco control ,pictorial health warning ,Smoking ,General Medicine ,Tobacco Products ,Middle Aged ,Focus group ,030104 developmental biology ,Feeling ,Indonesia ,030220 oncology & carcinogenesis ,Smoking cessation ,Female ,Psychology ,urban ,Clinical psychology ,Qualitative research ,Research Article - Abstract
While studies have shown the importance of pictorial health warnings (PHW) as a tobacco control strategy, empirical evidence on the efficacy of PHW in prompting smoking behavior remains inconclusive. The study aimed to examine the association between PHW and cognitive reactions, emotional/affective reactions, and smoking behavior. We conducted a mixed-methods study, which included a cross-sectional face-to-face survey of 401 smokers in four cities (Jakarta, Bandung, Semarang, and Yogyakarta) and three focus group discussions among 24 participants in Jakarta. We applied multiple logit regression in STATA for quantitative data analysis and explanatory sequential design for qualitative data analysis. Quantitatively, we found high (63-84% of respondents) understanding about PHW objectives (cognitive reactions), including to remind health risks and encourage smoking cessation. With only 40% PHW, we found relatively low (32%-39%) negative emotional reactions, including feeling scared, annoyed and disgusted and relatively low proportions (33-40%) of respondents that reported quit attempt. Consistent with the quantitative findings, qualitative data provided contexts, including in explaining that the professional worker group was the least affected by PHW, while the student and non-professional groups were the most vulnerable. All this is supportive of governments in Indonesia and other countries to increase the PHW size.br /.
- Published
- 2021