410 results on '"Piercy, Nigel F."'
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2. Thinking strategically about pricing decisions
3. Evolution of strategic sales organizations in business‐to‐business marketing
4. Improving the relationship between sales and marketing
5. SALES MANAGER BEHAVIOR-BASED CONTROL AND SALESPERSON PERFORMANCE: THE EFFECTS OF MANAGER CONTROL COMPETENCIES AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR
6. Market-Led Strategic Change
7. EXPLORING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SALES AND MARKETING COLLABORATION
8. Exploring collaboration between sales and marketing
9. The hidden risks in strategic account management strategy
10. Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness
11. The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
12. Does Collaboration between Sales and Marketing Affect Business Performance?
13. Ethical and Moral Dilemmas Associated with Strategic Relationships between Business-to-Business Buyers and Sellers
14. Sales Management Control Research—Synthesis and an Agenda for Future Research
15. The Impact of Lean Enterprise on Marketing Management
16. Identifying the Barriers to Market Orientation: British Retail Companies
17. Consequences of Sales Management's Behavior- and Compensation-Based Control Strategies in Developing Countries
18. A gender perspective on salesperson organizational citizenship behaviour, sales manager control strategy and sales unit effectiveness
19. The innovation challenges of proactive cannibalisation and discontinuous technology
20. Research in marketing: teasing with trivia or risking relevance?
21. A Managerial Approach to Mission Analysis
22. Process Issues in Customer Satisfaction Measurement and Management
23. Strategic and operational Market segmentation
24. Sales Manager Behavior Control Strategy and Its Consequences: The Impact of Manager Gender Differences
25. The Ethics of Discrimination: Organizational Mindsets and Female Employment Disadvantage
26. Examining the consequences of sales management control strategies in European field sales organizations
27. Developing market‐driven product strategies
28. Examining Business Strategy, Sales Management, and Salesperson Antecedents of Sales Organization Effectiveness
29. Sales Manager Behavior Control Strategy and Its Consequences: The Impact of Gender Differences
30. A Managerial Approach to Mission Analysis
31. Process Issues in Customer Satisfaction Measurement and Management
32. Strategic and operational Market segmentation
33. The Impact of Lean Enterprise on Marketing Management
34. Identifying the Barriers to Market Orientation: British Retail Companies
35. A polemic : In search of excellence among business school professors: cowboys, chameleons, question‐marks and quislings
36. Management behavior and barriers to market orientation in retailing companies
37. Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management
38. Sales management control level and competencies: Antecedents and consequences
39. The Marketing Budgeting Process: Marketing Management Implications
40. Salesforce performance and behaviour‐based management processes in business‐to‐business sales organizations
41. Sources of effectiveness in the business‐to‐business sales organization
42. Market orientation is free: the real costs of becoming market‐led
43. Defining Quality: A Contingency Perspective
44. Identifying Managerial Influences on Exporting: Past Research and Future Directions
45. Marketing implementation: building and sharing real market understanding
46. The effects of customer satisfaction measurement: the internal market versus the external market
47. Determinants of export performance in a European context
48. What do you do to get customer focus in an organization?
49. The network paradigm and the marketing organization : Developing a new management agenda
50. Customer satisfaction and the internal market : Marketing our customers to our employees
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