Search

This article tries to identify how well nonprofit organizations incorporate the four stewardship strategies into their websites. Previous literature describing the concept of stewardship in nonprofi...

Ze względu na swoją specyfikę, organizacje pożytku publicznego szczególnie wagę powinny przywiązywać do komunikacji z otoczeniem. Internet oferuje w tym względzie duże możliwości. Dlatego za cel artykułu przyjęto identyfikację potencjału dialogowego witryny WWW organizacji pożytku publicznego wraz z określeniem jej roli w budowaniu relacji z interesariuszami z perspektywy osób odpowiedzialnych za zarządzanie tym kanałem online. Uzyskane rezultaty uwidoczniły pewną sprzeczność. Z jednej strony respondenci wskazują na budowę zaangażowanej wspólnoty oraz fundraising jako główne cele witryny WWW, czyli te, dla których komunikacja oparta na dialogu uznawana za najlepsze rozwiązanie, a z drugiej strony przeprowadzona przez autorów analiza potencjału dialogowego, pokazała, że badanym witrynom WWW zdecydowanie bliżej formą do zdigitalizowanej broszury informacyjnej, a ich potencjał dialogowy zwłaszcza w zbiorze cech bezpośrednio go tworzących jest niewielki.

Scientific research into the use of social media in the activities of nonprofit organisations has focused mainly on the scale of their application and on the analysis of the static elements of the social media profile. The research presented in this article concerns the specific form of nonprofit organisation, namely public benefit organisations (PBOs). The aim of the article is, therefore, to identify the leading function of the content published on Twitter and to determine how this function translates into public engagement. During the research process, the content analysis method was used (a sample of 981 tweets was selected for this purpose). The results indicate that Twitter usage by Polish PBOs is of minor importance. Generally, with the exception of the largest organisations, the Twitter profile was primarily focused on delivering information only and, hence, was used in one-way communication.

The beginning of the 21st century brought a change in the approach to public relations (PR). Both the literature and the practice saw a shift in focus from evaluating the efficiency of communication strategies to relationship management. On the other hand, the growing interest in the use of social media in the management of many types of organizations has prompted researchers to seek the theoretical causes of this trend. Therefore, the purpose of this research is to examine the scope of the Polish public benefit organizations’ (PBO) use of the social network Facebook in managing relationships with stakeholders. The PBO is a specific form of non-profit organization, which enjoys the special privilege of collecting tax-deductible donations of 1% of personal income tax (PIT). The research covered 876 entities, which were divided into four clusters depending on their size. A database of posts was created that the organizations published in the period selected for the research. Then, the impact of the Facebook content on user engagement was analyzed. For this purpose, various statistical methods were used, i.e. descriptive statistics, statistical tests and multiple regression analysis. The results indicate that, in spite of social media’s unquestionable advantages, public benefit organizations only take advantage of a small proportion of this potential. The role of the most popular service, Facebook, in increasing organizational revenue from 1% of PIT deductions seems secondary at best. Apart from that, the results showed that the rates of posting by different Polish public benefit organizations vary widely. Although some organizations were very active in this aspect, the Facebook pages of many organizations remained completely inactive throughout the analysis or showed only minimal activity. Larger organizations exhibited a much greater posting activity than their smaller counterparts.

This research reports the results of the analysis of public benefit organization (PBO) websites as places for encouraging dialogic relationships with key members of the public. Using a modified Kent and Taylor's (1998) dialogic principle, we conducted a content analysis of 367 PBOs in Poland. The results suggest that analyzed organizations only marginally use the five principles of dialogic communication on their websites. The studies have identified only a few organizations, which have websites characterized as having a high level of dialogic potential. Websites usually contained only some elements, which gave them the appearance of a digital information brochure. In addition, the results indicate that website dialogic potential is significantly influenced by the amount of revenue and the extent of the organization. The higher the revenue and geographic service area, the greater the dialogic potential of websites is as well.

The purpose of this paper is to assess the impact of grants received by companies on the formation of a business model. The study covered micro, small and medium-sized enterprises based in rural areas, which received support in the form of investment grants within the Regional Operational Programmes 2007-2013 for northern Poland. The research was done using a direct survey method, and covered a total of 155 companies. The results of the study indicate that the grant obtained affected implicitly the modification of the business model elements that are placed on the left side of the template of the Business Model Canvas. However, the tendency of enterprises to undertake an innovative activity usually means changes in their business model both on the left and right side. The greatest strength of the dependence was observed in the case of relationship between the size of the company and changes in the model elements. Mediumsized enterprises were the most active in this respect, when compared to comparison to micro and small businesses, and changed the largest number of elements of the business model due to the obtained grant.

The increased interest in business models can be observed in the second half of the 90s of the last century. The research objective of this study is to assess the impact of grants received by companies on the formation of the business model. The study used the "Canvas" model proposed by A. Osterwalder and Y. Pigneur and covered micro, small and medium-sized enterprises based in rural areas, which received support in the form of investment grants under the Regional Operational Programmes between 2007-2013 for northern Poland. The results indicate that investment grants clearly influenced the modification of the business model elements, which are located on the left side of the "Canvas" template.

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

Dialogic communication which derives from a two-way symmetrical communication model is considered to be an important foundation for long-lasting positive relationships with organizations and the public. The purpose of the current study was to examine the largest Polish Public Benefit Organization Web sites to determine the extent to which they use dialogic communication rules in relationship building. Also, the relation between the Web site dialogic potential and the amount of organizational revenue was scrutinized. The revenue was analyzed on two levels: total revenue acquired during the tax year and the amount of the annual 1% of personal income tax. The results of the study indicate that Web sites of analyzed organizations fail to fully implement the dialogic communication principles. The statistical correlation between the sum of annual revenue and 1% of personal income tax and the utilization of dialogic principles was partially supported. Non-profits appeared to show their greatest strengths in providing basic information to online users, such as a mission statement, organization logo and history, short loading time, general contact information on the homepage and major links on the homepage to subpages. Organizational division into three clusters highlighted quite significant differences in the utilization of dialogic principles. The Web sites of the largest Polish PBOs in terms of total annual revenue and 1% of personal income tax are characterized by significantly higher dialogic communication potential. DOI: http://dx.doi.org/10.5755/j01.ee.29.3.18053

In this article the main attention focused on the analysis of the results of research on teleworking, taking into account the possibilities offered by this form of work for businesses and the advantages of its use in the opinion of the employees. The results show that home based teleworkers see many benefits of this form of employment. As main advantages indicated the possibility of saving the time needed to commute to work and reduced working time. At the same time the vast majority of them want to further continuity of employment in this form. Unfortunately, from the emplyer point of view the perspectives of development of telework in the surveyed enterprises are small. It consists of a number of factors of which the lack of control over the employee and complex legislation on home based telework are the most important. A majority of employers do not intend, therefore, to expand the scale of the use of telework in the future. This situation should be judged negatively because, as shown by numerous scientific studies from other research centers its use increases the effectiveness of the work, and thus contribute to improving the competitiveness of the company

In this article the main attention will focus on investments in environmental protection implemented under Sustainable Development of the Fisheries Sector and Coastal Fishing Areas Operational Program for 2007–2013. Briefly, the level of program implementation during the current period were shown and also the prospects of its development in 2014–2020. Conclusions are drawn from Fisheries Local Action Groups (FLAGs) surveys operating in the province of Warmia and Mazury. Unfortunately, in the current programming period, the number of funded projects aimed at protecting the environment and natural heritage in the areas dependent on fisheries in order to maintain its attractiveness and restoring the productive potential of the fisheries’ sector is with an exception of FLAG Pojezierze Olsztynskie highly unsatisfactory. It seems that in the next programming period there is a necessity to introduce minimum financial limits of the resources allocated to Local Development Strategies for Fisheries Areas (LDSFA) operations related to the protection of the environment (especially in areas where a significant role plays NATURA 2000).

In recent years investment grants have been a popular instrument to support small and medium-sized enterprises, especially within the framework of EU funds. That support was intended to make a fundamental change in the conducted businesses. If you consider that the business model determines the logic of the venture, it should be assumed, that the support should reconfigure business models of surveyed enterprises. Only then you can determine the long-term, positive effects of the support provided.

The article deals with description and analysis of product, technological and organizational innovations. It is an attempt tom identify main sources of innovation processes in SMEs sector. According to fi nal results of the investigation it is necessary to emphasize product innovation domination in food production, wood and metal manufacturing. The main source of innovations is an activity in R+D. The imitation process is also important, but much moore in technological and organizational innovations. Celem artykułu jest prezentacja i analiza wyników badań innowacyjności MSP w województwie warmińsko-mazurskim na celowo dobranej próbie 400 przedsiębiorstw. Uzyskane rezultaty badawcze jednoznacznie wskazują na ciągły wzrost poziomu innowacyjności badanego sektora, przy czym należy podkreślić wyraźną dominację opracowywania i wdrażania innowacji produktowych. Najszybsze tempo wzrostu poziomu innowacyjności charakteryzuje sektor MSP w branży spożywczej, przetwórstwa drewna