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The article reports on the application of ironic consciousness in screendance. The concept was addressed through the essays "Video: The Esthetics of Narcissim," by Rosalind Krauss and "The Rhetoric of Temporality," by Paul de Man. Krauss stated that the consciousness of temporality and division between subject and object are sunk simultaneously, which enables depiction of an irony, while de Man used rhetoric to discovery irony out of screendance parts in terms of double nature.