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Do rats run and respond at a higher rate to run during the dark phase when they are typically more active? To answer this question, Long Evans rats were exposed to a response-initiated variable interval 30-s schedule of wheel-running reinforcement during light and dark cycles. Wheel-running and local lever-pressing rates increased modestly during the dark phase. A second experiment examined the potential role of food-anticipatory activity in this effect by delaying postexperimental session feeding by 6 hr. No increase in wheel-running and lever-pressing rates was observed during the dark phase. This suggests that the effect of light/dark cycle on running and responding for the opportunity to run depended upon food-anticipatory activity. (Contains 2 figures and 1 table.)

The current study is a content analysis of women appearing in advertisements in two types of magazines: fitness/health versus fashion/beauty chosen because of their large and predominantly female readerships. Women appearing in advertisements of the June 2007 issue of five fitness/health magazines were compared to women appearing in advertisements of the June 2007 issue of five beauty/fashion magazines. Female models appearing in advertisements of both types of magazines were primarily young, thin Caucasians; however, images of models were more likely to emphasize appearance over performance when they appeared in fashion magazines. This difference in emphasis has implications for future research.