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Author(s): Aws H. Al-Numan [sup.1] , Mazin Mahmoud Fawzi [sup.1] , Zaid Muayad Yassen [sup.2] Author Affiliations: (1) https://ror.org/039cf4q47, grid.411848.0, 0000 0000 8794 8152, Dept. of Pediatrics, University of Mosul, [...], Unacceptable advertisements and deceptive promotion of formula feeding undermine breastfeeding and threaten infant and maternal health worldwide. The purpose of this study was to estimate the role of healthcare providers and other sources in promoting the use of formula feeding among attendants at healthcare facilities in Mosul, Iraq. This one-year cross-sectional study was conducted at three healthcare facilities in Mosul, Iraq. Mothers of formula-fed infants under the age of one year were surveyed with a prepared questionnaire. Data analysis was performed using descriptive and inferential statistics. Of the 400 women who participated, 73% stated that healthcare professionals encouraged the use of formula feeding without a convenient reason, of which more than 80% were pediatricians and nursery nurses. Only 27% percent of the women chose to formula-feed their infants based on other factors. An extensive analysis of this attitude is warranted.