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Today, Green Marketing has become increasingly vital in the modern market place. It drivesshift in both consumer demand and producers supply, leading to changes in advancements in products.Consequently, consumers are experiencing higher levels of satisfaction with the products they buy whilebusinesses are targeting consumers more effectively, driving up profits and fostering growth. This focuson green marketing also reflects a growing concern for sustainable environmental development. This paperdeals with significance of green marketing, discussing the challenges it faces and proposing strategies toovercome them.

A new class of coronavirus, known as the severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2) has been discovered, which is responsible for the occurrence of the disease, COVID-19. A comparative study with SARS, MERS and other human viruses was conductedand concluded that SARS-CoV-2 spread more rapidly due to increased globalization and adaptation of the virus in every environment. According to recent WHO reports, by 16 May 2021, the current outbreak of COVID-19 had affected over 174,054,314 people and killed more than 3,744,116 people in more than 222 countries acrossthe world. Finding a solution against the deadly COVID-19 has become an enormous challenge for researchers and virologists. A ring vaccination trial, which recruits subjects connected to a known case either socially or geographically, is a solution to evaluate vaccine efficacy and control the spread of the disease simultaneously, although its implementation is challenging. This review aims to summarize the noteworthy features of the world-intimidating SARS-CoV-2 global pandemic along with its evaluation, problems and challenges in the treatment strategies, clinical efficiency and detection methods proposed so far. This paper describes the impact of the lockdown in response to the COVID-19 pandemic on social, economic, health, and National Health Programs in India; possible ways to control the disease are also discussed. [ABSTRACT FROM AUTHOR]

Biophenols (BPs) are one of the natural phytochemical products, found majorly in fruits, cereals, vegetables and beverages. BPs has gotten a lot of press in recent years due to their abundance in nature as well as biological activities. Furthermore, they are potential targets for food and pharmaceutical industries. Many extraction techniques are presented in this paper. Among all the techniques presented in this paper, pressing and solvent extraction methods are considered as traditional techniques while supercritical fluid extraction, solid phase microextraction, microwave assisted extraction, and Enzyme assisted extraction are considered as advanced techniques. The fundamentals on analysis of BPs employing different analytical instrumental techniques for qualitative and quantitative determination in environmental samples are also discussed. Only a few specific polyphenolic chemicals have had their safety and health claims formally sanctioned, therefore recent international regulatory laws are examined. In addition to the health claims and marketing of polyphenols as a functional food, the effects of food processing on polyphenol bioavailability are investigated. A number of investigational agents or polyphenol-rich content like HQC/QC and honey, from photochemistry are being also explored for recent antiviral treatment of COVID-19 and their treatment strategies. The day-by-day advancement in the analytical methodologies for BPs detection provides the platform to find out the health favorable components. This review focuses on the various extraction techniques, structure identification of plant extracts and quantification of BPs.