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In the diploma thesis, author focuses on the state of the Indian economy and the position of India in the foreign trade of the Czech Republic. Firstly, local specifics and current changes (after 2014 elections) are outlined. Afterwards, an analysis of the India's position in international relations, its foreign trade relations and the intensity of mutual trade with the Czech Republic is propounded. The third chapter deals with the Czech system of trade promotion, including a description of its institutional structure and relation to the Czech export destined to India. In the last part of the thesis, author provides readers with a case study of selected Czech companies operating in the Indian market. The aim is to evaluate the possibilities and limits of bilateral trade and investment exchange promotion.

There are two purposes of this bachelor's thesis. The first one is to outline the shape of economic diplomacy of the Czech republic, more precisely Czechoslovakia, during the 20th century to the present state. On the grounds of gained data and information I intended mainly to defend the opinion that despite significantly deliberalized market since the early 50s there was institutional support for research and analytical activities, this country had a team of experts in the field and it is wrong marking this subcategory of diplomacy as an activity arisen recently. In the second half I focus more strongly on the CzechTrade agency as a representative of trade promotion. Initially, the company is briefly characterized, in the last chapter, its activities in key export markets are analyzed. BRICs countries were selected as examples of these markets, however, in-depth analysis is dedicated only to two of the countries, namely Brazil and India, because of limited range. The reason for my choice is enormous potential BRICs generally evince, the short-selection is influenced by less awareness of Brazilian and Indian markets compared to Chinese and Russian markets. Individual economies are defined by brief characteristics, form of mutual trade including its commodity structure as well as projects and services through which CzechTrade operates in a specific market. At the very end, the impact of agency's activities in these countries is summarized in terms of entering and doing business in the market.