13,441 results on '"Product Innovation"'
Search Results
2. Are there generalizable patterns in line extension performance?
- Author
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Victory, Kirsten, Tanusondjaja, Arry, Dawes, John, Nenycz-Thiel, Magda, and Romaniuk, Jenni
- Published
- 2024
- Full Text
- View/download PDF
3. Changing the rules of the game: how firms respond to the revision of responsible product standards.
- Author
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Garst, Jilde, Blokb, Vincent, and Omtac, Onno S.W.F.
- Subjects
SOCIAL responsibility of business ,NONCOMPLIANCE ,SELF regulation ,CERTIFICATION - Abstract
While voluntary responsible business standards are more flexible than regulation and thus more responsive to changes in society, revising standards can have negative effects on compliance rates. We hypothesize that when non-compliance is visible to external stakeholders and participating firms receive a clear signal that their products are non-compliant, the firms will respond by re-certifying their products, which will raise their certification rates. We tested our hypothesis by conducting a multi-level regression on the certification rates before and after the revision of a voluntary label for healthier food products, active in the Dutch market from 2006 until 2015 in the Dutch market (76 firms, 22 product categories, 1354 firm-category-year observations). Our results show the opposite effect than hypothesized: after standards' revision, firms with decertified products significantly decrease their certification rates compared to firms without decertified products. We conclude that making standards stricter over time is not always a successful strategy to maintain compliance. We argue that this decrease in compliance after standards' revisions can be explained by the low behavioural visibility of non-compliance, restricting stakeholder pressure both at the product level by consumers as well as at the firm level by other stakeholders. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
4. Application of Coffee Silverskin Cellulose/Polyacrylamide Gel Polymer Electrolytes for Rechargeable Zinc-Ion Batteries.
- Author
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Loryuenyong, Vorrada, Khamsawat, Jessada, Danwong, Panuwit, Buasri, Achanai, and Pattananuwat, Prasit
- Subjects
- *
POLYELECTROLYTES , *POLYMER colloids , *AGRICULTURAL wastes , *YOUNG'S modulus , *CIRCULAR economy - Abstract
Rechargeable zinc-ion batteries (ZIBs) have grown in popularity due to their low cost and the abundance of resources. However, there has been little research into the development of gel polymer electrolytes (GPEs) for high voltage and capacity ZIBs. The use of agricultural waste as a polymer electrolyte (PE) is gradually increasing in order to support a circular economy. This study focuses on the utilization of cellulose derived from coffee silverskin (CS); coffee silverskin is a by-product generated during coffee roasting. We employ a reasonable approach to create the coffee silverskin cellulose (CSC)/polyacrylamide (PAM) GPE, with the goal of achieving good properties and improved battery performance. An investigation was conducted to determine the effect of CSC content in GPEs on ZIB characteristics. The cellulose derived from CS had a crystallinity index (CrI) of 64.60%. The optimal amount of cellulose added to the acrylamide monomer (AM) for the GPE of ZIB was found to be 2.5 mg (CSC/AM/salt weight ratio of 0.01/6/23). This amount resulted in the highest electrochemical stability and a cycling time of approximately 226 h. Furthermore, the PAM/Cellulose 2.5-based GPE exhibited increased Young's modulus and tensile strength compared to the pure PAM. The electrochemical impedance spectroscopy (EIS) test revealed a diffusion resistance of 27.47 Ω and an ionic conductivity of 9.10 mS/cm at a temperature of 25 °C. Additionally, the use of cellulose in GPEs does not affect the electrochemical window. When the pure PAM-based GPE was compared to the CSC/PAM-based GPE, the biocomposites demonstrated electrochemical stability for a cycle life of over 200 cycles in the ZIB application. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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5. Artificial Intelligence-Driven FinTech Valuation: A Scalable Multilayer Network Approach.
- Author
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Moro Visconti, Roberto
- Subjects
ALGORITHMIC bias ,FINANCIAL technology ,INVESTORS ,CUSTOMER cocreation ,ARTIFICIAL intelligence - Abstract
The integration of Artificial Intelligence (AI) in the FinTech industry has significantly reshaped operational workflows, product innovation, and risk management, all of which are pivotal to company valuation. This study investigates the impact of AI-enhanced multilayer networks on FinTech valuation, introducing a novel, scalable multilayer network model with AI-driven Copula Nodes that serve as connectors across operational layers. By incorporating AI, the research unveils a dynamic and interconnected approach to FinTech valuation, revealing new pathways for value co-creation through real-time adjustments and predictive capabilities. The research reveals that while operational efficiency is a major driver of market value, a balanced integration of AI across risk management, product innovation, and market perception is essential for maximizing value. Additionally, the findings highlight the importance of managing AI-driven risks such as algorithmic bias and regulatory challenges. This comprehensive framework offers critical insights for FinTechs, investors, and regulators seeking to understand the complex role of AI in enhancing valuation within the evolving financial services landscape. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
6. Competitive Strategy Analysis and Formulation of Selected Strategy Alternatives Through the Blue Ocean Strategy Approach at PT XYZ.
- Author
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Martanti, Heni and Wahyuningtyas, Ratri
- Subjects
DAIRY processing ,QUALITATIVE research ,PRODUCT differentiation ,BUSINESS planning ,SWOT analysis - Abstract
PT XYZ is a dairy manufacturing company in an industry that has high competition. Products from PT XYZ are not satisfactory even though the price is competitive, so they often do not reach sales and revenue targets. This research aims to find out the internal and external conditions of PT XYZ and formulate the right strategy to compete in the market. This study uses a qualitative method with a case study approach, collecting primary data through interviews, questionnaires, and observations, as well as secondary data from company literature and other sources. Data analysis was carried out using various matrices such as IFE, EFE, IE, SWOT, and QSPM, as well as blue ocean strategies for the implementation of the right strategy. The results of the study show that the IFE matrix score is 2.607 and the EFE matrix score is 3.435, so that the position of PT XYZ on the SWOT diagram in quadrant II. From the results of the SWOT matrix, the company has 11 alternative strategies, including 4 SO strategies, 2 ST strategies, 3 WO strategies, 2 WT strategies. An alternative strategy that is the main priority based on the evaluation of the QSPM matrix is product innovation. The recommended strategy for PT XYZ to face competition is to innovate products. By developing new dairy products that have added value or new variants, PT XYZ can differentiate itself from competitors in the dairy market. [ABSTRACT FROM AUTHOR]
- Published
- 2024
7. Does organizational innovation facilitate product innovation? Evidence from Korean Manufacturing Firms.
- Author
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Lee, Sung-Tae and Jung, Sun-Moon
- Subjects
ORGANIZATIONAL change ,VALUE chains ,INNOVATION management ,MANUFACTURING processes ,INNOVATIONS in business - Abstract
Production innovation enables businesses to remain relevant and drives economic growth. However, many business leaders struggle to identify existing innovation opportunities and are unsure how to execute them with existing resources. This article suggests that organizational innovation—the innovation of a firm's management practices—helps managers maximize product innovation outcomes. Drawing from firm-level data from the Corporate Innovation Survey of Korea, we find that product/service innovation is positively associated with three types of organizational innovation—the innovation of human resource practices, production processes, and value chain relationships. This suggests that business leaders can maximize their product innovation outcomes by engaging in organizational changes together with product innovation activities. In addition, we explore the channels through which organizational changes enhance product innovation: innovating the management control system helps managers retain top creative talent; value chain innovation leverages the external knowledge necessary for innovation; all three types of organizational innovation are advantageous for acquiring knowledge sources, helping organizational members develop new ideas and novel solutions. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
8. Conceptual Framework of Factors Enhancing Sustainability-oriented Innovations.
- Author
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Taneja, Alpana, Goyal, Vinay, and Malik, Kunjana
- Subjects
LITERATURE reviews ,SOCIAL context ,CONTENT analysis ,SUSTAINABILITY ,ORGANIZATION - Abstract
Sustainable innovations offer opportunities to address environment and social concerns along with ensuring economic gains. To harness this opportunity, organisations require relevant organisational and strategic skills. This study uses a semi-systematic literature review combined with content analysis to identify and synthesise 87 peer-reviewed research papers and create a comprehensive conceptual framework of internal firm factors that enhance sustainability-oriented product and process innovations in an organisation. It identifies 10 variables that incorporate the four broad factors required for successful sustainable innovation performance, namely, requisite resources and capabilities, conducive organisational structures and processes, a culture that promotes sustainable innovations and leadership that is committed to sustainability goals. The framework provides a comprehensive and structured perspective on the internal factors promoting sustainable innovations, and, therefore, gives practical insights to organisations in their sustainability journey. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
9. Does corporate social responsibility increase innovation? Evidence from France.
- Author
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Yousfi, Ouidad
- Subjects
TECHNOLOGICAL innovations ,SOCIAL innovation ,INFLUENCER marketing ,INNOVATION management ,NEW product development ,SOCIAL responsibility of business - Abstract
The current paper examines how corporate social responsibility (CSR) through three dimensions (social, environmental and governance) could influence technological and non‐technological innovations. The study is conducted on a longitudinal dataset of firms listed on the SBF1201 index between 2005 and 2016. It shows significant associations between CSR performance, particularly social and governance performances, and technological innovations introducing new products. The implementation of new processes is positively and significantly associated with environmental performance. Findings highlight that the three CSR dimensions have significant effects on management innovations. However, they did not influence marketing innovations. Finally, undertaking socially responsible projects does not drive significant changes in R&D strategy, specifically R&D expenditures and the number of hired scientists and experts, but it increases significantly the number of patents. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
10. Exploiting organizations' innovation performance via big data analytics: an absorptive knowledge perspective.
- Author
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Tseng, Hsiao-Ting, Jia, Shizhen, Nisar, Tahir M., and Hajli, Nick
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DATA analytics ,STRUCTURAL equation modeling ,BIG data ,ENVIRONMENTAL literacy ,INTERNET surveys ,CONSUMERS - Abstract
Purpose: The advantages of applying big data analytics for organizations to boost innovation performance are enormous. By collecting and analysing substantial amounts of data, firms can discern what works for their customer needs and update existing products while innovating new ones. Notwithstanding the evidence about the effects of big data analytics, the link between big data analytics and innovation performance is still underestimated. Especially in today's fast-changing and complicated environments, companies cannot simply take big data analytics as one innovative technical tool without fully understanding how to deploy it effectively. Design/methodology/approach: This study tries to investigate this relationship by building on the knowledge absorptive capacity perspective. The authors conceptualized effective use of big data analytics tools as one general absorptive capacity rather than a simple technical element or skill. Specifically, effectively utilize big data analytics tools can provide values and insights for new product innovation performance in a turbulent environment. Using online survey data from 108 managers, the authors assessed their hypotheses by applying the structural equation modelling method. Findings: The authors found that big data analytics capacity, which can be conceptualized as one absorptive capacity, can positively influence product innovation performance. The authors also found that environmental turbulence has strong moderation effects on these two main relationships. Originality/value: These results establish big data analytics can be regarded as one absorptive capacity, which can positively boost an organization's innovation performance. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
11. The different effects of venture capital and the trade-off between product innovation effectiveness and efficiency.
- Author
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Xiao, Ting, Yang, Zhi, and Jiang, Yanhui
- Abstract
Purpose: Which venture capital is more beneficial in the product innovation of entrepreneurial ventures? The authors study the drawbacks and different effects of corporate venture capital (CVC) and independent venture capital (IVC) on the effectiveness and efficiency of product innovation in entrepreneurial ventures to answer this question. Design/methodology/approach: This study uses a panel dataset of 502 high-tech ventures and runs the Heckman model to correct potential endogeneity issues. Findings: The authors find that CVC increases the product innovation effectiveness of entrepreneurial ventures, but decreases their efficiency. IVC reduces innovation effectiveness and enhances efficiency. However, CVC performs less positively, while IVC performs more positively in terms of innovation effectiveness and efficiency in the B2B market than in the B2C market. Practical implications: This study provides insights into how to leverage venture capital to develop new products effectively and efficiently. Originality/value: This study moves beyond the current understanding of the finance-marketing interface. It delineates the two faces of venture capital and reveals the joint effects of equity stakes and market stakes between different types of venture capital and transaction markets in product innovation. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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12. Complementarity between product and process innovation in small and micro-enterprises in Johannesburg, South Africa.
- Author
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Kamutando, Godfrey and Tregenna, Fiona
- Subjects
SMALL business ,CAPITAL intensity ,INNOVATIONS in business ,BUSINESS size ,ORGANIZATIONAL performance ,TECHNOLOGICAL innovations - Abstract
Innovation is important to firms' productivity, competitiveness, agility, resilience and growth. The success of a firm's innovation strategy depends in part on how it combines and absorbs different innovation activities. Using the Crépon-Duguet-Mairesse (CDM) structural model, this paper analyses complementarity between product and process innovation for the case of small and micro manufacturing firms in Johannesburg, South Africa. The empirical analysis utilises rich new firm-level survey data that, unlike most firm surveys, includes micro-sized firms as well as informal enterprises. Our results show strong evidence of complementarity between product and process innovations in their effects on firm performance. The results suggest that firm size, capital intensity, firm age, innovation expenditure and financial constraints are key variables associated with complementarity. We extend the specifications used in previous studies to take account of the contextual setting, with split samples by firm formality, ownership and size. We find evidence of complementarity in formal firms only. Our results also show stronger effects of complementarity in micro-firms and foreign-owned firms. The findings have relevance for promoting innovation and for enhancing the effects of innovation on firm performance among micro- and small enterprises (MSEs) in a developing country context. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
13. Product Innovation and Customer Experience: Catalysts for Enhancing Satisfaction in Quick Service Restaurants.
- Author
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Manhas, Parikshat Singh, Sharma, Priyanka, and Quintela, Joana A.
- Subjects
FAST food restaurants ,CUSTOMER satisfaction ,CUSTOMER experience ,STRUCTURAL equation modeling ,SATISFACTION - Abstract
This study investigates the multifaceted relationships between product innovation, customer satisfaction, and experience within the quick service restaurants (QSR) sector. Moreover, it explores the reciprocal dynamics, scrutinizing the impact of customer experience on shaping customer satisfaction. Furthermore, the research delves into the mediating function of customer experience in establishing the connection between product innovation and customer satisfaction. The participant pool encompassed 221 respondents, patrons of well-established QSRs, such as McDonald's, Domino's Pizza, Pizza Hut, and KFC, strategically situated in three prominent north Indian cities—Jammu, Chandigarh, and Delhi. Employing a structural equation modelling technique, the study meticulously examines the relationships between these crucial elements (product innovation, customer experience and customer satisfaction). This research contributes to existing knowledge by offering a detailed study of the dynamics governing product innovation, customer satisfaction, and experience in the QSR sector. The findings bear practical implications for QSR operators, providing valuable insights into strategies for enhancing customer satisfaction through effective product innovation and an elevated dining experience. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
14. Adoption of robust business analytics for product innovation and organizational performance: the mediating role of organizational data-driven culture.
- Author
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Chaudhuri, Ranjan, Chatterjee, Sheshadri, Vrontis, Demetris, and Thrassou, Alkis
- Subjects
- *
CORPORATE culture , *BUSINESS analytics , *DIGITAL technology , *ORGANIZATIONAL performance , *ORGANIZATIONAL growth - Abstract
In the present digital environment, a data-driven organizational culture has become a vital emerging driver of organizational growth. This data-driven culture has assumed an advanced shape due to adoption of artificial intelligence (AI) integrated business analytics tools in the organization. Data-driven culture in the organization could considerably impact product innovation strategy as well as organizational process alteration. In this context, the aim of this study is to investigate how an organization's data-driven culture impacts process performance and product innovation that led to enhanced organizational overall performance and higher business value. Methodologically, supported by relevant extant literature and inputs from the resource-based view and dynamic capability theories (organizational context), a conceptual model and a set of hypotheses are initially developed. These are subsequently statistically validated through a survey involving 513 usable responses from employees of different organizations using business analytics tools embedded with AI capability. The findings demonstrate that an organizational data-driven culture has considerable moderating impact on product innovation and process improvement, which ultimately enhance business value through improved organizational overall performance. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
15. Enhanced CO 2 Capture Potential of Chitosan-Based Composite Beads by Adding Activated Carbon from Coffee Grounds and Crosslinking with Epichlorohydrin.
- Author
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Loryuenyong, Vorrada, Nakhlo, Worranuch, Srikaenkaew, Praifha, Yaidee, Panpassa, Buasri, Achanai, and Eiad-Ua, Apiluck
- Subjects
- *
CARBON sequestration , *GREENHOUSE gas mitigation , *COFFEE grounds , *COFFEE waste , *WASTE recycling , *GREENHOUSE gases - Abstract
Carbon dioxide (CO2) capture has been identified as a potential technology for reducing the anthropic emissions of greenhouse gases, particularly in post-combustion processes. The development of adsorbents for carbon capture and storage is expanding at a rapid rate. This article presents a novel sustainable synthesis method for the production of chitosan/activated carbon CO2 adsorbents. Chitosan is a biopolymer that is naturally abundant and contains amino groups (–NH2), which are required for the selective adsorption of CO2. Spent coffee grounds have been considered as a potential feedstock for the synthesis of activated coffee grounds through carbonization and chemical activation. The chitosan/activated coffee ground composite microspheres were created using the emulsion cross-linking method with epichlorohydrin. The effects of the amount of chitosan (15, 20, and 25 g), activated coffee ground (10, 20, 30, and 40%w/w), and epichlorohydrin (2, 3, 4, 5, 6, 7 and 8 g) were examined. The CO2 capture potential of the composite beads is superior to that of the neat biopolymer beads. The CO2 adsorbed of synthesized materials at a standard temperature and pressure is improved by increasing the quantity of activated coffee ground and epichlorohydrin. These findings suggest that the novel composite bead has the potential to be applied in CO2 separation applications. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
16. Sustainable fashion in the circular economy paradigm: Reduce, reuse and recycle as the new sustainable corporate strategy.
- Author
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Gazzola, Patrizia, Pezzetti, Roberta Rita, and Amelio, Stefano
- Abstract
The aim of this paper is to analyse emerging trends in the fashion industry, focusing on the growing role the circular economy is playing in introducing a new business paradigm based on the so-called "3 Rs" principle: reduce, reuse and recycle. Six interesting case studies are presented; three focus on fashion companies (Rifò, Rapanui and Cingomma) that base their business model on this circular economy principle, while the other three relate to companies (Orange Fiber, Ananas Anam, Due di Latte) using sustainable materials to produce fashion items. The careful selection of raw materials and the application of technological innovation in the production system allow companies to implement new sustainable approaches to production, resulting in two critical outcomes: recycled fashion products that can be reintegrated into the environment and the reuse of products that can be revalued without rather than wasted. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
17. Analysis of Product Differentiation and Product Innovation on the Decision to Take Credit Through Competitive Advantage at Pt. Wahana Ottomitra Multiartha (WOM Finance) Sidoarjo Branch.
- Author
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Mufthi, Achmad Reza, Yuniningsih, Yuniningsih, and Purwanto, Sugeng
- Subjects
COMPETITIVE advantage in business ,JUDGMENT sampling ,SAMPLING (Process) ,CONSUMERS - Abstract
The objectives of this research are to determine (1) the effect of product differentiation on the decision to take credit, (2) the effect of product innovation on the decision to take credit, (3) the effect of product differentiation on the decision to take credit through competitive advantage, and (4) the effect of product innovation on the decision to take credit through competitive advantage. The population in this study comprises 2,703 customers at PT. WOM Finance Sidoarjo Branch who have been regular customers for more than two years. The sampling technique used is purposive sampling, and the analysis method used is Partial Least Square (PLS). The results of this study indicate that (1) product differentiation can directly contribute to the decision to take credit, (2) product innovation can directly contribute to the decision to take credit, (3) product differentiation can contribute to the decision to take credit through competitive advantage, and (4) product innovation can contribute to the decision to take credit through competitive advantage. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
18. An approach to firm's innovation from the explicit and tacit knowledge spiral.
- Author
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López-Cabarcos, M Ángeles, Srinivasan, Suresh, and Vázquez-Rodríguez, Paula
- Abstract
This study aims to analyse the mediating and moderating roles played by tacit and explicit knowledge in the relationship between organisational capabilities and product innovation. On a sample of industrial organisations, SEM and multigroup analysis have been applied. Our findings show that both explicit and tacit knowledge partially mediate the relationship between organisational capabilities and product innovation, being stronger the mediating role played by tacit knowledge. While high levels of tacit knowledge enhance the impact of organisational capabilities on explicit knowledge and product innovation, a moderate level of explicit knowledge maximises the impact on the relationships between organisational capabilities, tacit knowledge, and product innovation. The discussion of the results, the managerial implications, and future research lines are included at the end of the paper. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
19. Does Creativity and Product Innovation Build Business Continuity? Investigation of Samarinda Weaving Craft.
- Author
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Zainurossalamia, Za Saida, Tricahyadinata, Irsan, and Robiansyah, Robiansyah
- Subjects
INNOVATIONS in business ,JUDGMENT sampling ,MARKET segmentation ,INDEPENDENT variables ,DEPENDENT variables - Abstract
In practice, it is often found that the iconic woven sarong products from Samarinda still produce classic models without any new breakthroughs according to tastes, interests across generations, and market segmentation. Until now, another obstacle has been the difficulty of finding skilled artisans to modernize Samarinda's woven sarongs. Following up on these dynamics, the manuscript aims to explore the causality between creativity and product innovation on the business continuity of the Samarinda woven sarong craft. In the study context, the independent variable is modified to include creativity and product innovation, while the dependent variable is focused on business continuity. To project the effect of creativity and product innovation on business continuity, a purposive sampling approach was associated with 261 sarong-woven craftswomen in Samarinda who still exist today. From the existing interview data, the data is tabulated using a multiple linear regression technique. Quantitative evidence shows that creativity has a significant effect on business continuity in the Samarinda woven sarong craft, but product innovation has an insignificant effect on business continuity in the Samarinda woven sarong craft. The implications for the future can be evaluated based on this research. Then, further theoretical insights can be expanded by exploring factors beyond creativity and product innovation. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
20. Artificial Intelligence-Driven FinTech Valuation: A Scalable Multilayer Network Approach
- Author
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Roberto Moro Visconti
- Subjects
AI-driven operational efficiency ,risk management ,product innovation ,Copula Nodes ,digitalization ,Engineering economy ,TA177.4-185 - Abstract
The integration of Artificial Intelligence (AI) in the FinTech industry has significantly reshaped operational workflows, product innovation, and risk management, all of which are pivotal to company valuation. This study investigates the impact of AI-enhanced multilayer networks on FinTech valuation, introducing a novel, scalable multilayer network model with AI-driven Copula Nodes that serve as connectors across operational layers. By incorporating AI, the research unveils a dynamic and interconnected approach to FinTech valuation, revealing new pathways for value co-creation through real-time adjustments and predictive capabilities. The research reveals that while operational efficiency is a major driver of market value, a balanced integration of AI across risk management, product innovation, and market perception is essential for maximizing value. Additionally, the findings highlight the importance of managing AI-driven risks such as algorithmic bias and regulatory challenges. This comprehensive framework offers critical insights for FinTechs, investors, and regulators seeking to understand the complex role of AI in enhancing valuation within the evolving financial services landscape.
- Published
- 2024
- Full Text
- View/download PDF
21. Product innovation research over the past 60 years: a bibliometric analysis of intellectual structure and emergent trends
- Author
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Aboelmaged, Mohamed, Bani-Melhem, Shaker, Al-Hawari, Mohd Ahmad, and Ali, Imran
- Published
- 2024
- Full Text
- View/download PDF
22. Seeding innovation: the role of internal and external digital data in agri-food product innovation
- Author
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Frau, Moreno and Keszey, Tamara
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- 2024
- Full Text
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23. The differential effects of human resource management on organizational innovation: a meta-analytic examination
- Author
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Chen, Mengsang, Wu, Mengdi, Wang, Xiaohui, and Wang, Haibo
- Published
- 2024
- Full Text
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24. Research on the heterogeneity of technical innovation in the Chinese e-cigarette industry – rethinking the A-U model
- Author
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Xu, Yanmei, Zhang, Yanan, Wang, Ziqiang, Song, Xia, Bai, Zhenli, and Li, Xiang
- Published
- 2024
- Full Text
- View/download PDF
25. Environmental innovations and sustainability practices of manufacturing firms in Uganda
- Author
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Alinda, Kassim, Tumwine, Sulait, and Kaawaase, Twaha Kigongo
- Published
- 2024
- Full Text
- View/download PDF
26. The Influence of Growth Mindset, Product Innovation, and Social Media Utilization on Business Development with Social Support as a Mediating Variable in MSMEs in Lalabata Village, Soppeng Regency
- Author
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Mustari Mustari, Syamsu Rijal, A. Dhiya Iradah Amri, Muhammad Ihsan Said Ahmad, and Nur Arisah
- Subjects
growth mindset ,product innovation ,social media utilization ,social support ,business development ,msme actors ,Social Sciences - Abstract
This study examines the impact of growth mindset, product innovation, and social media utilization on business development and the role of social support as a mediating variable in MSMEs in Lalabata District, Soppeng Regency. This study used a quantitative approach with purposive sampling technique and involved 100 respondents. The data analysis technique applied was Partial Least-Square Structural Equation Modeling (PLS-SEM). The results showed that growth mindset, product innovation, and social media utilization all have a positive influence on business development. Social support also has a positive impact on business development. In addition, social support mediates the relationship between growth mindset, product innovation, and social media utilization with business development in MSMEs in Lalabata District, Soppeng Regency
- Published
- 2024
- Full Text
- View/download PDF
27. Product Innovation and Customer Experience: Catalysts for Enhancing Satisfaction in Quick Service Restaurants
- Author
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Parikshat Singh Manhas, Priyanka Sharma, and Joana A. Quintela
- Subjects
quick service restaurants ,customer experience ,product innovation ,customer satisfaction ,Personnel management. Employment management ,HF5549-5549.5 - Abstract
This study investigates the multifaceted relationships between product innovation, customer satisfaction, and experience within the quick service restaurants (QSR) sector. Moreover, it explores the reciprocal dynamics, scrutinizing the impact of customer experience on shaping customer satisfaction. Furthermore, the research delves into the mediating function of customer experience in establishing the connection between product innovation and customer satisfaction. The participant pool encompassed 221 respondents, patrons of well-established QSRs, such as McDonald’s, Domino’s Pizza, Pizza Hut, and KFC, strategically situated in three prominent north Indian cities—Jammu, Chandigarh, and Delhi. Employing a structural equation modelling technique, the study meticulously examines the relationships between these crucial elements (product innovation, customer experience and customer satisfaction). This research contributes to existing knowledge by offering a detailed study of the dynamics governing product innovation, customer satisfaction, and experience in the QSR sector. The findings bear practical implications for QSR operators, providing valuable insights into strategies for enhancing customer satisfaction through effective product innovation and an elevated dining experience.
- Published
- 2024
- Full Text
- View/download PDF
28. Environmental innovations and sustainability practices of manufacturing firms in Uganda
- Author
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Kassim Alinda, Sulait Tumwine, and Twaha Kigongo Kaawaase
- Subjects
Product innovation ,Sustainability practices ,Manufacturing firms ,Environmental innovations ,Process innovations ,Management. Industrial management ,HD28-70 ,Business ,HF5001-6182 - Abstract
Purpose – The purpose of this study is to investigate the pivotal role of environmental innovations in driving sustainability practices within medium and large manufacturing firms operating in Uganda. Design/methodology/approach – Using a cross-sectional and quantitative methodology, data were collected through a questionnaire survey involving 208 manufacturing companies. The smart partial least squares path modelling technique was used for the analysis. Findings – The analysis unveils significant and positive associations. Specifically, product innovation exhibits a robust and affirmative relationship with sustainability practices. Similarly, the correlation between process innovation and sustainability practices emerges as statistically significant. Moreover, the findings underscore the noteworthy and constructive predictive influence of environmental innovation on sustainability practices. Practical implications – These empirical results present substantial implications for theoretical frameworks and practical applications. From a policy perspective, the findings emphasise the importance of incentivising eco product and eco process innovations as potential drivers of eco-friendly practices. On the managerial front, strategic resource allocation and the adoption of integrated environmental innovation strategies are advocated, with the ultimate goal of enhancing sustainable business approaches within Uganda’s manufacturing subsector. Originality/value – To the best of the authors' knowledge, this study represents the inaugural attempt to investigate the role of environmental innovations in elucidating sustainability practices within a least developed country. Notably, while all dimensions demonstrate significance, it is noteworthy that product innovation emerges as the more substantial contributor to the promotion of sustainability practices.
- Published
- 2024
- Full Text
- View/download PDF
29. Examination the effects of organizational innovation and knowledge management strategy in information technology companies in R&D departments on service quality and product innovation.
- Author
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Sonmez Cakir, Fatma, Kalaycioglu, Ozan, and Adiguzel, Zafer
- Subjects
TECHNOLOGICAL innovations ,QUALITY of service ,KNOWLEDGE management ,ORGANIZATIONAL change ,INFORMATION technology ,INNOVATION management ,SERVICE departments - Abstract
Purpose: The purpose of the article is to examine the concepts of knowledge management strategies, innovation and service quality in information technology companies that have research and development (R&D) departments in the technoparks of research universities. Design/methodology/approach: The research was carried out in information technology companies with R&D departments in the technoparks of universities. Due to the "innovation" focus of the research, 302 engineers were selected by random sampling from engineers working in information technology companies in technoparks, and the prepared scale was sent to them via e-mail. In total, 302 units of data were subjected to path analysis and mediation effect analysis using the SmartPLS program. Findings: In the research, it is supported by hypotheses that both knowledge management strategies and organizational innovation have a positive effect on the success of service quality and product innovation in information technology companies with R&D departments. At the same time, it can be explained as a result of analysis that innovation capability has both an independent and an intermediary variable effect. Research limitations/implications: Considering the limitations of the research, it is not correct to generalize the results of the analysis because the research was conducted only in information technology companies located in technoparks, and the data were collected from engineers working in these companies. For this reason, it is recommended that similar studies that are planned to be conducted in the future should do their research by taking this situation into account. At the same time, it is recommended to carry out future studies in different sectors and to bring the results obtained to the literature by comparing them. Practical implications: The importance of information is increasing in technology-oriented companies where competition is increasing. Companies that cannot go beyond imitation or offer similar products and/or services cannot compete with their competitors in a competitive environment. The fact that companies can be successful in a competitive environment is supported by hypotheses as a result of the analysis that they need to develop organizational innovation and knowledge, as well as develop innovation capability at the same time. Originality/value: The research is an original study in terms of examining the R&D departments of information technology companies operating in the technoparks of universities. Innovation and knowledge management strategies are examined within the scope of the research model by collecting data from information technology companies with R&D departments. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
30. Circular product design challenges: An exploratory study on critical barriers.
- Author
-
Jugend, Daniel, dos Santos, Hugo Henrique, Garrido, Susana, Siqueira, Regiane Máximo, and Mesa, Jaime A.
- Subjects
PRODUCT design ,NEW product development ,ANALYTIC hierarchy process ,CIRCULAR economy ,REVERSE logistics ,SUSTAINABILITY - Abstract
Despite the recognition that the adoption of the circular economy depends on aligning the new product development process with the principles of circularity, there are still few studies on the barriers to circular product design. This article aims to contribute to this topic by developing an exploratory study to identify and analyze these barriers in the Brazilian context. In addition to a theoretical analysis, the fuzzy analytic hierarchy process was utilized to evaluate the significance of various hindrances and obstacles to circular product design. To gain a better understanding of these barriers, semi‐structured interviews were also conducted. Experts in areas such as sustainability, marketing, and R&D from companies that develop products participated in this research. The results of the study reveal that the difficulties supply chains have in providing circular economy‐based products and reverse logistics systems are among the main barriers. Challenges such as low consumer valorization of these products and a lack of knowledge and technologies were also identified as relevant. By investigating a set of barriers to circular product design, this study extends knowledge about the difficulties companies face in the transition to circular business models. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
31. Orchestrating resources with suppliers for product innovation.
- Author
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Chirico, Francesco, Naldi, Lucia, Hitt, Michael A., Sieger, Philipp, Sirmon, David G., and Xu, Kai
- Subjects
SUPPLIERS ,TECHNOLOGICAL innovations ,SMALL business ,COMPETITIVE advantage in business - Abstract
How orchestrating external, supplier‐provided resources affects product innovation is an important question. While product innovation is essential to achieve a competitive advantage, it is costly as it requires significant investments. It thus puts a severe strain on firm resources, which is particularly critical for resource‐scarce small–medium enterprises (SMEs). Therefore, these firms must combine their own resources with those of external parties, particularly suppliers, to enhance their product innovation. However, knowledge about how orchestrating these resources affects product innovation is limited, because empirical studies on resource orchestration have largely focused on firm‐internal resources; furthermore, there is ambiguity regarding the extent to which drawing on external resources is beneficial. In addition, the conditions that affect the resource orchestration–product innovation relationship remain unexplored. Therefore, we focus on supplier logistics integration (SLI), an important resource orchestration action referring to the orchestration of external, supplier‐provided resources; we draw on the resource orchestration framework and the related work on organizational rigidity to theorize that there is an inverted U‐shaped relationship between SLI and product innovation. Additionally, we suggest that learning orientation and environmental dynamism mitigate rigidities associated with high levels of SLI and thus facilitate the translation of SLI into product innovation. Testing our hypotheses with data from Swedish SMEs supports our theorizing and provides important contributions. Most importantly, we extend the resource orchestration framework to include the focus on external, supplier‐provided resources, thereby advancing our knowledge and understanding of resource orchestration for product innovation in SMEs. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
32. PRODUCT INNOVATION: A TOOL FOR COMPETITIVE ADVANTAGE IN NIGERIA.
- Author
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S. N., Abereola and T., Ogundele
- Subjects
CUSTOMER satisfaction ,NEW product development ,STOCKS (Finance) ,MARKETING executives ,DEMOGRAPHIC surveys - Abstract
The study examines the impact of product innovation on the performance of manufacturing companies with a particular focus on selected companies in Ibadan, Oyo State. The main objective of this study is to investigate the impact of product innovation on competitive advantage while the specific targets are to: investigate the impact of product improvements on customer satisfaction, determine the impact of product design on competitive advantage, and evaluate the impact of product color on competitive advantage. The survey population consisted of 500 marketing managers from these selected companies. Simple random sampling was used to select 30 marketing managers from each company, resulting in a total of 256 responses. The sample size for the study was 300. Data was collected from both primary and secondary sources and a questionnaire was administered to 30 employees of the reference organization. Analysis of the collected data revealed several findings: Decreasing sales and profits necessitated product innovation due to the market influence of competitors. There was a need to increase the company's sales and maximize profits. Customer satisfaction has increased. There is a need to maximize equity capital through increased sales and profits. The study concludes that product innovation not only satisfies the changing tastes of customers but also helps in increasing sales and profits. Recommendations include that companies should innovate their products regularly to reduce the costs associated with value analysis strategies. In addition, companies should thoroughly research and not neglect their research and development departments and other sources of information in their strategic planning for new products. KEYWORDS: Product Innovation, Competitive Advantage, The study examines the impact of product innovation on the performance of manufacturing companies with a particular focus on selected companies in Ibadan, Oyo State. The main objective of this study is to investigate the impact of product innovation on competitive advantage while the specific targets are to: investigate the impact of product improvements on customer satisfaction, determine the impact of product design on competitive advantage, and evaluate the impact of product color on competitive advantage. The survey population consisted of 500 marketing managers from these selected companies. Simple random sampling was used to select 30 marketing managers from each company, resulting in a total of 256 responses. The sample size for the study was 300. Data was collected from both primary and secondary sources and a questionnaire was administered to 30 employees of the reference organization. Analysis of the collected data revealed several findings: Decreasing sales and profits necessitated product innovation due to the market influence of competitors. There was a need to increase the company's sales and maximize profits. Customer satisfaction has increased. There is a need to maximize equity capital through increased sales and profits. The study concludes that product innovation not only satisfies the changing tastes of customers but also helps in increasing sales and profits. Recommendations include that companies should innovate their products regularly to reduce the costs associated with value analysis strategies. In addition, companies should thoroughly research and not neglect their research and development departments and other sources of information in their strategic planning for new products. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
33. The relationship between organizational learning and innovation capability in the Vietnamese banking sector.
- Author
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Nguyen Thi Viet Ha
- Subjects
BANKING industry ,STRUCTURAL equation modeling ,KNOWLEDGE management ,ORGANIZATIONAL learning ,INFORMATION sharing ,OPEN innovation - Abstract
This study investigates the influence of organizational learning on the innovation capability of commercial banks in Vietnam. Its aim is to identify the nature of the relationship between these constructs and empirically examine whether organizational learning practices impact banks' innovation capabilities. This research uses in-depth interviews with a large-scale survey administered to employees across various Vietnamese commercial banks employing a mixed-methods approach. Data collection primarily relied on questionnaires with 280 valid responses to explore the direct and indirect effects of organizational learning on innovation capability. Quantitative analysis and structural equation modeling (SEM) were conducted using Smart-PLS software to assess scale reliability, test hypotheses and analyze the collected data. The findings confirm a direct and positive relationship between organizational learning and bank innovation capability. Three factors such as commitment to learning, shared vision and open-mindedness were found to exert significant positive influences on the bank's product and process innovation. However, intra-organizational knowledge sharing exhibited a significant and positive impact only on process innovation with an insignificant effect on product innovation. This finding concerning the limited influence of knowledge sharing on product innovation represents a critical discovery, warranting further investigation into the underlying reasons. It potentially highlights the need for a nuanced understanding of open innovation within the context of commercial banking. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
34. Knowledge flows and innovation: a pseudo-panel approach.
- Author
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Biscione, Antonella, Burlina, Chiara, and de Felice, Annunziata
- Subjects
ADVECTION ,TECHNOLOGICAL innovations ,MANUFACTURING processes ,INNOVATIONS in business - Abstract
This study investigates whether the effect of vertical and horizontal knowledge sources affect technological innovation for a sample of firms in 10 European countries. The empirical analysis is based on a unique dataset extracted from the Community Innovation Survey for the period 2002 to 2012. Results, using a pseudo-panel approach at country-industry level, reveal that vertical knowledge from suppliers strongly affects both product and process innovation, while knowledge flows from clients influence in particular product innovation. Finally, horizontal knowledge flows from competitors appear to have an effect on process innovation. These findings are validated with an instrumental variable approach using Lewbel's technique to internally generate reliable instruments, when external ones are not suitable. Overall, results seem to suggest the need for ad-hoc policies to foster knowledge flows among firms in different phases of the production process to boost their innovative capacity both for products and processes. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
35. Product life cycles, product innovation and firm growth.
- Author
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Murakami, Hiroki
- Subjects
- *
PRODUCT life cycle , *INNOVATIONS in business , *BIRTH rate , *BUSINESS revenue , *NEW product development - Abstract
This paper studies research and development (R &D) for product innovation of firms faced with "product life cycles." We represent the concept of product life cycles with bounded revenue and profit functions and describe R &D for product innovation as an activity to control the "birth rate of a new product" (i.e., the probability of product innovation). We then derive the optimal level of R &D, corresponding to the optimal birth rate of a new product, and show that the growth rate of the firm's expected total revenue converges to the optimal birth rate of a new product in the long run. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
36. Prevention Strategy for Human Trafficking in the Issuance Process of The Republic of Indonesia Passport for Prospective Indonesian Migrant Workers.
- Author
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Saraswati, Atika Ariyani
- Subjects
- *
INTENTION , *HUMAN trafficking , *MIGRANT labor , *STRUCTURAL equation modeling , *BRAND image , *BRAND awareness , *PASSPORTS - Abstract
The rapid development of technology in the current era is also utilized in creating environmentally friendly products, amidst the industrial world that is beginning to have social and environmental impacts, which can influence lifestyle and societal behavior, influenced by factors such as economic ability, awareness, and the abundance of goods proportional to the increasing needs of individuals, where appearance is a very important factor to be considered to enhance beauty. With increasingly fierce competition, the Somethinc brand creates quality and environmentally friendly beauty products while still considering the impact on the environment in the future. To address this challenge, this study aims to investigate the factors influencing the purchase intention of Somethinc products. Research data were obtained through an online survey involving 200 respondents. Data analysis was conducted using Structural Equation Model (SEM) with the SmartPLS 4 analysis tool. The results show that Product Innovation does not affect purchase intention, while green marketing and brand awareness influence purchase intention. Brand image mediates the influence of product innovation, green marketing, and brand awareness on purchase intention for Somethinc products among Generation Z in Indonesia. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
37. PURCHASE INTENTION AMONG GENERATION Z: PRODUCT INNOVATION, GREEN MARKETING, BRAND AWARNESS, AND BRAND IMAGE.
- Author
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Mita Adnyani, Ni Putu and Teddy Prianthara, Ida Bagus
- Subjects
- *
INTENTION , *BRAND image , *GREEN marketing , *GENERATION Z , *STRUCTURAL equation modeling , *BRAND awareness , *GRAVE goods - Abstract
The rapid development of technology in the current era is also utilized in creating environmentally friendly products, amidst the industrial world that is beginning to have social and environmental impacts, which can influence lifestyle and societal behavior, influenced by factors such as economic ability, awareness, and the abundance of goods proportional to the increasing needs of individuals, where appearance is a very important factor to be considered to enhance beauty. With increasingly fierce competition, the Somethinc brand creates quality and environmentally friendly beauty products while still considering the impact on the environment in the future. To address this challenge, this study aims to investigate the factors influencing the purchase intention of Somethinc products. Research data were obtained through an online survey involving 200 respondents. Data analysis was conducted using Structural Equation Model (SEM) with the SmartPLS 4 analysis tool. The results show that Product Innovation does not affect purchase intention, while green marketing and brand awareness influence purchase intention. Brand image mediates the influence of product innovation, green marketing, and brand awareness on purchase intention for Somethinc products among Generation Z in Indonesia. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
38. WOMEN EMPOWERMENT THROUGH THE HOME PALM SUGAR INDUSTRY IN HARIANG VILLAGE, SOBANG DISTRICT, LEBAK REGENCY IN BANTEN INDONESIA.
- Author
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S., Khaerul
- Subjects
- *
WOMEN'S empowerment , *SUGAR industry , *PRODUCTION management (Manufacturing) , *RURAL women , *MARKETING management , *PALMS - Abstract
Palm sugar is a home industry product that has been passed down from generation to generation in the Hariang village of Indonesia. Besides its unique characteristics, palm sugar is also an icon of an area, because not all regions have palm resources. Most of the palm sugar business actors, who are generally women, still have limitations, especially in product innovation. As a result, this home industry seems stagnant. Empowering women in the palm sugar home industry in Hariang village, Sobang District, Lebak Regency to develop the palm sugar home industry, strengthens the building of capacity of human resources. The objectives of this study were to (1) increase the capacity of palm sugar craftsmen in Hariang village, (2) increase business capacity in production and marketing management, (3) strengthen business group institutions (BGI) by utilizing infrastructure and production technology, to improve the product marketing function, and (4) develop an integrated home industry business system, with the support of local resources. The research was conducted at Hariang village, Sobang District, Lebak Regency in Banten Indonesia. The Miles and Huberman models for the analysis of qualitative data were adopted for this study from data collection, data reduction, data presentation to conclusion/verification. The realization of human resource competence strengthening activities is carried out by changing the mindset of women craftsmen through a broader network of participatory training by strengthening production management and marketing capabilities. The results of this study showed the need for the following from implementing the empowerment model (1) analyzing the needs of business groups, (2) creating training modules and conducting participatory business management training, (3) conducting technical guidance on production and marketing management, (4) strengthening institutions oriented towards the collective business community (socio-business), (5) benchmarking and partnership business, and (6) monitoring and evaluating the implementation and follow-up of assistance. In implementing the strategy to strengthen human resource capacity, women's business groups must be oriented towards producing premium quality home industry products capable of sustainable product innovation, in supporting business independence and building partnerships. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
39. Effectiveness of Digital Marketing and Product Innovation on Marketing Performance with Competitive Advantage as an Intervening Variable in Small Industries.
- Author
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Setyaningsih, Rita, Wati, Nur Novia, Marlina, Rika, and Yusuf
- Subjects
MARKETING effectiveness ,MARKETING ,INTERNET marketing ,SMALL business ,QUANTITATIVE research - Abstract
This research aims to improve the marketing performance of rattan SMEs to create advantages for small industries and is expected to be useful for the Cirebon district government so that it can develop the small industrial economy. This type of research uses quantitative descriptive methods and the population in this research is 1,200 people. The type of sample used was 220 people taken as samples using the Slovin formula. This research obtained research instrument method data using questionnaires, then the data was processed using Smart-PLS3. The results of this research show that digital marketing has a positive effect on competitive advantage because value 0.000 < 0.5 digital marketing has a positive effect on marketing performance 3.09 > than 1.96. Competitive advantage has a positive effect on marketing performance because table is 14.305 > 1.96. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
40. Correlations among Product Development, Product Innovation, and Green Marketing in Healthcare Industry.
- Author
-
Kai-Ping HUANG, Leemen LEE, and Chiyang James CHOU
- Subjects
GREEN marketing ,GREEN products ,SUSTAINABLE development ,BUSINESS enterprises ,HEALTH care industry - Abstract
Along with increasing national income and popular health awareness as well as annually rising problems in serious ageing population and diseases of civilization, people are enhancing the idea of using healthcare products. Along with the rapid changes in technology, green issues become one of the major strategies for enterprises. The development of green products to create product attributes with green and successfully include green concept into the core thinking of business decisions and marketing campaign becomes the irresistible green challenge and is the green business opportunity for enterprises. Aiming at employees and supervisors in healthcare industry in Fujian Province, 500 copies of questionnaire are distributed, with random sampling, and 394 valid copies are retrieved, with the retrieval rate 79%. The research results show significant and positive effects of 1. product development on product innovation, 2. product innovation on green marketing, and 3. product development on green marketing. According to the results to propose suggestions, it is expected to provide reference for green product development and green innovation in healthcare industry as well as experts and scholars' research on green product development and green innovation. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
41. Licensing a product innovation in a duopoly.
- Author
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Antelo, Manel and Bru, Lluís
- Subjects
LICENSED products ,TECHNOLOGICAL innovations ,CHANGE agents - Abstract
This paper studies the licensing of a product innovation in a duopoly by means of two-part tariff contracts composed of fixed-fee payments combined with per-unit or ad-valorem royalties. When the licensor is a firm within the industry (internal licensor), it licenses the innovation to its competitor by using a pure ad-valorem royalty, and welfare is reduced because the royalty has anticompetitive effects on market performance. On welfare grounds, fixed-fee predominates over per-unit royalty licensing, but has the disadvantage that firms sometimes fail to reach an agreement. A simple regulatory rule is then proposed for a second-best optimal policy on product innovation licensing. However, when the innovator is outside the industry (external licensor), it never uses ad-valorem royalties. Also evaluated is the value of the innovation for an internal and an external innovator, and licensing by both innovators under Bertrand competition. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
42. THE INFLUENCE OF CREATIVITY, PRODUCT INNOVATION, AND MARKETING STRATEGY ON INCREASING CONSUMER PURCHASING POWER PT. KAYA ILMU BERMANFAAT.
- Author
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Amelia, Tina and Cahjati Poetry, Roma Nova
- Subjects
PURCHASING power ,CONSUMERS ,MARKETING strategy ,CONSUMER attitudes ,CREATIVE ability ,STATISTICAL hypothesis testing ,NONPROBABILITY sampling - Abstract
This research aims to analyze the influence of the variables of creativity, product innovation, and marketing strategy on increasing the purchasing power of PT Kaya Ilmu Bermanfaat consumers. This research uses survey research, where research data is obtained from questionnaires distributed to respondents and is generally carried out by testing hypotheses. Research is conducted on PT. Kaya Ilmu Bermanfaat. The research approach used is a quantitative approach, where this research approach is carried out directly in the field, from the data obtained, then the researcher will carry out hypothesis testing using statistical analysis The population are consumers of PT Kaya Ilmu Bermanfaat. The sampling method used was nonprobability sampling with a purposive sampling technique so that a research sample of 100 respondents was obtained. The data analysis technique used is PLS-SEM. The research results show that creativity and innovation have a positive and insignificant effect on increasing consumer purchasing power partially. Meanwhile, marketing strategy has a positive and significant effect on increasing consumer purchasing power. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
43. The Influence of Entrepreneurial Orientation, Market Orientation, and Product Innovation on the Marketing Performance of Culinary MSMEs in Cirebon City.
- Author
-
Muhamad, Fadel, Shofiyaturrahmah, Zahwa, and Maulany, Soesanty
- Subjects
BUSINESSPEOPLE ,MARKET orientation ,SMALL business ,STATISTICAL hypothesis testing ,MARKETING ,INDUSTRIAL management - Abstract
This research was conducted with the aim to analyze the influence of entrepreneurial orientation, market orientation and product innovation on marketing performance in culinary MSMEs in Kesambi District. This research method uses quantitative research methods. The results showed that the first hypothesis was accepted, which means that entrepreneurial orientation has a positive and significant effect on the marketing performance of the Research. The results showed that the second hypothesis was accepted, which means that market orientation has a positive and significant effect on marketing performance. The results showed that the third hypothesis was accepted, which means that product innovation has a positive and significant effect on marketing performance. The results showed that the fourth hypothesis was accepted, which means that Entrepreneurial Orientation, Market Orientation and Product Innovation have a positive and significant effect simultaneously on marketing performance. Based on the results of the analysis that has been described regarding the influence of entrepreneurial orientation, market orientation and product innovation on the marketing performance of culinary MSMEs in the city of Cirebon, especially in Kesambi District, it is concluded that Entrepreneurial Orientation has a positive and significant effect on Marketing Performance. Market Orientation has a positive and significant effect on Marketing Performance. Product Innovation has a positive and significant effect on Marketing Performance. Entrepreneurial Orientation, Market Orientation and Product Innovation have a positive and significant effect simultaneously on marketing performance. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
44. Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective.
- Author
-
Bohlmann, Jonathan D., Stanko, Michael A., and Spanjol, Jelena
- Abstract
Strategies of incumbent firms have received considerable attention in marketing and across business disciplines, but findings regarding performance (dis)advantages and innovativeness are mixed. Prior studies on supply-side sources (factors internal to the firm) of incumbent inertia disadvantages are more prevalent than those on demand-side factors, which relate to a firm's customers and may explain potential incumbent advantages. We introduce an integrated demand-side framework to incumbent inertia, recognizing how the supply- and demand-side factors interrelate through learning mechanisms. On the one hand, incumbent firms learn and develop various routines and assets that influence their product strategies, typically reflecting inertia and incremental innovation. At the same time, customers learn about products in the market, forming preferences that reflect switching costs and network externalities (demand-side factors). Although an incumbent can gain advantages from demand-side effects, this could accelerate the onset of supply-side disadvantages. We present a set of research propositions that specify critical effects, and examine implications for incumbent strategies. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
45. The Influence of Product Innovation and Price Perception on Coffee Purchasing Decisions on the Aerocoffeenery Soreang Online Platform Application.
- Author
-
Ismara, Hernandi and Jaya, Rama Chandra
- Subjects
PRICES ,PERCEPTION (Philosophy) ,NONPROBABILITY sampling ,VALUE (Economics) ,COFFEE - Abstract
The purpose of this study was to determine the effect of Product Innovation and Price Perception on consumer purchasing decisions on the Coffee Online Platform Application Aerocoffeenery Soreang both partially and simultaneously. The population in this study were consumers and customers at Coffee Online Platform Application Aerocoffeenery Soreang, with a total of 100 samples. The sampling technique used in this study was a non-probability sampling technique. The method used in this research is Quantitative Method with the data collection technique used is interviews and distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with the SPSS program. The results of the study concluded that: (1) Product Innovation has a positive and significant influence on Purchasing Decisions. (2) Price Perception has a positive and significant influence on Purchasing Decisions. (3) In simultaneous testing, Product Innovation and Price Perception have a positive and significant influence on purchasing decisions for consumers and customers of the Coffee Online Platform Application Aerocoffeenery Soreang. The magnitude of the influence of Product Innovation and Price Perception is indicated by the Adjusted R Field value of 74.8% and the remaining 26.2% is influenced by other variables not examined in this study. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
46. How use of knowledge sources influences eco-innovation in the tourism sector through product innovation and/or process innovation.
- Author
-
Alos-Simo, Lirios, Verdu-Jover, Antonio J., and Gomez-Gras, Jose M.
- Subjects
- *
TOURISM , *TECHNOLOGICAL innovations , *COVID-19 pandemic , *BUSINESS enterprises , *QUESTIONNAIRES - Abstract
Although studies that analyze eco-innovation without differentiating among industries are proliferating, research has not yet identified the factors that lead to eco-innovation in tourism sector firms. Since innovation in general is nourished by access to knowledge sources and the intensity with which they are used, this study analyzes the effect of intensive use of knowledge sources on eco-innovation in the tourism sector. It also analyzes the possible mediating role of traditional orientation of the firm in product innovation and/or process innovation. We use two data sources: panel data from Spain’s National Statistics Institute on 199 tourism firms for 2011-2015 and primary data gathered from a set of 198 tourism firms collected separately via questionnaire in 2021 during the Covid-19 pandemic. The second dataset, which was collected independently of the first, aims to corroborate the results of the first in a different economic context and different firms. Our results indicate a significant distinction between product/service and process innovation. The findings show that that tourism firms rely on process innovation to implement eco-innovation, whereas product innovation has no influence in these firms in any of the years analyzed. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
47. The Adoption of AI in New Product Development: Results of a Multi-Firm Study in the US and Europe.
- Author
-
Cooper, Robert G. and Brem, Alexander M.
- Subjects
NEW product development ,ARTIFICIAL intelligence - Abstract
Overview Artificial intelligence (AI) is transforming all aspects of business, including new product development (NPD). Early adopters of AI for NPD are reaping substantial rewards, witnessing remarkable reductions in development timelines, and experiencing a more rapid pace of innovation. But what about the more typical firm? This article presents the preliminary results of a study of US and Central European companies, shedding light on the current state of AI implementation across 13 key AI applications in NPD. We found that companies studied have not yet fully embraced AI across any of these applications; 75 percent have failed to adopt AI for a single application; and "intention to adopt" for all 13 applications is quite weak. European firms are only marginally ahead of US firms. We conclude with important messages for management and offer six recommendations firms can use in their efforts to integrate AI into NPD. A note of caution: Companies will need to act quickly in their AI adoption efforts; otherwise, they risk losing out. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
48. IMPROVING MARKETING EFFICIENCY AND EFFECTIVENESS BY OPTIMIZING PRODUCT INNOVATION THROUGH E-COMMERCE MEDIATION.
- Author
-
Windiyani, Rini Revina, Zhafirah, Talitha, Rahmah, Salma Yulia, and Yusuf
- Subjects
MARKETING effectiveness ,BUSINESS partnerships ,ELECTRONIC commerce ,RECOMMENDER systems ,MARKETING ,BATIK - Abstract
This study analyzes the relationship between product innovation, E-Commerce, and marketing performance in Cirebon Regency's batik business actors. This study uses a quantitative research design with a Correlational Design to evaluate the relationships between variables. The results show that the majority of respondents in this study were consumers aged between 31-40 years (48%), followed by ages 41-50 years (28%), and ages 20-30 years (15%). However, it can be concluded that product innovation does not have a significant effect on marketing performance. It supports sustainable product purchasing through improved access, recommendation systems, and environmentally friendly packaging. It also helps batik businesses to improve their feasibility, cultivate strategic partnerships and increase their contacts with customers and suppliers. Therefore, it is becoming very important for business owners to improve marketing performance and understand how Ecommerce works as a communication tool, marketing and how they can significantly grow their business. [ABSTRACT FROM AUTHOR]
- Published
- 2024
49. The state of the art of innovation management: insights from a retrospective review of the European Journal of Innovation Management.
- Author
-
Bamel, Nisha, Kumar, Satish, Bamel, Umesh, Lim, Weng Marc, and Sureka, Riya
- Abstract
Purpose: Innovation goes beyond creation, concentrating on enhancement, which is essential for advancement. Since 1998, the European Journal of Innovation Management (EJIM) has been a leading forum dedicated to thought leadership and research on the advances in innovation management. Given that EJIM has run over two decades, the time is now opportune to reflect on the journal's contributions to innovation management. Thus, this paper aims to retrospectively review the productivity, impact and knowledge of innovation management research in EJIM. Design/methodology/approach: This paper adopts a bibliometric methodology to engage in a retrospective review of EJIM. The bibliographic data of 757 papers published in EJIM from 1998 to 2021 were retrieved from Scopus and analyzed using performance analysis and science mapping techniques. Findings: The productivity (publication) and impact (citation) of innovation management research curated by EJIM have grown prolifically over time. Though EJIM operates with a European title, the journal receives and publishes contributions worldwide (e.g. Asia, Europe, North America, South America and Oceania). Noteworthily, the knowledge of innovation management research in EJIM can be divided into four categories: basic themes (general), which comprise innovation, open innovation, new product development and product and process innovation; motor themes (well-developed), which consist of organizational culture and innovation and leadership and creativity; niche themes (very specialized), which include dynamic capabilities and business model innovation; and emerging or declining themes (weakly developed or marginalized), which is made up of research and development (R&D) and green innovation. Originality/value: This paper offers a seminal retrospection of EJIM and the journal's productivity, impact and contribution to innovation management. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
50. The Influence of Product Innovation, Brand Image, and Brand Trust on The Puchasing Decisions (Studi Literature).
- Author
-
Mangalindung, Giovani Huiser and Hendayana, Yayan
- Subjects
BRAND loyalty ,BRAND image ,HISTORICAL analysis ,LIBRARY research - Abstract
The research objective is to determine the effect of product innovation, brand image, and brand trust on purchasing decisions. The problem studied is the intense competition between product in Indonesia. This research study uses the qualitative based on literature and library research approaches. Theoretical and historical analyses are used to understand purchasing decisions. Product innovation, brand image, and brand trust play and important role in purchasing decisions. This study also describes theoretical measurement elements for future research to describe, explain, and measure purchase decision based on theoretical research. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
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