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Environmental literacy about how to manage that can be accessed through digital media is the object of research need for information is the main reason for respondents to access content in the educational videos on waste management through social media. Research goals is to find out whether the educational movement through social media can influence housewives to manage their kitchen waste better. This is quantitative research to examine more deeply the behavior of housewives in managing their kitchen waste, as well as what their needs are related to social media content that contains information about kitchen waste management. Furthermore, the results of this study can be used to develop a social media content model to educate housewives in utilizing kitchen waste as an environmental sustainability movement. [ABSTRACT FROM AUTHOR]

This study discussed about the gamification strategy implemented by e-commerce platform in Indonesia, Shopee to improving their customer loyalty. Gamification is one of the methods in Marketing Public Relations that aimed on increasing customer loyalty of Shopee’s marketplace. This study measures the effectiveness of gamification strategies to improving Shopee’s customer loyalty. The theory used is customer relationship management theory. The method used is quantitative research. Using survey research design. The results of the study stated, there is a direct influence between gamification strategies on customer loyalty. The use of Shopee games’s gamification strategy implemented by Shopee’s Marketing Public Relations has the potential to increased the customer loyalty in Shopee’s marketplace users located in Malang effectively by 77.8%. It was concluded that the gamification strategy has been quite effective on giving a significant impact to increased the loyalty of Shopee customers, especially Shopee users aged 16-30 years in Malang. [ABSTRACT FROM AUTHOR]

Event management is an activity to organize an event an event from the very beginning and arrange it with some parties. Event organizer as professional organizations need to design event strategies according to the character of target market of each event organizer. Expanding of event industry as part of creative economy sector has tight competition and has some challenges in current situation. Research goals is to find out integrated channel model as business strategy for event organizer. This is qualitative research to explore business strategy applied for event organizer industry in current situation. Research informant were determined purposively who are event organizer business owners in Malang, which consisted of wedding organizer owner and event organizer. Primary data collection was obtained by in depth interview. This study showed that integrated channel model to develop growth in business strategy though innovation in hybrid and online event. Furthermore, the result of this study can be used to develop transformation for event creative industry through model integrated channel event management. [ABSTRACT FROM AUTHOR]