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This study aims analyze the Effectiveness of Digital Advertising on Interest in Buying Entrance Tickets among Generations Y and Z, in Penglipuran Village Bangli, Bali. The research uses quantitative methods, the data collection tool uses a survey method with questionnaires as an instrument, the sample is calculated by the Slovin formula to 100 tourists who visitv to the Penglipuran Tourism Village. The data collection technique was carried out using a Likert scale and analyzed using SPSS. The testing technique of this study included a test of the validity of the results which had values in the range of 0.572-0.798 for the variable x and 0.704- 0.924 for the variable y. The reliability test had Cronbach's alpha value for the variable x. is 0.810 and the y variable is 0.912. This study concludes that digital advertising has a positive and significant effect on buying intention and has a significant influence and can attract Generation Y and Z's interest.Then, the most effective promotion in attracting interest on buying entrance tickets to the tourist village of Penglipuran Bangli, Bali are digital advertising on Instagram, YouTube, and online advertising. [ABSTRACT FROM AUTHOR]

According to Law no. 10 of 2009 concerning Tourism, Tourism is a variety of tourist activities and is supported by various facilities and services provided by the community, businessmen, government and local governments. One of the tourism areas that Indonesia has is Taman Mini Indonesia Indah Tourism. During the current pandemic, the level of tourism visits in Indonesia, especially in the Taman Mini Indonesia Indah tour, has decreased quite significantly. This study aims to determine how the economic impact on the Taman Mini Indonesia Indah Tourism Object, to know the comparison of the income of traders before and after the New Normal Era at Taman Mini Indonesia Indah Tourism Object, and to find out who is affected by the economy at the Taman Mini Indonesia Indah Tourism Object. The method used is a qualitative and quantitative approach (Mix Method). Quantitative data were obtained through questionnaires and qualitative data were obtained through in-depth interviews using interview guides and field observations. Techniques in determining research respondents using cluster accidental sampling. The results showed that most of the employees and traders in the Taman Mini Indonesia Indah tour experienced an economic decline. [ABSTRACT FROM AUTHOR]