1,892 results on '"Qualitative marketing research"'
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2. Money you could touch: cash and psychological ownership
3. Developing artificial intelligence enabled Marketing 4.0 framework: an Industry 4.0 perspective
4. How indigenous spiritual beliefs shape health-related consumption rituals: shipibo health rituals to tackle covid-19
5. Consumer embarrassment in an emerging market retail context: a qualitative investigation
6. Ideological capacities in consumer communities: an exploration of the “presenteers” tribe
7. Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans
8. The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands
9. The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT)
10. Unpacking product design awards: a qualitative inquiry into consumer perceptions and responses
11. Ways to relieve anxiety: Chinese consumers’ perceptions of paid digital knowledge products
12. Women empowerment: challenges and opportunities for sustainable development goals
13. Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace
14. Corporate social responsibility communication after COVID-19: what values for practical implementation of the SDGs?
15. Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability
16. Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution
17. The retail wellnesscape: conceptualizing consumer wellness in a health food retailing context
18. Guest editorial: Paving the way for the SDGs implementations: new consumption and marketing models in post-pandemic context
19. Food safety and consumption of fruits and vegetables at local markets: a means-end chain approach
20. Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review
21. Transforming practices of co-creating values in a contemporary art exhibition
22. Activity focus groups – a discursive, practical and social method for studying consumption practices
23. Exploring the evolution of consumer attitude from followers to brand enthusiasts: an experiential learning perspective on social media
24. Humanistic corporate accounts on social media: exploring identity construction and authenticity management
25. Virtual influencer marketing: a study of millennials and gen Z consumer behaviour
26. Ideas that resonate: how ideology drives consumers’ firm-supportive market shaping
27. Editorial: Introductions to the new editorial team and our ambitions for QMR
28. Global corporate reputation: a projective qualitative approach from a customer perspective
29. Consumers expectations toward luxury brands websites: a qualitative analysis through the lens of personal and interpersonal motivations
30. An exploratory study on emotional consequents of visceral food pleasure
31. “Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”
32. Turning the invisible into the visible: exploring consumers’ perceptions towards sustainable water consumption
33. Advertising to Gen-Z college students with memes? A focus group study
34. Listening to unheard voices: exploring salespeople’s perspectives on the value of corporate heritage
35. Friend or Foe? A mixed method analysis of YouTube users’ replies to top comments of femvertising
36. Dynamics of user-generated content and service failure recovery: evidence from millennials
37. Exploring new-product selling challenges in the FMCG sector: a qualitative method approach
38. Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?
39. Projecting complex categories: biodynamic wine producers’ online identity
40. Financial inclusion and the financial and economic development: review of the literature, evidence gaps and the road ahead
41. A framework to improve retail customer experience: a qualitative study exploring the customer journey
42. Developing internal marketing strategies for measuring and managing employee-based brand equity
43. Promoting brand gratitude through unique emotional connection: a qualitative study
44. Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study
45. Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India
46. Typology of e-commerce shoppers: the case of COVID-19
47. Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach
48. Modelling of consumer challenges and marketing strategies during crisis
49. Destination branding through social media: juxtaposition of foreign influencer’s narratives and state’s presentation on the event of Pakistan Tourism Summit 2019
50. Impact of the pandemic on social media influencer marketing in fashion: a qualitative study
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