Search

Fans are, more often than not, individuals who focus all their attention and energy in a specific direction. Fans don't leave the TV, no matter what happens. They defend their favorites at all costs. And when a fan is present, anything can happen. In the paper "Maintaining Fan Engagement in Cases of Low Sports Performance", we provide a brief overview of the concept of sports fans, the unexpected influence they can have over a team or club, and we conclude the article with a small survey conducted among a group of fans to determine if there are any changes in their behavior when their favorite team or athlete experiences periods of reduced performance. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology. The concept of customer experience is multidimensional, analysed from various perspectives, and with distinct valences in different industries. Based on the stimulusorganism- response (S-O-R) approach, we proposed a model in which customer experience in fintech is the result of customer’s evaluation of the stimuli proposed by fintech companies. Using partial least squares equation modelling (PLS-SEM), we tested a series of hypotheses and validated the proposed model. The results showed that perceived value, customer support, assurance, speed and perceived firm innovativeness are positively related to customer experience in fintech. In turn, customer experience is positively associated with loyalty intentions of the customer. Our paper contributes in identifying the dimensions, the determinants and the outcomes of customer experience in fintech, while from a managerial perspective, we demonstrate how fintech companies must integrate customer experience in their business models. [ABSTRACT FROM AUTHOR]

Today, millions of people practice a wide range of sports, either professionally, to maintain their health or simply for hobby or fanaticism towards a particular discipline or team. Sport is part of a healthy life no matter how old you are - for children, however, it is much more important. The importance of sport cannot be described but in a few words. It is a fairly broad topic that requires quite a lot of attention from us. In today's society that is moving towards a more sedentary lifestyle, there is a greater need for the daily level of activity to increase at any time. As a market product or service, designed to satisfy a need or desire of the consumer, sport is very special, due to the unique combination of its body and soul components. In our paper we aimed to describe the types of fans and the reasons that determine them to become fans of a certain sports club or a certain athlete, a brief description of the technologies that contributed to strengthening the connection between fans and clubs, and the presentation of the main ways to which aims at creating and nurturing the fan experience. [ABSTRACT FROM AUTHOR]

This study aims to analyze the employability of graduates of the Faculty of Physical Education and Sports, University of Craiova, from 2015 to 2019. The research involved the analysis of questionnaires completed by students one year after graduation and includes relevant information about the desire to further studies, the job currently occupied and the field of activity, the impact of the instructive-educational process and its relevance on employability and satisfaction with the chosen career. Some of the directions of action were outlined to improve the identified weaknesses regarding the increase of the attractiveness towards the chosen field of study, as well as the maximization of the chances of finding a job following the academic course and personal and external needs of the labor market. [ABSTRACT FROM AUTHOR]

Copyright of Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae is the property of Babes-Bolyai University, Cluj-Napoca, Romania and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Gymnasium: Scientific Journal of Education, Sports & Health is the property of Alma Mater and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae is the property of Babes-Bolyai University, Cluj-Napoca, Romania and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Brands, as economic entities, are an integral part of our visual culture today. In the last period, the specialized literature dedicated to the construction of brands has undergone not only a true flowering, but also a radical change of direction. The branding process and the actual role of the brand, with its traditional meaning, have become subject of constant redefinitions and explanations. We can say that nowadays, the brand has become a topical concept, regardless of the field in which it operates, being a starting point for big companies, sports teams, different products to develop their future development strategies, thus becoming an element which is increasingly attracting the attention of marketing specialists. In the paper "How to create a sport brand: Sport Club Municipal Craiova" we initially sought to present the theoretical aspects of the brand term, the marketing strategy it is based on, the impact that the branding has on consumers or fans through the promises they make. In the second part we present an analysis performed on the sports club SCM Craiova, gathering information about the activity of the club, but also a survey conducted among the fans to know their opinion about the brand built within the club. [ABSTRACT FROM AUTHOR]

Branding has always been a complex topic. Everyone uses the term "brand", but very few manage to define it clearly. The brand has its distinct personality. Companies create products and register trademarks, but consumers build brands. The products can be copied and replaced, but the brands remain unique. They can get old but the authentic brand is eternal. Products become instantly useful, but brands become appreciated over time. A brand must be clear, reliable, and credible to both consumers and team members. When it comes to a brand we have to think about the following aspects: what are the physical and psychological attributes through which they express their personality? The paper aims to present theoretical aspects regarding the notions of the brand and the consumers' perception of sports products and services, with practical examples from the activity of Sport Club Municipal Craiova. [ABSTRACT FROM AUTHOR]

Copyright of Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae is the property of Babes-Bolyai University, Cluj-Napoca, Romania and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems. Emotions are the ones that lead sports fans to continue to support their favorite athletes and teams. Over the centuries, sports events have evolved into billions of dollar industries through large investments from corporations who want to associate the brand with a team or athlete. Most people, when they hear branding or branding, think about logos, but branding is much more than that. A brand has DNA, personality, identity, and so on. Brand is the essence of the product, and the logo is a small part of this complex set of elements. This paper aims at presenting some theoretical elements on the link between branding and sport, describing the branding process, the strength of the personal brand, trying to explain the reasons for choosing an athlete as an influencer for a particular brand. The paper is structured on several sections. The first section presents the concept of branding, the importance of branding in sports and the reasons why athletes are chosen to represent some of the world's largest brands. The following section presents the study carried out in this paper, the methods used and the results obtained. The last part of the article outlines the conclusions, limitations and suggestions for future work. [ABSTRACT FROM AUTHOR]

In the general sense, ethics is the philosophical discipline that aims to present a justification or evaluation the moral of different rules, motives, intentions, beliefs or activities. Evaluation and formulated standards are applied to procedures in relation to other persons and the person as such. The main purpose of ethics is that of raising the level of morality and therefore the aspiration to eliminate a variety of negative behaviors. All moral principles must be communicated from an early age both by parents and by educational institutions. Game and sport respond to deep human needs and play an important role in all societies and communities cultures. No other activity has so much force and energy to mobilize and bring people across barriers cultural, linguistic or professional. Sport is not a luxury for any society, but rather an important investment in the present and the future of a nation. The term "aggressiveness in sports" has been commonly used to define a range of different behaviors: violent outbursts, beating, aggressive attacking player in football, aggressive hitting of an opponent. In sports psychology, aggression is attributed to any intentional behavior to injure another individual or object by verbal or physical means. [ABSTRACT FROM AUTHOR]

A brand image is a set of associations, usually organized in a significant way. An association and an image are both perceptions that reflect or not an objective reality. The fundamental value of a brand name is often its set of associations - more precisely their meaning for the people. Associations are the basis for purchasing decisions and loyalty to the brand. There is a wide range of possible associations and a variety of ways in which they can provide value. A brand refers to how a product, service or company is seen in the minds of consumers. Every brand is seen in a certain way by consumers. Note that such a perception can be both negative and positive. Brands can include a product, service or company, but also a state, a person, an event or even a building. In some cases, no logo or slogan is needed, identity is something else. Associations are not just present, they also have some power. A link with a brand will be stronger if it relies on many experiences or exposures to communication, unlike a smaller number of experiences. It will also be stronger when supported by a network of other links. The present paper aims to present some theoretical aspects regarding the brand associations specific to the sports clubs and the way they lead to the increase of the notoriety, with practical examples from the activity of the organization. [ABSTRACT FROM AUTHOR]

Governance structure of nonprofit sports organizations involves three elements: the board, the governing board, and one or more subcommittees. The administrative board is made up of individuals or organizations registered as members, which have the right to vote on their membership status. Members of a nonprofit sports organization may include individual players or athletes, coaches, officials, administrators or other individuals. The governing board is responsible for making decisions during a mandate on behalf of the council and non-profit sports organizations. The governing board acts as the main forum of government where most organizational decisions are taken. In order to complete the objectives of governing, most non-profit sports organizations operate a system of subcommittees. The debt of the subcommittee is to focus on specific issues such as technical rules of committees, developing the training, financial management, human resources management or commercial business. Governance structures of nonprofit sports organizations were designed and analyzed extensively from three different perspectives: organizational theory, models of governance and inter-organizational relations. Each of these perspectives provide useful ways to consider the significant and recurring problems in the governance structure of nonprofit sports organizations. The organizational theory confirms that bigger organizations have become more formal, with several roles and departments of specialists and several levels of management in comparison with smaller organizations. [ABSTRACT FROM AUTHOR]

The paper presents the phenomenon of whistle blowing in the public sector and tries to explain its complexity. The concept has different significance in various countries, some of them perceive the phenomenon and whistle blowers as moral, and others have an opposite image. The article will present the concept, the regulation and procedures from different countries, in order to protect those involved, with a focus on Romanian case. We also analyzed the connection between encouraging or discouraging whistle blowing and the level of ethics in a public institution. There are a lot of questions in the professional literature we tried to give an answer to, making an exploratory research. We presented in the paper our perspective regarding this phenomenon and how it should be integrated in the management of a company or public institution, ensuring a higher control on it. [ABSTRACT FROM AUTHOR]

In this paper we conducted a survey to identify the ethics of the managers of sports clubs in Romania. Managers of sports clubs are those who are called upon to ensure the climate conducive to sports performance, in terms of ethics. The objective of the study was to assess the ethical levels of the managers from Romania. The study aims to analyze some ethical issues, such as: violence in sports, discrimination, use of prohibited substances and methods for increasing performance, results rigging, financial engineering, environmental degradation, exploitation of young people and encouraging victory at all cost. The work methodology involved a questionnaire-based study among six managers from three municipal clubs in Romania. The results show that ethical managers in Romania are high, respecting the ethics of both sports and management. [ABSTRACT FROM AUTHOR]

Copyright of Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae is the property of Babes-Bolyai University, Cluj-Napoca, Romania and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Public funded sport clubs are facing tough times with the crises, due to the fact that their resources decrease significantly. Also the private resources are becoming scarce. In this condition the survival of the clubs is a major challenge. The motivation of athletes and stuff must be maintained and the managers must find resources to finance the participation in sport competitions. We detailed our analysis at Clubul Sportiv Municipal Craiova and we found that the key to performance in difficult times is to increase cooperation, to optimize expenditures and to create partnerships with well established sport organizations. [ABSTRACT FROM AUTHOR]