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[要約]本稿では，１９９０年代以降急激に市場規模が縮小している陶磁器産業において，相対的に出荷額の縮小幅を抑えることに成功し，結果，市場シェアを増加させている波佐見焼産地の分業構造の変化を分析する。とりわけ，明治期から昭和５０年までの期間に生じた産地内の分業構造の変化を生み出した要因を探求する。これにより，産地内分業構造が産地間関係の影響を受けて形成されていること，および，産地内企業が果たす機能によって産地に対する認識が異なり，異なる戦略が形成されることが示唆された。[Abstract] In this research we analyze the restructuring of regional specialization in the Hasami porcelain production area which was successful to relatively curb the decline in its shipment volume and consequently increased its market share under the circumstances which the market size of Japan’s porcelain industry has shrunk since the 1990s. In particular, factors facilitating the restructuring of regional specialization in the porcelain production area during the period from 1868 to 1975 are to be explored. Through this exploration the following two points are suggested. First, the regional specialization in question is formed primarily by the influence of relationships with other porcelain production areas. Second, different strategies are formed in individual firms within the porcelain production area since they have different perceptions about the said area due to the differences between the functions that they perform.