1. CARACTERIZAÇÃO DA PROTEÇÃO MARCARIA DO AGRONEGÓCIO BRASILEIRO: uma visao com base em dados do inpi.
- Author
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José Castro, Maria, Rodrigues Tapajós, Sidney, Stellato Filho, Petrojanes, and Belmino dos Santos do, Joao Antonio
- Abstract
The present work sought to analyze, based on data from INPI, the status of requests for trademark registrations related to the Agribusiness sector. The Brand of a product or service aims to take the name of the company to the market and as such it translates into valuable assets for organizations contributing to their social recognition and economic growth. The research consisted of the following aspects: segments that registered the most Marks, type of presentation of the brand, nature of the brand, ownership, status of the records and annual evolution of the records. The results show that, for the analyzed period (1998 to June 2017), 549 trademark applications were found for the researched segment, of which 89,80% were made by legal entity, as regards the sectors of Trade in inputs With 40.25% of the requests, Advertising and general communication with 12.39%. Regarding the nature of the brands, the Service Marks represent 76.87% of the processes and as regards the presentation to Mista, it concentrates 79.42% of the requests. [ABSTRACT FROM AUTHOR]
- Published
- 2019