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The increasingly rapid development of the business sector in the era of digitalization has an impact on increasingly tight business competition, especially in the city of Pekanbaru. This requires business actors to be able to compete and attract the attention of consumers to be interested in buying products so they are not left behind. One way that business actors can do to face the increasingly competitive competition is through the formation of a positive brand image and the utilization of social media Instagram as digital marketing which is expected to influence consumer buying interest. The aim of this study is to analyze the influence of brand image and social media Instagram on consumer buying interest. Simple random sampling was used as the sampling method of this research by taking data through questionnaires from 120 respondents. SEM (Structural Equation Model) in AMOS 26 was used to analyze the data. The analysis results show that brand image and social media Instagram significantly influenced consumer buying interest. In addition, it was also found that social media Instagram significantly influenced brand image.

Masyarakat dusun napan mayoritas bekerja sebagai petani dan buruh tani. Penduduk perempuan usia produktif >50% yang tidak memiliki pekerjaan tetap dan hanya menjadi ibu rumah tangga. Dengan demikian penting dilakukan pemberdayaan masyarakat dengan budidaya tanaman sayuran dengan teknik vertikultur dan pembuatan pestisida nabati untuk meningkatkan ketahanan pangan keluarga sebagai salah satu upaya untuk memberdayakan masyarakat, baik komunitas maupun secara kelembagaan. Tujuan pengabdian ini adalah 1) Meningkatkan pengetahuan masyarakat tentang proses pembuatan vertikultur dalam upaya pemanfaatan lahan pekarangan, 2) Meningkatkan pengetahuan masyarakat tentang proses pembuatan pestisida nabati. Metode pelaksanaan meliputi observasi kondisi lahan pekarangan masyarakat lokal, sosialisasi rencana kegiatan dengan masyarakat sasaran, persiapan alat dan bahan, pelaksanaan kegiatan pemberdayaan dan evaluasi kegiatan. Kegiatan sosialisasi pembuatan vertikultur dan pestisida nabati ini terlaksana dengan persentase 90%. Peserta yang mengikuti kegiatan pembuatan vertikultur dan pestisida nabati sudah mengetahui dan mampu untuk menciptakan kemandiriaan kebutuhan rumah tangga menanam tanaman dengan teknik vertikultur dan membuat pestisida nabati yang aman bagi lingkungan

Tujuan penelitian ini adalah (1) Mengetahui karakteristik dari petani sagu di Desa Tanjung. (2) Mengetahui peran kearifan lokal dan bentuk kearifan lokal yang masih ada di Desa Tanjung dalam menangani kebakaran lahan gambut. (3) Mengetahui upaya-upaya yang dilakukan untuk mempertahankan kearifan lokal dalam menjaga kelestarian lahan gambut. Metode penelitian yang digunakan adalah metode survey dengan bantuan kuisioner yang telah disiapkan. Populasi pada penelitian ini berjumlah 120 orang petani dengan sampel berjumlah 30 orang petani. Teknik pengambilan sampel yang digunakan adalah teknik Purposive Sampling. Analisis data yang digunakan adalah analisis deskriptif untuk menjawab tujuan penelitian. Hasil penelitian menunjukkan karakteristik petani sagu dan peran kearifan lokal di Desa Tanjung berjalan dengan baik. Kearifan lokal yang terdapat didalamnya mulai dari proses budidaya tanaman sagu hingga penanganan kebakaran lahan gambut, serta berbagai upaya yang dilakukan guna mempertahankan kearifan lokal mulai dari apek ekologis, sosial budaya dan ekonomi.

Penggunaan teknologi komunikasi dan informasi (TIK) tidak dapat dapat dipungkiri dapat mempercepat arus akses informasi dan komunikasi di masyarakat, termasuk petani. Oleh karena itu tujuan kegiatan ini adalaha meningkatkan pengetahuan petani dalam menggunakan aplikasi pemasaran produk pertanian. Peserta kegiatan penyuluhan ini adalah petani hortikulitura yang menanam komoditi ubi kayu, timun, pepaya. Kegiatan ini dilakukan dalam bentuk penyuluhan penggunaan aplikasi pemasaran online (Pak Tani Digital) di Desa Bukit Lingkar. Hasil dari kegiatan ini telah mampu meningkatkan pengetahuan dan keterampilan petani dalam menggunakan aplikasi pemasaran online. Diharapkan pemasaran produk pertannian lebih luas dengan harga yang lebih bersain, sehingga dapat meningkatkan pendapatan petani. Perlu pembinaan lebih lanjut supaya petani benar-benar dapat menggunakan aplikasi dalam pemasaran produk pertaniannya.

Peatland fire is a condition where peatland is hit by fire, causing damage that causes economic and environmental losses. One of the efforts to prevent peatland fires is through social capital. The purpose of this study was to find out the programs carried out by the government with the Fire Care Community (MPA) in peatland management and to analyze the social capital of the community in efforts to prevent peatland fires. This research was conducted in Kundur Village, Tebing Tinggi Barat District, Meranti Islands Regency. The number of respondents in this study was 60 people obtained using the purposive sampling method. The data that has been obtained is then analyzed using qualitative methods with descriptive analysis and quantitative analysis with average analysis. The results of the study show that the programs carried out by the government and the community are establishing a Fire Care Community (MPA), processing peat water to obtain clean drinking water through the Pamsimas program, the government also socializing fire prevention which is one of the efforts to prevent land fires. peat in Kundur Village, and the Sago-Based Pilot Project program. The analysis of social capital shows that MPA members are still not optimal in implementing ancestral values ??in Kundur Village, for example, it can be seen that in terms of interests there are still some MPA members who prioritize personal interests, compared to common interests in efforts to overcome land fires in the village. Kundur, for example, when the meeting schedule was held, some MPA members were not present and preferred to work taking care of their agricultural land. Furthermore, there are still MPA members who feel they have been treated unfairly in giving their opinions, and finally the lack of proactive action by MPA members in carrying out programs related to efforts to overcome land fires in Kundur Village.

Urban farming adalah salah satu solusi sistem pertanian di kota, karena saat ini terjadi penyempitan lahan kosong akibat pembangunan di perkotaan. Tujuan utama kegiatan pertanian perkotaan adalah untuk menjaga ketahanan pangan keluarga. Kegiatan urban farming dilakukan dalam dua bentuk kegiatan yaitu warung hidup dan budikdamber (budidaya ikan dan tanaman dalam ember). Penerapan dilakukan melalui sosialisasi budikdamber yang terdiri dari ikan lele dan tanaman kangkung serta melalui kegiatan pembuatan warung hidup dengan memanfaatkan perkarangan rumah warga dan yang lebih difokuskan pada tanaman-tanaman yang sering dikonsumsi oleh keluarga dan mudah untuk dibuat dalam bercocok tanam. Masyarakat sangat antusias dalam mengikuti kegiatan ini, dan telah menerapkan membudidayakan sayuran di pekarangan dan membuat budikdamber

MSMEs are a fairly hard hit effort during the pandemic. Therefore, increasing the business capacity of MSMEs needs to be done to revive MSME businesses to compete and increase the income of business actors. The purpose of this activity is to increase the business capacity of MSMEs in Labuh Baru Village East of Pekanbaru City. Two activities carried out to achieve the goal are (1) Training in making cassava leaf nori, which is a contemporary food with easily available raw materials, and (2) Socialization of business legality management such as P-IRT needed for MSMEs so that their products can be accepted by the market. This activity is integrated with the activities of students of Riau University, this activity has been able to increase the knowledge and skills of participants about the manufacture of cassava leaf nori and business legality (P-IRT). It is expected that this activity will be able to increase the capacity and income of MSME actors in Labuh Baru Village East of Pekanbaru City.

Penelitian bertujuan melihat karakteristik petani, pola penjualan padi, tingkatkepuasan dan harapan petani terhadap tauke, dan hubungan antara karakteristik petanidengan tingkat kepuasan dan tingkat harapan terhadap atribut tauke. Metode pengambilansampel simple random sampling. Hasil penelitian menunjukan umur petani produktif,pendidikan sedang, pengalaman berusahatani tergolong lama, jumlah tanggungan keluarga 3sampai 4 jiwa, produksi padi > 2.500-3850 Kg, luas lahan tergolong sempit, pendapatan kotorpetani >Rp3.500.000/bulan, pengeluaran Rp>2.500 .000 sampai Rp3.500.000. Petanimenggunakan jasa transportasi padi untuk mengangkut padi dari sawah ke heller. Tingkatkepuasan petani terhadap tauke cukup baik, dan tingkat harapan petani terhadap atribut taukecukup berharap. Karakteristik dengan tingkat kepuasan petani, pendidikan berhubungandengan kelemahan dengan hubungan kekerabatan, pengalaman berusahatani berhubungandengan lawan kelemahan dengan hubungan kekerabatan pengalaman berusahataniberhubungan dengan kelemahan dengan saran teman, hubungan searah dengan saranteman. Hubungan para petani dengan harapan, luas lahan yang berhubungan dengan harga,pengalaman berusahatani berhubungan dengan arah lemah dengan memberikan kredit,berhubungan dengan arah berlawanan dengan hubungan lemah terhadap hubungankekerabatan, berusahatani petani berhubungan dengan arah lemah terhadap hubungankelemahan. hubungan kekerabatan dan saran.

This research aims to determine the internal characteristics and external characteristics of the palm oil independent smallholder farmer and communication process (elements of communication) in Bagan Sinembah district, Rokan Hilir Regency. Bagan Sinembah district is a district in Rokan Hilir Regency, where the population of palm oil is cultivated. Therefore, it is necessary to analyze the characteristics of internal and external palm oil independent smallholder farmer as well as the process of communication using the survey method, selection of samples with purposive sampling methods and analysis tools Likert scale and Descriptive analysis. The results showed that the internal characteristics and external characteristics of oil palm farmers in Bagan Sinembah District, Rokan Hilir Regency are in high category (good). While the communication process in this research is seen from the elements of communication consist of extension, group chairman and management of KUD as communicator; The message is about oil palm cultivation techniques, market prices and so on which are summarized in the agribusiness system; Media used for face-to-face meetings (lectures and discussions); Farmers as communfishes; The effect of increasing knowledge, belief and behavioral change; The feedback gained is that the farmer understands with the information provided and applies the information in his venture; Physical environment namely the village hall, APKASINDO office and oil palm plantation land owned by the farmer.

The purpose of this study is to describe the characteristics of individual rubber farmer self-help pattern in Lubuk Terentang Village and analyze the relationship between individual characteristics of farmers with communication networks in spreading farming information. Gunung Toar is a district famous for its rubber plantations which can be seen from the consistency of its farmers in producing and marketing their products through rubber auctions. most related to the communication network of farmers formed in the progress of rubber farming in the Lubuk Terentang Village. This research was conducted using snowball sampling to find the actors involved. Furthermore, the actors involved are measured by three communication network indicators namely local centrality, global centrality and togetherness. The next, individual characteristics are tested with Spearman Rank correlation. The results of this study describe the age of farmers in the category of capable and educated, have family dependents and experienced in difficult fields, land area and the level of moderate category of cosmopolitan. While the intensity of counseling, the accuracy of extension channels and the number of sources of information are in the high category. The characteristics of individual farmers who have a relationship with communication network indicators are age, education, family responsibilities, farming experience, land area, cosmopolitanism, intensity of counseling, accuracy of extension channels, and the number of sources of information.

A website is a whole web page that contains enormous information contained in a domain. Information on the web is presented on a web page which is formed from a collection of text, graphics, images, sound, and video. The purpose of making a website is to facilitate an agency, organization, and so on in containing information that can be accessed by the public at large. With the development of information technology, Indragiri Hulu District, in general, Bukit Lingkar Village, can access and find out the expected information about the village. Therefore we tried to design a Village Administration Website which later on the website will contain information about the Village and Village information in Bukit Lingkar Village and provide community training on how to use the website. In the process of creating and training this website, there are several activities carried out such as training on creating websites for Kukerta students, training for village government administrators in managing the website to launching the website. This activity starts with a vulnerable time from July to August 2020.

The website can be a center of information and communication for them. It is accelerating the flow of information and communication on oil palm growers. The purpose of this service activity is to create an android-based KUD website which contains information about cooperatives and information about oil palm plantations. Community service activities are carried out in Bukit Lingkar Village, one of potential villages in oil palm. In this village, an oil palm village cooperative with the name KUD Milik Bersama has also been established which is a partner in this activity. Activities are integrated with the Student project. Implementation of training activities is socialization and discussion activities. then practice making websites, assistance and coaching. The technical implementation of the activity is a combination of offline and online meetings. It is because Covid 19 pandemic. The implementers in the field are students. The results of this activity include the formation of a cooperative website with the name http: //www.koperasi kudmilikbersama.com, increasing farmers' knowledge and skills regarding media use, including a website with information related to oil palm farming. The establishment of a website manager, which is equipped with a website module.

In Riau Province, the majority of community farming is oil palm gardening. But at present, the market mechanism causes the price of palm oil purchased from the population to be very low. In the Village of Kiyap Jaya, Bandar Sei Kijang District, planting of palm trees has begun in between the oil palm plants which were pioneered by one of the oil palm farmers. The location is in Lubuk Ogung Village, which is adjacent to Kiyap Jaya Village and has not yet cultivated sugar palm plants to develop sugar palm centers in Lubuk Ogung Village. The target communities of village development activities are villagers including small-scale oil palm farmers who own oil palm or yard plots. Community service activities consist of contacting village officials and material preparation; preparation of Human Resources (farmers) with the formation of four groups of sugar palm farmers; land allocation; theoretical training and technical practice of seedling and cultivation of palm trees and nursery and hatchery activities and planting of palm seeds in the prepared land location. The benefit of the activity is that the farmer understands the economic prospects of sugar palm products that are very high so that they have the motivation to pursue sugar palm seedlings and planting; farmers have the ability to breed and cultivate sugar palm plants, and the farmers carry out the practice of seed seeding in groups to become high quality and economically valuable palm saplings. The implementation of the activity was considered successful.

In order to encourage rubber agribusiness activities, farmers need adequate information and reliable sources of information to achieve their goals. To meet information needs, farmers develop communication networks between farmers and their actors. This research aims to describe the sociogram of the communication network of rubber farmers in self-help patterns,and analyze the relationship between farmer characteristics and communication networks.This research conducted in Batu Bersurat Village XIII Koto Kampar District. The method used in this research is the census method and the study respondents were taken as many as 42 farmers. The results of this research indicate that the structure of the communication network formed in rubber farmers approached the radial personal networkstructure .Based on the correlation test results indicate that the characteristics of rubber farmers related to locall centrality are, extent of land tenure, cosmopolity, intensity of counseling, and number of sources of information. Correlation test results indicate that the characteristics of rubber farmers related to globall centrality are level of education, extent of land tenure, cosmopolity, intensity of counseling, and number of sources of information.Correlation test results indicate that the characteristics of rubber farmers related to betwenness are extent of land tenure, cosmopolity, intensity of counseling, and number of sources of information.

Kabupaten Kepulauan Meranti adalah salah satu pusat produksi sagu terbesar di Provinsi Riau. Sagu dapat dikembangkan menjadi gula sagu. Gula sagu adalah inovasi produk baru dalam penggunaan sagu menjadi gula yang dikembangkan oleh masyarakat Kabupaten Kepulauan Meranti, termasuk desa Tanjung Peranap. Gula sagu dikembangkan dalam bentuk cair dan bubuk dan gula sagu bisa menjadi alternatif gula sehat bagi penderita diabetes. Pelatihan dalam bentuk bahan dan praktik pengolahan produk gula sagu berkualitas baik dilakukan dengan menggunakan metode tatap muka di mana bahan dikirim langsung ke kelompok dan diharapkan terjadi interaksi antar kelompok sehingga bahan yang dikirim dapat dengan mudah dipahami dan wawasan kelompok dapat dibuka. Diskusi dengan mitra menemukan bahwa mitra tidak memiliki pengetahuan tentang pengolahan gula sagu menjadi produk lain. Kegiatan pelatihan dilaksanakan dengan mempraktikkan pembuatan minuman gula sagu dengan kualitas yang lebih baik dan variasi cita rasa tambahan, pengemasan produk disiapkan oleh tim. Kegiatan untuk meningkatkan kualitas gula sagu dan pengembangan produk dari gula sagu menjadi minuman yang bernilai ekonomis telah mampu meningkatkan pengetahuan dan keterampilan. Mitra sudah tahu dan mengerti cara membuat gula sagu berkualitas baik dan produk turunannya. Peralatan, bahan, dan kemasan bantuan untuk membuat minuman gula sagu sebagai bagian dari paket teknologi untuk membuat gula sagu dan produk turunannya dapat dimanfaatkan oleh Mitra.

Kabupaten Kuantan Singingi merupakan salah satu kabupaten di Provinsi Riau yang memiliki potensi besar pada sektor perkebunan, khususnya perkebunan karet.Hampir 30% dari total produksi karet Provinsi Riau bersumber dari Kabupaten Kuantan Singingi. Keberhasilan sektor ini tidak terlepas dari peran penyuluhan. Adapun tujuan dari kegiatan pengabdian ini adalah; (1) Meningkatkan pengetahuan penyuluh dan kontaktani tentang penggolongan dan karakteristik media penyuluhan pertanian;(2) Meningkatkan pengetahuan dan keterampilan penyuluh dan kontaktani dalam memilih media penyuluhan pertanian yang efektif; (3) Meningkatkan pengetahuan dan keterampilan penyuluh dan petani dalam pembuatan media penyuluhan pertanian dalam bentuk media video penyuluhan. Pelaksanaan kegiatan pelatihan dengan tahapan presentasi dan diskusi dengan peserta dan praktek pembuatan video penyuluhan. Kegiatan dihadiri oleh 30 orang peserta,yang terdiri dari penyuluh dan petani karet. Kegiatan telah mampu meningkatkan pengetahuan penyuluh dan petani karet tentang media-media penyuluhan, dan pemilihan media penyuluhan yang efektif, serta memiliki keterampilan dalam membuat video penyuluhan. Pembinaan lebih lanjut masih terus dilakukan, sehingga peran penyuluh dapat meningkat.

This research aims to determine the internal characteristics and external characteristics of rubber farmers in self-help patterns and the communication process in Subdistrict XIII Koto Kampar, Kampar District.. Based on data on the area of ​​rubber plantations and the amount of rubber production in Riau Province has decreased in the last four years. This is caused by various factors, one of which is due to farmers' communication processes that are running poorly or not as expected. Therefore, it is necessary to analyze the internal and external characteristics of independent smallholder rubber farmers and the communication process through the elements of communication using survey methods, sample selection with purposive sampling method and Likert scale analysis tools and descriptive analysis. Based on Likert scale analysis, internal characteristics and external characteristics of rubber farmers in District XIII Koto Kampar, Kampar Regency are in the moderate category (quite good). The communication process in this study is seen from the elements of communication, namely communicators, messages, media, communicants, effects, feedback, place and time dimensions

Provinsi Riau memiliki potensi besar pada sektor perkebunan. Dua komoditi yang menjadi andalan adalah kelapa sawit dan keret, dengan pelaku utama dan paling banyak adalah petani swadaya. Salah satu kemampuan petani yang diperlukan saat ini dengan memanfaatkan perkembangan teknologi informasi dan komunikasi adalah kemampuan literasi media. Literasi media merupakan kemampuan petani memanfaatkan teknologi informasi untuk mencari atau mengakses melalui internet, memahami, memanfaatkan informasi dalam usahatani dan mengkomunikasikan informasi tersebut. Tujuan penelitian ini adalah menganalisis tingkat literasi petani pekebun di Provinisi Riau. Penelitian dilakukan di empat kabupaten di Provinisi Riau, dengan jumlah petani responden 240 orang petani. Hasil penelitian menunjukkan bahwa tingkat literasi petani berada pada level basic (skor 2,61), yang dikaji dari tiga aspek yaitu (1) aspek technical skill dengan skor 1,64 pada kategori basic; (2) Aspek critical understanding dengan skor 1,66 masuk pada kategori medium; dan (3) Aspek communication abilities pada kategori basic dengan skor 1,54. Hal ini menggambarkan bahwa masih rendahnya kemampuan petani baik petani kelapa sawit maupun karet dalam memanfaatkan teknologi informasi dan komunikasi seperti handphone (HP) atau smartphone yang mereka miliki untuk kebutuhan usahataninya. Peran penyuluh sangat diperlukan untuk meningkatkan litersi media petani pekebun, sehingga petani dapat memanfaatkan teknologi informasi dan komunikasi dalam mengembangkan usahataninya.

Communication is an essential part of the process of development. Therefore, effective communication is needed to achieve development goals. Rubber is the second largest commodity in Riau Province, after oil palm, and most of rubber commodities are managed by independent rubber farmers. Successful development of rubber farming is needed in order to increase the income and welfare of rubber farmers. However, effective communication is needed to achieve these objectives. The objectives of this study are to; (1) describe the internal and external characteristics of rubber farmers; (2) analyze the relationship between the characteristics and the effectiveness of the communication by rubber farmers. Research was conducted in two potential rubber commodity districts in Riau Province, e.g Kuantan Singingi Regency and Kampar Regency. Respondents in this study were determined by objective sampling and random sampling methods, with 143 rubber farmers as respondents. The results showed (1) the internal characteristics and external characteristics of the rubber farmers in an adequately supportive category; (2) the internal characteristics (education, number of dependents, land area and cosmopolitan area) and the external characteristics (intensity of enhancement, accuracy of extension channels and number of sources of information) have a significant correlation with the efficacy are significant correlated with the effectiveness of group and interpersonal communication. In order for effective communication in farmer group institutions (group communication), it is necessary to increase the intensity of extension, appropriate media extension and increase the number of information sources that are easily accessible by rubber farmers.

Farmers of palm oil requaired 1. Farmers of palm oil are mandatorily required to follow the ISPO standar in their business. 2. The problem arise due to mobilty to implement the standard. 3. The purpose of this study was examine the perception of palm oil farmers to the concept of ISPO. 4. The study was conducted from March 2019 to September 2020 using survey methods. Stratified Random Sampling with a sample number of 90 people from 3 sub-districts (Tapung Hulu, Tapung Hilir and Tapung). Were done the analysis was performed descriptively. The results showed that the characteristics of palm oil were full filled still not still not the principles of ISPO, especially in the principle of sustainable business improvement and the principle of environmental management and monitoring. Farmers have a perception that they are still less able to apply the four principles of ISPO, especially in improving sustainable business and environmental management and monitoring.

Tujuan dari penelitian ini adalah: (1) menentukan penyebab kebakaran hutan di Kabupaten Bukit Batu, (2) menganalisis peran kelompok tani dalam mengelola dan mencegah kebakaran hutan di kabupaten Bukit Batu, (3) menganalisis Peran masyarakat konservasi api yang mencegah kebakaran hutan menuju lingkungan keselamatan di kawasan Bukit Batu. Metode yang telah digunakan dalam penelitian ini adalah metode sensus, dan samplingnya purposive. Data analitik ditentukan dengan menggunakan analisis deskriptif dan skala likert. Hasil penelitian menunjukkan: (1) Kebakaran di Kabupaten Bukit Batu disebabkan oleh faktor biofisik, faktor ekonomi dan faktor sosial budaya. (2) Peran kelompok tani dalam mengelola dan mencegah kebakaran hutan menjadi kategori yang sangat diperhatikan. (3) Peran masyarakat konservasi api dalam mencegah kebakaran hutan juga dalam kategori tinggi. Kata kunci: Peran kelompok tani, Komunitas Pemadam Kebakaran

Tujuan dari penelitian ini adalah untuk menganalisis kekuatan, kelemahan, peluang dan ancaman keragaman agribisnis sagu di Desa Tanjung Kecamatan Tebing Tinggi Barat Kabupaten Kepuluan Meranti. Penelitian dilakukan dari bulan Februari sampai Mei 2017. Penelitian ini menggunakan metode Purposive Sampling dan Random Sampling sebagai metode pengambilan sampel. Dimana responden terpilih sebanyak 37 petani. Alat analisis data yang digunakan adalah analisis SWOT. Hasil penelitian ini menunjukkan bahwa: Strategi yang harus dilakukan dalam meningkatkan kinerja agribisnis sagu di Desa Tanjung adalah dengan memanfaatkan lebar dan kesesuaian lahan, Dukung kerja sama kelompok tani dengan pemerintah dan Dorong pengembangan sagu berbasis olahan. produk yang bisa meningkatkan nilai tambah sagu. Keywords: Sago,Diversity, Farmer, and SWOT Analysis.

The aims of this research are: (1) To determine the implementation of KRPL Programs, (2) To analyzing dominant indicator and influence of characteristic of innovation, communication channels, agent of change, community leaders and characteristic farmers. The research was conducted in 11 villages of Pelalawan Regency in 2013. The population is manager and members of farmers as 360 people which were taken 174 people as samples. The method used is descriptive analysis and Structural Equation Models (SEM). The research showed implemention of KRPL program in Pelalawan regency accepted Rp. 47.000.00 for each group. The coast was spent for environment industry like the source of food or cattle and fish.The most dominant indicator that influences characteristic of innovation is concord of program, for communication channel is social media, for agent of change is keep the program and prevent it from any sticking, for community leaders is to educator and the characteristic of farmer is subsistence level. Farmers habit in deciding the dominant is using confirmation step. The most influent variable of farmers habit is characteristic innovation.

This research aims to (1) identify the range performance of Micro Financial Institutions (MFI) UED-SP in Kunto Darussalam sub-district Rokan Hulu district (2) Analyze factors affecting depth of outreach UED-SP MFI in Kunto Darussalam sub-district Rokan Hulu district. The type of data used in this research is secondary data derived from financial report of UED-SP MFI in Kunto Darussalam sub-district, Report of the Central Bureau of Statistics (CBS), Scientific journals and other institutions that support this research. The data analysis method used is descriptive statistical analysis and quantitative analysis by using analysis tool Econometrica data panel, where this research usesoftware Eviewsseries 9. Through the Chow test and Hausman test, the panel data regression model used isfixed effectmodel (FEM). The result of data analysis shows that together (F-statistic test) the estimation result shows that the six independent variables ( Age of UED-SP MFI (AGE),return on asset(ROA),average values loan(AVL),capital asset ratio(CAR),amount of woman borrowers (POWB) and amount of trade sector borrowers (TRADE) ) have a significant effect on the variableaverage outstanding loan(AOL). Partially (t-statistic test), from the six independent variables used in this study, only two independent variables (age UED-SP MFI (AGE) and amount of trade sector borrowers (TRADE)) which has a significant effect on depth of outreach. Coefficient of determination test results (R2) Shows the value of R2 is equal to 0,9552 which means 95,52% depth of outreach variation can be explained by variation of age of UED-SP MFI (AGE),return on assets(ROA),average values loan(AVL),capital asset ratio(CAR), amount of woman borrowers (POWB), and amount of trade sector borrowers (TRADE). While the rest of 4,48 percent can be explained by other variables that are not included in the model.&nbsp

The role of two-way development communication (convergence) is important so that coconut farmers can obtain information and determine the right farming technology towards farming management which is increasingly advanced in increasing the capacity of coconut farmers. Convergence to increase the capacity of farmers can be achieved well if there is an understanding between farmers in the process. For this reason, it is necessary to have good communication in farming activities between fellow farming actors. This study aims to: (1) To describe the communication elements of coconut farmers in Indragiri Hilir Regency, (2) to describe the communication behavior of coconut farmers in Indragiri Hilir Regency, (3) to analyze the factors which influence the communication behavior of coconut farmers in Indragiri Hilir Regency. . The method used in this research is a survey method. The population of this study consists of people who work as independent farmers, being members of farmer group, and having participated in extension activities and being included as inhabitants in Keritang and Reteh Districts, Indragiri Hilir Regency. The sampling in this study is carried out by purposive sampling with a total sample of 140 farmers. The results of the study illustrate that all variables influence coconut communication behavior in Indragiri Hilir Regency. But the differences are the direction of the relationship and the level of significance. The factor that positively and significantly influences farmer behavior in Indragiri Hilir Regency is the variable of communication media.

The rubber on-farm subsystem is an important part of rubber commodity development. Communication is an important part of the on-farm subsystem carried out by farmers because the communication network formed describes the farmer’s communication pattern. The research aims to analyze the communication networks on-farm rubber in Riau and was conducted in two potential districts for rubber commodities in Riau Province, which are Kuantan Singingi Regency and Kampar Regency. To obtain research data, respondents were determined by purposive and snowball sampling. The number of respondents in this research was 168 rubber farmers. The results of the research showed that the on-farm communication network of rubber farmers in Kampar Regency, in a centralized pattern form (interlocking personal network), indicated that there are individuals dominant in the communication network of rubber farmers. Meanwhile, the communication network for rubber farmers in Kuantan Singingi Regency, with a radial personal network, confirmed that the farmer information centers have begun to spread to several individuals. It is necessary to introduce institutional and communication technology, so that farmer information centers are not limited on only certain individuals, and farmers have choice of information sources that can increase knowledge and help to solve problems for rubber farmers in Riau Province.