1. LA RESPONSABILIDAD SOCIAL DE LAS EMPRESAS AUDIOVISUALES: EL CASO DE LA PRODUCTORA INDALOYMEDIA.
- Author
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SÁNCHEZ-GEY VALENZUELA, NURIA, JIMÉNEZ-MARÍN, GLORIA, and ROMÁN-SAN-MIGUEL, ARÁNZAZU
- Subjects
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SOCIAL responsibility , *SOCIAL skills , *TELEVISION viewing , *PARTICIPANT observation , *MEDIA studies - Abstract
82.8% of media users in Spain watch television daily, each of them spending 203 minutes a day, according to the second wave of the General Media Study 2021, a figure that exceeds the European average. In Andalusia, the number rises to 216 minutes a day according to the same report. Hence the interest in analysing the audio-visual companies that fill the different channels with content and, specifically, their social responsibility in the case of Andalusia as an autonomous community, which is above average in terms of consumption. This article studies this social commitment from the perspective of a case study, that of the production company Indaloymedia, a benchmark in Andalusian audiovisual production. The purpose of this company is the creation, production, and distribution of works for television and audio-visual works for the regional market. But what social responsibility can be demanded of a media company? It should not be forgotten that the role of the media is constitutionally enshrined and has its raison d'etre in this social function. The methodology used was the structural approach (Reig, 2017), combined with direct and participant observation. In-depth interviews were also used, complemented by a survey of journalists. The results point to the company's fulfilment of a relevant social function. [ABSTRACT FROM AUTHOR]
- Published
- 2022