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OTT (over-the-top) platforms that stream media directly to viewers via the Internet, bypassing cable, broadcast, and satellite television platforms, are one of the fastestgrowing platforms in India. This study investigates the variables influencing continuance intention to subscribe to video-on-demand streaming media services. Utilizing the expectation confirmation model (ECM) and adding habit and content availability, the moderating effects of those variables are examined. SmartPLS was used for Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the results of the measurement and structural models. The findings show that perceived usefulness and expectation had a significant impact on satisfaction and that the effect of satisfaction was significant on continuance intention to subscribe. Research establishes that habit and content availability moderate the association between satisfaction and continuance intention. The study provides valuable insights for service providers, marketers, and practitioners to strengthen continuance intentions. [ABSTRACT FROM AUTHOR]

The utilization of natural fiber composites has been increased in replacing various parts in the automobile sector made up of synthetic fiber due to its degradability nature and environment friendliness. In this work, the naturally available Asna fiber was processed and the composites were prepared without and with steel wire mesh in various volume fractions (v _f ) of the fiber. In the present experimental investigation, the influence of different composite on the thermal, mechanical, and water absorption characteristics. Various properties such as tensile, flexural and impact strength were tested for the multiple composites. Subsequently, a simulation model of a car front bumper was prepared using ANSYS to test it while defining the determined properties of the composites. The test results showed that when v _f was increased from 0.4 to 0.5%, the tensile and flexural were decreased by 0.72% and 59%, respectively, whereas impact strength was increased by 5.9% for the composite without wire mesh. The tensile and flexural strengths were decreased by 18.2%, whereas impact strength was increased by 1.6% for 0.5 v _f of the composite when steel wire mesh was added to the composite. The investigation of composite’s thermal behavior showed that when the temperature range comes within 330 °C–370 °C, the composites started decomposing. Various images were captured using Scanning Electron Microscope to investigate the fibers’ dispersion in epoxy polymers and its interfacial bonding. The simulation results showed that the bumper made up of the composite with wire mesh provides a better impact strength as compared to other composites and steel.