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Scholarly research regarding origins of products and brands is deep-rooted within international marketing, with an extraordinary following as evidenced by the large body of literature that is continuing to evolve. Our goal in this research is to examine this domain, generically referred to as the country-of-origin (CO) literature, and identify the most influential contributions and their corresponding topics that form the intellectual foundations of this knowledge domain. Using citation and co-citation analyses, we develop a spatial representation of the CO literature via multidimensional scaling with two concurrent goals of unfolding the literature's knowledge structure as the basis for proposing a conceptual framework and identifying new research directions in the field. Our database consists of 482 articles, extracted from the Web of Science, that contain 33,194 citations through 2019. We develop a managerially relevant conceptual approach based on the results of our co-citations-based CO knowledge structure to unfold new research directions and expand the boundaries of the CO literature in fruitful directions., Author(s): Saeed Samiee [sup.1] , Brian R. Chabowski [sup.2] Author Affiliations: (1) grid.267360.6, 0000 0001 2160 264X, Collins College of Business, The University of Tulsa, , 800 S. Tucker Drive, [...]

Organizational culture is a strategic resource that influences a range of activities within firms, and empirical evidence from management and marketing demonstrates that it impacts performance. In this study, we investigate how organic types of organizational culture (i.e., adhocracy and clan) serve as a strategic resource to influence marketing effectiveness and performance in an emerging economy, using an extended form of the resource-based view as our theoretical framework. We posit that organic cultures, which are relatively dominant in emerging-nation firms, serve as antecedents of competitive advantage and superior performance. We selected China as the context to test the veracity of our model and use multiple informants and archival performance data to minimize common method variance. Our results support the proposed model and demonstrate that organic cultures impact market responsiveness, while confirming the critical roles of market responsiveness and product strategy change in producing superior performance. We further demonstrate a direct effect between clan culture and product strategy change, in addition to its indirect effect. Importantly, our results uncover that, although individually either adhocracy or clan culture can significantly improve the firm's responsiveness, their combined effect does not enhance market responsiveness; that is, their interaction yields a negative coefficient. Additionally, the influence of organic cultures on market responsiveness varies across different industry types. These important differences, along with theoretical contributions and managerial implications of our findings, are discussed, and several avenues for future research are proposed. Keywords Extended resource-based view, Organic organizational cultures, Clan culture, Adhocracy culture, Market responsiveness, Product strategy, Performance, China, Alibaba, Baidu, Huawei, and HTC regularly refine their offers, develop new ones in response to the prevailing market conditions, and remain adaptive, forward-moving, and willing to change (Ye et al. [...]