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In today’s era usage of communication technology is increasing day by day whether it may be in the field of education or any other field. The dependency on these technological devices has been increased; it may be fruitful on one hand and problematic from some aspects on other side. People are not realizing the negative aspects of the usage but when they were asked they seemed to neglect the negative aspects as they are not concerned but some other day it will certainly affect them. The present study was done to identify the communication technology induced stressor, exploratory factor analysis has been done on the data collected from 427 respondent and nine factor are extracted containing variables which simply explains the smartphone uses stressor that and those factors may be used for further analysis in various studies related to smartphone usage.

A stream of research has investigated advertising strategies for services, but to our knowledge no study has explicitly addressed the differences in advertising strategies of service providers in Indian markets. Moreover, there is lack of research in the role of service types—specifically, search, experience, and credence (SEC)—in advertising of services. To address these issues, advertisements of goods, noncredence, and credence services from print magazines were analyzed using content analyses. The study uncovers the differences in use of appeal, service quality cues, and tangibilization strategies in service advertising.

The present study deals with the review of literature on consumer decision making styles. This paper focuses on different consumer decision making models which provide the foundation of consumer decision studies. This paper discusses about the factors which influence the consumer decision making. Further, based on the literature on consumer decision making styles the role of different cultural settings on the consumer decision making styles has been analysed .The present study concludes that the consumers of different cultures exhibit different sets of decision making styles.

Despite the importance of personal factors in information search behaviour, very few researches have been conducted that explore the influence of personal characteristics such as consumer self-confidence on information source preference in the Indian context. To fill the gap, this study aims to investigate the information source preference of Indian consumers. After analysing quantitative data from a cross-sectional survey of 527 Indian consumers, we have revealed several interesting findings. Consumer's utilisation of internal search is significantly different as per the level of previous experience in case of goods but not in the case of services. In addition, consumers, high in self-confidence, are more likely to search for information from different sources as compared to consumers who have a low level of self-confidence. The study contributes to the existing literature of consumer behaviour in the Indian context.