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This academic work investigates marketing strategies in the educational services sector practiced by language teaching schools. Based on an exploratory study, the characteristics of the service sector were identified, methodologically the marketing of educational services as a subdivision of marketing services was analyzed and a descriptive study of multiple cases concerning three language schools (Yazigi, Fisk and Alumni) was made. Furthermore, the strategies of marketing practiced by their managers were investigated, from those entailed to place to those related to vision, mission, values and positioning. The results obtained show important indications toward the adoption of specific strategies by managers in the educational sector., Este trabajo investiga las estrategias de marketing del sector de servicios educativos llevadas a la práctica en la enseñanza de idiomas. A partir del estudio exploratorio que le da respaldo teórico a la investigación, se llevó a cabo un estudio descriptivo de varios casos entre tres de las mayores escuelas de idiomas del país (Yázigi, Fisk y Alumni) para investigar las estrategias de marketing practicadas por sus empleados, desde las vinculadas con el punto de venta hasta las relativas a la visión, misión, valores y posicionamiento de la marca. Los resultados presentan importantes indicaciones para la adopción de estrategias de marketing específicas por parte de gestores de ese ramo del sector educativo.