127 results on '"Schwarz, Eric C."'
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2. Positioning and Distribution of Products and Services
3. Understanding Sport Consumer Behavior
4. Situation Analysis of Sport Marketing
5. Developing the Strategic Sport Marketing Structure
6. Generating Impacts Through Destination Sport Marketing
7. Pricing Structures and Strategies
8. Prologue
9. Digital Marketing Communications and Technologies
10. Sport Marketing Partnerships: From Prospecting To Activation
11. Nondigital Communications and the Sport Promotional Mix
12. Research and Analytics-Driven Information Systems
13. Product and Service Design and Quality
14. Emotional Intelligence In Sport Marketing
15. Sales and Customer Service
16. Branding and Sport Brand Management
17. Lifeguard Turnover in Aquatic and Recreation Centres: Perspectives from Managers
18. Collaborative consumption sport hosting: value and consumption constraints
19. Planning, Sourcing and Managing Resources for FIFA World Cups
20. Lifeguard turnover in aquatic and recreation centres: Perspectives from managers
21. How many people do we need?
22. Impacts and implications of an annual major sport event: A host community perspective
23. Understanding Lifeguard Recruitment and Selection Practices in Victorian Aquatic and Recreation Centers (ARCs).
24. Project Management
25. Organizational Leadership and Human Resource Management
26. Financial Management, Operational Decision Making, and Budgeting
27. Introduction to Sport Facility Operations Management
28. Customer Experiences – From Event Planning to Activation
29. Revenue Generation and Diversification
30. Performance Analytics for Sport Facilities
31. Legal Issues and Risk Assessment
32. Sport Facility Operations Management
33. Capital Investment Appraisal
34. Security Planning for Facility Management
35. Financing Sport Facilities
36. Multichannel Marketing and Communications
37. Ownership Structures
38. Operations Management
39. Impacts and Legacies through Sustainability
40. Transnational venue management corporations and local embeddedness : A case study on the Mercedes-Benz Arena in Shanghai, China
41. Venue management in football
42. Management of football in India
43. Destination marketing and sport
44. Social, digital, and mobile marketing in the sport industry
45. Introduction to sport marketing
46. Communications and the sport promotions mix
47. Sport products and logistics management
48. Sport marketing research and information systems
49. Generating impacts and legacies through sport marketing
50. Advanced Theory and Practice in Sport Marketing
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