Contemporary studies have already explored al-Risālah magazine's (1933–1953) dynamic role in championing a far-reaching secular-grounded educational mission— which was made more urgent by the encounter with Western innovations. Still, little attention has been paid to the journal's strong linkages with Arabic classical heritage. This article argues that al-Risālah 's writings employed concepts and terminology related to al-balāghah , or eloquence, that were by turns accurate, controversial, and innovative. These uses enriched the spectrum of al-balāghah 's applicability also to the discussion of current preoccupations with other fields like psychology. While accounting for thought-provoking works like Tāhā Ḥusayn's al-Bayān al-ʿarabī min al-Jāḥiẓ ilā ʿAbd al-Qāhir [The Arabic Bayān , from al-Jāḥiẓ to ʿAbd al-Qāhir, 1933,] Amīn al-Khūlī's al-Balāghah wa-ʿilm al-nafs [ al-Balāghah and Psychology, 1939,] and al-Zayyāt's Difāʿun ʿan al-balāghah [In Defense of al-Balāghah , 1945] as pioneering studies towards the new conceptualizations of the discipline up to the mid-half of the twentieth-century, this study purports to trace the presence of al-balāghah in al-Risālah 's articles in both quantitative and qualitative terms through the employment of DH tools for data mining. By mapping the ontological shifts that occurred in traditional languages and concepts' employment as both contrastive and continuous, the present inquiries showcase modern Arab culture's dialectics of secularism and literary revisionism as self-sufficient, culturally embedded and integrated, and not as byproducts of contact with the West. [ABSTRACT FROM AUTHOR]