1. INVESTIGATING WIRELESS WEB ADOPTION PATTERNS IN THE U.S.
- Author
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Malhotra, Arvind and Segars, Albert H.
- Subjects
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MOBILE commerce , *STRATEGIC planning , *ELECTRONIC commerce , *WIRELESS communications , *MOBILE communication systems - Abstract
The article presents a discussion on the wireless web adoption patterns in the U.S. It is predicted that the next wave of technological revolution will be one of wireless Web-based mobile commerce. Within the U.S. alone, the market for mobile commerce is predicted to reach $25 billion in 2006. This potential has spurred major U.S. carriers to spend hundreds of millions of dollars upgrading and building out the network infrastructure. In Europe, wireless service providers have invested $100 billion in spectrum licenses alone. Along with unbridled optimism, there is also growing concern among businesses that adoption patterns of wireless Web services may be erratic. U.S. consumers have been slow to adopt new services. Clearly, to recover their investments as well as to drive new revenue, service providers must understand the factors that lead to adoption of mobile commerce and the likely trajectory of the technology in terms of consumer need. They should roll out new services on an evolutionary rather than revolutionary track.
- Published
- 2005
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