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The goal of this research is to use a tree algorithm to categorize student clothing in order to acquire an accurate size. This research is qualitative through descriptive analysis, while the analysis used C.45 tree algorithm classification. Manual calculations utilizing the tree algorithm formula revealed that most students require XL-sized clothing. On the characteristic of X5 (length of the shoulder), the maximum entropy and information gain values were obtained at 0.212642462. According to the forecast, the shoulder length attribute is the first calculation in developing a decision tree scheme since it has the largest entropy and the value of information gain. Lastly, the findings of this study analysis can be used as a mapping prediction to make decisions on the size of the student group's clothing.

ABSTRACT This study aims to develop a new construct, Smart University Image (SUI), as a branding strategy in private universities. It is necessary due to the limitations of brand image theory in the context of a Smart University (SU), which is considered inconsistent and insufficient semantically or functionally. The research was analyzed by using Structural Equation Modeling (SEM). The respondents were 215 students from private universities, including in the SU category in West Java Province, one of the provinces with the highest number of private universities in Indonesia. The results showed that Technology Readiness (TR), E-Service Quality (ESQ), and E-Information Quality (EIQ) were significantly influenced by Value Co-Creation (VCC) and SUI at private universities in West Java. VCC is able to mediate the relationship between ESQ, EIQ, and SUI. It is concluded that SUI is an important value of branding strategy through VCC between students and the university.

This study aims to design educational and entertainment media for children and adolescents using Augmented Reality technology. The research method used in this study is a qualitative descriptive analysis. At the same time, in the process of application development, Ceria Mentari adopts the object-oriented method and Multimedia Development Life Cycle prototype (MDLC). The results showed that the design of the Ceria Mentari application could provide a new experience for children in reading folklore through digital devices. The central concept of this application is to make children feel closer to folklore characters through the medium of Augmented Reality (AR), which can provide a sense of interactive learning. In the end, this application emerged as an information medium in the form of dynamic visual media to adapt to the new habits of the world of education, especially in kindergartens and elementary schools.

This study examines how to support and improve micro, small, and medium enterprises (MSMEs) in ASEAN countries, which have been hit hard by the COVID-19 pandemic. This study employs a qualitative research method, which emphasizes observing and examining the substance and meaning of the phenomena more deeply. The research found that the success of MSMEs in Indonesia depends on factors like the business sector, size, financial management, and digital technology use. Similarly, MSMEs policies in Malaysia, Philippines, Thailand, and Indonesia can help increase state income, but require investment in areas like human resources, finance, and marketing. The study aims to provide insights into the strengths and weaknesses of MSMEs in these countries to help promote their development.

In the current millennial era, the acceleration of advances in technology and information affects the movement of human life, including women in all their dynamics. But despite all that, women cannot escape their nature that they will always experience menstrual or usually called Haid, which usually comes from a monthly cycle. Even though it has become a common thing, menstrual still leaves a question for some women, especially Muslim women. The goal is to help Muslim women understand and become their guide regarding menstrual and its issues such as Nifas and Istihadhah. The method used for the development of menstrual multimedia learning application and its issues for Muslim women on mobile-based is to use two approaches, the first is data collection stage consisting of literature studies, observation, interviews, and the second is the application engineering stage using the Waterfall models. The results showed that are two, the first alpha testing that the development of this application has been running as expected both in terms of validation and error handling processes and secondly beta testing that the development of this application is the objectives, easy to use or user friendly, useful and can be an alternative medium in menstrual learning. So can be the conclusion, this application helps Muslim women to learn menstrual in Islamic manner and can be used anywhere and anytime

This study aims to carry out a bibliometric analysis on Islamic marketing using the VOSviewer program. This study uses a quantitative descriptive method. The data used in this study are search results based on the keyword "Islamic Marketing" sourced from Google Scholar using publish or perish software. From the search results, we found 1000 articles published in the 2018-2022 range. The results show that research on Islamic marketing increased in 2019 and 2020 but decreased significantly in 2022. In conclusion, this study is needed to demonstrate the significance of undertaking bibliometric analysis, particularly in the area of Islamic marketing. It is expected that this study will serve as a model for future research in terms of conducting and identifying research topics, particularly in the field of Islamic marketing.

The purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketing their products. The results show that selling products on social media using advertisements can generate more sales and cunsomers. With social media advertising, sellers can choose the type of potential customers according to the product being sold. The sellers can determine the type of prospective customer based on thier age, residence, and/or hobbies to it easier for the seller to divert the sale of their product. Therefore, social media advertising helps sellers who market their products to generate more sales.

Digital marketing is a familiar thing in the business world. One of them is a Tiktok Shop. Tiktok Shop is a new feature in Tiktok application, officially launched in April 2020. Tiktok shop has become very popular among e-commerce businesses and customers who often shop online, because this application provides an attractive and easy interface for product marketing and purchasing products. The background of this research is because tiktok shop get viral so fast as a new e-commerce media and can even run in parallel other e-commerce. Therefore, this research purposes for knowing why this e-commerce can quickly viral and be used by many people. Furthermore, it can compete with other e-commerce and become the choice of business people and customers in conducting business processes. This research method is based on observations and interviews with various parties, two as business people and customers. The results of this study are in the form of exposure based on the research objectives presented, which enables us to have concrete evidence that this tiktok shop has influence and is worthy of being used as a new e-commerce along with other e-commerce in conducting business processes. Discuss research to get answers about the influence of Tiktok Shop on marketing. which resulted in the conclusion that Tiktok Shop could be a new alternative tool for business people in carrying out their business processes. The benefit of this research is to see how far the development of tiktok shops among the public and business people.

This research aimed to analyse the student’s satisfaction toward e-learning implementation in private universities and how it can be used as a marketing tool in the post-pandemic era. Furthermore, the antecedents of e-learning were also studied. We selected an ICT-based private university in Bandung as a model. The data were collected using e-questionnaire, distributed to students who was subjected to PLS-SEM to be used in the analysis. The results showed that e-learning implementation positively contributed to students’ satisfaction. Additionally, from the perspective of students as consumers, e-learning implementation significantly leads to the increase of their satisfaction which contributes to a good marketing strategy. This study has novel input to enrich the literature of e-learning domain as one of the requirements in creating a digitalized university as a marketing tool for the initiation of digitalized university

A green supply chain is used to consider the environmental effects of all products, including environmental influences originating from goods/products and the product manufacturing process from raw materials to finished products. This study aims to perform a bibliometric analysis on the green supply chain topic by combining mapping analysis using VOSviewer software. In collecting the data, we used a quantitative bibliometric approach. Meanwhile, a descriptive method is used to obtain the results from the data collected. The data were retrieved from a Google Scholar search. We found 996 articles published in the 2012–2022 period from the search results. The results show that research on the green supply chain topic in 2012-2016 has not been widely carried out, and there has been an increase in 2017-2020. However, research on the green supply chain topic declined in 2021-2022. In conclusion, this study shows the importance of conducting bibliometric analysis, particularly on the green supply chain topic. This research is expected to be a reference for further research in conducting and determining the research theme.

In Bandung City, Indonesia, municipal solid waste was a significant problem. However, municipal waste has a good potency if the community can manage the waste. This study aims to assess the relationship between local economics and waste management research and how waste management has been implemented in Bandung City's Sukasari District through fostering the local economy. The method used was a systematic literature review using VOSviewer and Harzing's publish & perish software and documents and resource studies from Sukasari District Office. The results revealed that the waste bank improved household income, which affected the local economy. The study could also contribute to the works of literature in the field of waste management and help other developing-world cities with their waste problems. Furthermore, additional government assistance enhancing the waste bank's operating system will lead to better waste management outcomes.

Universities have incorporated e-learning into their educational structures because of the unanticipated transition from conventional learning to digital and hybrid learning methods to the closure of educational facilities during the COVID-19 pandemic. This study aims to ascertain how e-learning influences students' satisfaction at private universities and to develop a marketing strategy to keep institutions of higher learning competitive throughout the COVID-19 or similarly disrupting events. In the study, we utilise a quantitative descriptive method. Collecting data was done by distributing e-questionnaires to students at a private university in Bandung. The sampling technique used random sampling with 245 respondents. The data was subjected to numerous linear regression analyses using SPSS. ICT, ESQ, and EIQ are the study's dependent variables, and e-learning is the study's independent variable. The findings indicate that all variables influence and significance of e-learning and students' satisfaction with 65.9%, which can enhance learning outcomes in private universities.

The increase in borderless digital-based business competition shows how language education is impacted by neoliberalism in this global era. We explore how linguistic technopreneurship (LT) roles is increasingly constructed as a form of linguistic entrepreneurship to exploit language-related resources to enhance one's socioeconomic value strategically. This research aims to critically examine the influence of LT toward business success digitalization for Small Medium Enterprises in West Java and it's implication for Language Education. The research also focusing on the creation of novelty, namely linguistic technopreneurship (LT), which is a refinement of entrepreneurial linguistics (EL). LT is expected to be able to explain how linguistic entrepreneurship can be indexed from two different aspects, namely how to package language education and digital business success. We then discuss under what conditions the notion of linguistic technopreneurship can be applied to digital platform-based business settings and what kind of contradictions this gives rise to. The method used is quantitative, and it involves carrying out SEM analysis. A non-probability sampling technique was used to obtain a minimum of 250 Micro, Small and Medium Enterprises and Industry owners who run their businesses through digital platforms in West Java province, which is the province with the most significant number of Micro, Small and Medium Enterprises and Industries in Indonesia. The research results show that LT significantly influences the success of business success and impact the language education practice. It can be concluded that language education is an added value for a person and influences socioeconomic success.

Penelitian ini bertujuan untuk mengkaji pemasaran kuliner berbasis digital sebagai alat Gastro Diplomacy. Mempromosikan kuliner asli Indonesia ke negara lain dapat memajukan perekonomian negeri. Penelitian ini menggunakan data kualitatif dengan mengumpulkan berbagai artikel dan jurnal serta menganalisis kuesioner. Hasil penelitian ini adalah media digital efektif untuk meningkatkan pemasaran kuliner lokal sebagai alat Gastro Diplomasi. Melalui media digital, kuliner dapat dikenal dan dijelajahi generasi muda serta dapat mempopulerkan budaya Indonesia yang kaya aneka rempah dan menghasilkan banyak kuliner dari ramuan ini. Pemasaran berbasis digital dapat memperkenalkan masakan Indonesia yang kaya rempah kepada orang asing sebagai soft power Indonesia dan meningkatkan daya saing usaha kuliner Indonesia.

This study aims at proposing a business strategy to maintain the agricultural sector in Garut Regency during the Covid-19 Pandemic. Regardless of the fact that all sectors need special strategies to survive during the COVID-19 pandemic, there are still limited studies focusing on entrepreneurship strategies in the agriculture sector. The method used in this research was descriptive-qualitative case study. Observations were made for a period of one year from October 2019 to October 2020 to observe the resilience of the agricultural sector in Garut district, Indonesia. During the COVID-19 pandemic, the agricultural sector of Garut Regency used a closed-loop strategy, namely by establishing cooperation between farmers and the industrial as well as retail sectors. To support this strategy, a supporting strategy that considers internal and external factors in the agricultural sector is needed. This study uses SWOT analysis to determine important aspects. Based on the identified factors, various strategies were obtained to strengthen the economic structure of farmers. As a result, farmers are expected to increase production and welfare as well as can become a momentum for strengthening national food independence. This research can be used as a reference for other researchers in their research and add insight.

Poverty in Indonesia has become a critical issue as a result of social and economic disparities. The phenomenon is inextricably linked to education's role as a gateway to poverty alleviation. One of the primary causes of entrepreneurial failure, is a lack of public knowledge about marketing. From the stated problem, the purpose of this research is to investigate how marketing education. Because most previous research focused on unemployment and income levels as indicators of poverty, which did not explain the quality of life comprehensively, a review of the quality of life is required in this study. Additionally, Man Whitney analysis was used to compare the quality of life in the two groups of respondents using a quantitative method. Observations were also conducted for a period of six months. WHOQOL-BREF was used as a research instrument and was distributed to Group 1. Each respondent is from a different province in Indonesia. The findings indicate that marketing education can help reduce poverty, resulting in significant improvements in quality of life. Marketing knowledge leads to positive changes that have a significant impact on human well-being. This research contributes to our understanding of marketing education as a means of reducing poverty.

In the agricultural sector of a region, only the best commodities can be favored to boost national economic sustainability. Therefore, the stakeholders need to formulate an effective marketing strategy to improve farmers’ welfare. Marketing strategies were differently influenced by several factors ranging from geography, politics, and people’s consumption patterns. This study compares the marketing strategies for leading agricultural commodities in Indonesia and Uzbekistan to obtain a new formula for marketing agricultural products. Uzbekistan is considered one of the countries in Central Asia that has a lot in common with Indonesia, especially in the agricultural sector, and vice versa. This study aims to develop a marketing strategy for superior regional commodities and see how significant the economic contribution of the Garut region is on a national scale. The method used Literature review. We also conducted a case study and field survey in the Garut region, one of the agriculture centers in Indonesia. The results also indicate that a marketing strategy can boost the economy of a certain area or up to a broad scope. It can be helpful for local governments and business entities to develop effective strategies to deal with the national economy and constant monitoring of farmer effectiveness.

This study aims to determine the effect of Dividend Policy and Capital Structure on Agricultural Sector’s Company Value. The research method used in this study is verification method with quantitative approach. The case study was conducted on agricultural sector companies listed on the Indonesia Stock Exchange in 2015-2019. The sample used is Price Book Value (PBV) and Debt to Equity Ratio (DER) in 14 agricultural sector companies obtained from Financial Statements published on the Indonesia Stock Exchange website: www.idx.co.id for the period 2015-2019. The results showed that the variables of Dividend Policy and Capital Structure had a negative and not significant effect on company value.