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15. Theorization and Industry-Based Research Project Development: Bridging the Industry-Academia Research Gap

Author

Shams, S.M. Riad and Thrassou, Alkis

Abstract

Sustainably bridging the industry--academia research gap is an ongoing concern within the wider effort to successfully unlock the full potential of both sectors. In this context, the authors present a research perspective on and an explicit articulation of the manner in which academic research could focus on theorization. They discuss how this focus could be instrumental in developing industry-based academic research projects. 'Theorization', in this context, refers to the contribution to existing theories and/or the development of a new theory, aiming to nurture the theorization process, in a way that could substantially contribute to industry's needs and help to bridge the industry--academia research gap.

Published
2019
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17. Guest editorial

Author

Belyaeva, Zhanna, Vrontis, Demetris, Shams, S.M. Riad, Thrassou, Alkis, and Galati, Antonino

Published
2020
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35. Theorization and industry-based research project development: Bridging the industry–academia research gap

Author

Shams, S.M. Riad and Thrassou, Alkis

Abstract

Sustainably bridging the industry–academia research gap is an ongoing concern within the wider effort to successfully unlock the full potential of both sectors. In this context, the authors present a research perspective on and an explicit articulation of the manner in which academic research could focus on theorization. They discuss how this focus could be instrumental in developing industry-based academic research projects. ‘Theorization’, in this context, refers to the contribution to existing theories and/or the development of a new theory, aiming to nurture the theorization process, in a way that could substantially contribute to industry’s needs and help to bridge the industry–academia research gap.

Published
2019
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36. Socio-economic value co-creation and sports tourism: evidence from Tasmania

Author

Shams, S.M. Riad and Lombardi, Rosa

Subjects
Tourism promotion, Business, international
Abstract

Tasmania, the island state of Australia has been steadily escalating its appeal as a tourist destination. The state government's 'sports-tourism' partnership with the Hawthorn Football Club plays a key role to promote the tourism industry, and to contribute to various socio-economic issues of Tasmania. This case study attempts to analyse the relationships and interactions of these two partners, as they both work interdependently towards their multifarious goals. The findings descriptively portray the influence of relationship marketing (RM) on the mutually beneficial relationship value of Tasmania and Hawthorn, where RM steers their initial mutual value alongside their interdependence and multifarious socio-economic goals, towards a win-win outcome and further socio-economic value co-creation for all associated stakeholders. The findings contribute to the contemporary understanding of interrelations and interdependence among the stakeholders from sports-tourism, destination marketing and socio-economic development perspectives and suggest its research and practical significance., http://www.inderscienceonline.com/doi/abs/10.1504/WREMSD.2016.074978

Published
2016

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