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This study aims to (1) identify the internal and external factors in the development of pineapple (Ananas comosus) farming, and (2) determine the strategies for pineapple development. The research was conducted in Kondoano Village, Mowila Subdistrict, South Konawe District, from May to December 2022. The analytical tool used was the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Based on research findings, the coordinate for internal factors was 0.81, while the coordinate for external factors was 1.57. It is evident that pineapple farming is positioned in Quadrant I, indicating a highly favorable situation. Pineapple farming possesses both opportunities and strengths, enabling the utilization of existing strengths and the exploitation of available opportunities. The recommended strategy under these conditions is to support an aggressive growth policy. The appropriate strategy to be implemented is the Strength-Opportunities (SO) strategy, which entails (i) utilizing transportation and communication and information infrastructure and tools to expand the market area, (ii) optimizing land resources to enhance production, and (iii) improving the quality of human resources and adding value to the pineapple.

This study aims to (1) identify the internal and external factors in the development of pineapple (Ananas comosus) farming, and (2) determine the strategies for pineapple development. The research was conducted in Kondoano Village, Mowila Subdistrict, South Konawe District, from May to December 2022. The analytical tool used was the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Based on research findings, the coordinate for internal factors was 0.81, while the coordinate for external factors was 1.57. It is evident that pineapple farming is positioned in Quadrant I, indicating a highly favorable situation. Pineapple farming possesses both opportunities and strengths, enabling the utilization of existing strengths and the exploitation of available opportunities. The recommended strategy under these conditions is to support an aggressive growth policy. The appropriate strategy to be implemented is the Strength-Opportunities (SO) strategy, which entails (i) utilizing transportation and communication and information infrastructure and tools to expand the market area, (ii) optimizing land resources to enhance production, and (iii) improving the quality of human resources and adding value to the pineapple.