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Your search keyword '"Shiu, Edward M.K."' showing total 7 results
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7 results on '"Shiu, Edward M.K."'

2. The influence of nutrition information on choice: the roles of temptation, conflict and self-control

Author

Hassan, Louise M., Shiu, Edward M.K., and Michaelidou, Nina

Subjects
Consumer preferences -- Social aspects -- Psychological aspects, Self-control -- Influence -- Social aspects -- Psychological aspects, Advertising, marketing and public relations, Business, general, Business
Abstract

This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results [...]

Published
2010

3. Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight Eastern EU (European Union) member states

Author

Hassan, Louise M., Walsh, Gianfranco, Shiu, Edward M.K., Hastings, Gerard, and Harris, Fiona

Subjects
European Union -- Social policy, Antismoking movement -- Research -- Methods, Advertising, marketing and public relations, Business, Research, Social policy, Methods
Abstract

In 2005, the European Union (EU) commissioned a study as part of an EU-wide antismoking campaign. The study was conducted by a consortium of EU companies. Our research reanalyzes the EU data, based on interviews with over 25,000 consumers in 25 countries. This paper focuses on Eastern EU countries and addresses the potential effects of source misattribution. We built a conceptual model linking comprehension of and attitude toward the campaign with outcome measures: responsible thinking toward smoking and intention to quit. Our analysis suggests that source attribution plays a moderating role in the relationship between message comprehension and the two outcome variables., Social marketers try to solve social problems by changing long-held, deep-seated beliefs and associated behaviors that have a detrimental effect on consumer well-being (Kotler and Andreasen 1996). In Europe, smoking [...]

Published
2007

7. Gender differences in low-risk single-occasion drinking: an application of the theory of planned behaviour.

Author

Hassan, Louise M. and Shiu, Edward M.K.

Subjects
SEX differences (Biology), PLANNED behavior theory, DRINKING behavior, QUESTIONNAIRES, CONSUMER behavior, REGRESSION analysis
Abstract

This study examines the theory of planned behaviour (TPB) in the context of adhering to the UK low-risk single-occasion drinking (LRSOD) guidelines. Additionally, gender differences were explored. A convenience sample of 110 female students and 107 male students provided information about their LRSOD behaviour, as well as views, attitudes and intention regarding keeping to the LRSOD limit. Results of this study show the theory of reasoned action rather than the TPB to be pertinent, accounting for 24% of the variance for the female sample and 36% for the male sample. Gender differences are evident in terms of perceived pressure from government and educational campaigns as well as perceived likelihood of positive consequences of adhering to the LRSOD guidelines. Implications of the findings are discussed. [ABSTRACT FROM AUTHOR]

Published
2007
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